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Tip backgroundWhat is brand strategy and how to make a lasting impact?
Tip
What is brand strategy and how to make a lasting impact?
It's all about finding your key arguments but also about keeping your promises so that the client becomes an ambassador for your brand.
Tip backgroundThe Brand Platform, the Foundation of a Strong Brand Identity
Tip
The Brand Platform, the Foundation of a Strong Brand Identity
What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.
Definition backgroundMarketing qualified lead: All you need to know about MQL
Definition
Marketing qualified lead: All you need to know about MQL
Find out what a Marketing Qualified Lead (MQL) is, the difference with SQL and our tips for turning them into a prospect, then into a customer!

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Marketing: popular categories

Lead Generation
Web Marketing
Email Marketing
Marketing Automation
Brand Management
eCommerce
Marketing Intelligence
Marketplace
Search Engine Marketing (SEM)
Webinar Marketing
Content Management System

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Marketing: popular software directories

Email Marketing
eCommerce
Marketing Automation
Search Engine Marketing (SEM)
Lead Generation
Customer Data Platform (CDP) Software
Marketplace
Digital Asset Management (DAM)
Content Management System
Feedback Management
Digital Signage
Survey
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Graphic Design
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Personalization and Behavioral Targeting
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Brand Management
Definition backgroundMarketing Strategy: The Key to Making a Difference
Definition
19 January 2021
Marketing Strategy: The Key to Making a Difference
Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently.
Word from the expert backgroundThe Role of Service Marketplaces in the Post Covid-19 World
Word from the expert
27 November 2020
The Role of Service Marketplaces in the Post Covid-19 World
This period of reflection and change constitutes a decisive and timely opportunity for marketplaces who now need to adapt to a post covid-19 era, in which the broad digitalisation of services and product offerings is becoming urgent.
Software backgroundEfficient prospecting with Visiblee
Software
24 July 2020
Efficient prospecting with Visiblee
The influence of Big Data in our daily professional lives is changing our way of working. This is particularly relevant with prospecting, customer relations and marketing.
Software backgroundUnified Commerce with Yourcegid Retail
Software
20 May 2020
Unified Commerce with Yourcegid Retail
73% of retailers plan to implement a unified commerce platform by the end of 2019, according to a Boston Retail Partners (BPR) report.
Software backgroundEmailing: the key trends of 2017
Software
20 May 2020
Emailing: the key trends of 2017
More than 50% of emails are opened on mobile devices and this will continue to increase at the same rhythm as the equipping of smartphones.

Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.