Website statistics: analyse your audience, traffic and data with data analysis software

How To Master Web Analytics and Reporting Tools

Web analytics and website metrics tools

While having a great business website is essential, having a thorough understanding of your site audience is just as critical to your business success. Why? Because gaining insights into your target market boosts the effectiveness of your web marketing strategies and helps you continue to improve the performance of your site.

At the same time, for many, analysis tools are intimidating, complex, and time-consuming. Do you really want to spend (waste?) all that time deciphering reports from Google Analytics when you’re not even sure you’re really getting the insights you need?

Business intelligence (BI) software can be the solution to your needs. They can give you easy-to-use, informative dashboards and reports that convey the relevant information you need immediately. And they’re easy to learn and easy to use. If you think that BI software only makes things more complicated, think again.

In this article, appvizer explains how using BI software helps you get the metrics and data you want so you can make smarter business decisions and run your business more efficiently.


BI software: free white paper

Why analyze the statistics of your website?

Essentially, web analytics is a necessity to be able to formulate a successful web marketing strategy. Analyzing your site's statistics allows you to:

  • get up-to-date reporting about your site traffic, its origins, and more,
  • pinpoint which elements of your site are attracting visitors, and which ones aren’t,
  • obtain more qualified, unique visitors to your site, increasing overall traffic,
  • formulate a winning strategy to boost the effectiveness of all your site pages.

Which indicators to analyze?

While the number of visitors to your website is a metric that is often quoted—and it can easily be one of the most significant parameters to consider—it is hardly the only one that is valuable to your web strategy. Here are several others that can play an important role in understanding your site performance and your audience:

Unique visitors

Identifying unique visitors to your site helps you more precisely quantify your website visits. Otherwise, repeated visits by the same user over a given period can easily give you a distorted perspective of your website performance and makes it impossible to meaningfully compare one month’s performance to the next. For example, if a single user visits your website 10 times over a given period, counting each of those visits does not tell you anything about the success of your site to engage new users. Counting unique visitors can.

Visit periods

Tracking the visit period —such as month, week, or day— provides you with valuable information about the behavior patterns of your audience. For example, the data helps you identify the best times to post content on your blog so that you match those windows of time when there is maximum traffic on your site.

Page views

Which pages receive the most visits to your site? Measuring which pages get how many page views gives you feedback about what pages are attracting new views and engaging visitors more than others. Then you can improve the least viewed pages with some of the content or strategies you use on the ones that do get more activity. 

Average visit duration

Studies have repeatedly shown that when a site visitor can’t find what they are seeking right away, they will soon leave your site. The metric of the time spent on a page tells you if the content it contains is relevant, compelling, and sufficient, or whether it needs more work.

Bounce rate

“Rebound” is what happens when a user arrives at a page on your website and leaves it without navigating to other pages within your site. Your goal is to have the lowest possible bounce rate. Including several internal links —links to other pages on your site—  is one good way to keep visitors on your site even though they might visit another page.

Acquisition of visitors

Find out where your site visitors are coming from. Here are three of the most common sources:

  • Direct access — they’ve entered your URL into their browser
  • Via search engine — thanks to an effective SEO strategy (SEO or SEM), your website high up enough in search engine results to get clicked
  • Via referring sites — users come to your site after having clicked a link on another site 

Which tools to use?

What about Google Analytics? Google's tool is the best-known and the most-used free version of analytics. Companies often turn to this tool first when trying to obtain a few statistics of their website. But is there an alternative to Google Analytics? Which one is best for you?

Concerns about analytical tools

The market is full of web marketing software to track statistics for your website and check its performance, but many are lacking in important features. Some of the main complaints are:

  • The interface is un-intuitive and difficult to read,
  • Indicators are difficult to understand or analyze,
  • lacking customizable reports and bigger picture analyses,
  • non-English speaking users find it difficult to use.

So, how can you quickly and easily analyze the statistics of your website when you don’t have a diploma in digital marketing?

Business Intelligence software for your site

Believe it or not, you can much more easily find out what you need to know about your website performance and audience with BI software than with Google Analytics. BI puts you in control while doing the difficult work for you. It gets you the metrics, tables, indicators, and reports about your website in an easy-to-read visual format so that you can more quickly absorb what’s most important to you, and make better business decisions.

In fact, BI can handle incredibly complex calculations that draw on data from more than 200 data sources —including Google Analytics, Google Ads, Excel, social networks, Dropbox, MySQL databases, Salesforce, and more. With intuitive ease, you can build customizable dynamic dashboards and easily share them with your team, your department, your business, or your customers.

How to choose the right Business Intelligence software for you [Download our Guide]

appvizer provides you with a product guide and market study whitepaper written by ClicData. It will guide you to find the right business intelligence software for you and your business. It describes:

  • features and other criteria for choosing the right BI software tool for you,
  • benefits of BI tools,
  • tips for evaluating the tools,
  • the right questions to ask,
  • tariff considerations when buying software.

Find out what you need to know now. Download our free whitepaper:

BI software: free white paper

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