Marketing

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Tip
Take the Highway to Success with Lead Generation in Digital Marketing!
In B2B as in B2C, a strong lead generation in digital marketing is deeply essential for your sales. Find out in our guide how to build a solid lead generation strategy!
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Tip
The Brand Platform, the Foundation of a Strong Brand Identity
What is a brand platform, what key elements should it include? Learn how to build a strong base for your brand to thrive and resonate with your audience.
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Tip
What is a Brand Book? Our Guide to Create an Attractive Brand
How to create a brand book? Discover what it should contain and explore inspirational examples to make your brand coherent and unforgettable!

Latest articles

Marketing: popular categories

Lead Generation
Web Marketing
Email Marketing
Marketing Automation
Brand Management
eCommerce
Marketplace
Search Engine Marketing (SEM)
Webinar Marketing
Content Management System

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Marketing: popular software directories

Email Marketing
Marketing Automation
eCommerce
Lead Generation
Search Engine Marketing (SEM)
Customer Data Platform (CDP) Software
Content Management System
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
SMS Marketing
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Feed management
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management
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Definition
6 months ago
Marketing strategy: the key to making a difference
Not to be confused with a marketing plan, which is more operationally oriented, a well thought out marketing strategy allows you to carry out your actions consistently and intelligently.
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Word from the expert
last year
The Role of Service Marketplaces in the Post Covid-19 World
This period of reflection and change constitutes a decisive and timely opportunity for marketplaces who now need to adapt to a post covid-19 era, in which the broad digitalisation of services and product offerings is becoming urgent.
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Software
last year
Efficient prospecting with Visiblee
The influence of Big Data in our daily professional lives is changing our way of working. This is particularly relevant with prospecting, customer relations and marketing.
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Software
last year
Unified Commerce with Yourcegid Retail
73% of retailers plan to implement a unified commerce platform by the end of 2019, according to a Boston Retail Partners (BPR) report.
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Software
last year
Emailing: the key trends of 2017
More than 50% of emails are opened on mobile devices and this will continue to increase at the same rhythm as the equipping of smartphones.
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Software
last year
Intelligently automate marketing: dream or reality?
If it's a fact that automation is indispensible in addressing the data sets of big data, we also know that marketing personalization is crucial. Can we hope for personalized automation?

Digital communication brings a new approach to marketing strategies. Marketing software assists you with website and campaign management. Compare and stay up-to-date on the latest online software releases to ensure you are at the forefront of your organization's marketing strategies.