Marketplace Software

Marketplaces are marketing solutions designed to connect vendors and buyers. The former can sell goods or services (B2B, B2C or C2C) online. This software category regroups solutions allowing e-vendors, entrepreneurs, agencies and freelance consultants to create a marketplace or integrate one to their existing website.

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Our selection of 13 marketplace software

Free versionFree trialFree demo

Paid version from €25.00 /month

This eCommerce software is designed to streamline online sales, with features such as inventory management, order tracking and customer data analysis.

With Commerce Cloud, businesses can easily manage their online store, from tracking inventory levels to fulfilling orders. The software also provides valuable insights into customer behaviour and preferences, helping businesses make data-driven decisions to enhance their online sales.

Read our analysis about Commerce Cloud
Learn more To Commerce Cloud product page
Free versionFree trialFree demo

Pricing on request

Streamlines channel management via partnerships, automating and tracking interactions efficiently.

PartnerStack excels in enabling companies to automate and optimise their partnership channels for enhanced productivity and effectiveness. It simplifies complex processes of managing multiple partners, offering robust tracking of performance and integrations. Designed to boost sales through channel partnerships, it provides detailed insights needed for strategic decision-making and growth.

Read our analysis about PartnerStack Benefits of PartnerStack

B2B network

Partner payouts

Affiliate, referral, and reseller program management

Learn more To PartnerStack product page
Free versionFree trialFree demo

Pricing on request

Online platform connecting buyers and sellers for easy and secure transactions. Multiple payment options and dispute resolution system.

Origami Marketplace simplifies the buying and selling process by providing a user-friendly platform for secure transactions. Buyers can easily find products from trusted sellers and pay using various methods, while sellers can manage their listings and resolve disputes through the built-in system.

Read our analysis about Origami Marketplace Benefits of Origami Marketplace

All-in-one, adaptable / scalable turnkey solution

Monthly plan, no commission on sales

Rapid deployment, support and multi-currency

Learn more To Origami Marketplace product page
Free versionFree trialFree demo

Pricing on request

All-in-one eCommerce solution with customisable features, mobile-responsive design and advanced analytics.

Wizaplace offers a comprehensive eCommerce solution that can be tailored to fit your business needs. Its mobile-responsive design ensures a seamless shopping experience for customers on any device. With advanced analytics, you can monitor sales performance and make data-driven decisions to grow your business.

Read our analysis about Wizaplace Benefits of Wizaplace

All-in-one solution

No fee on customers' sales

Quick time-to-market

Learn more To Wizaplace product page

Marketplace software for media leads. Find, analyze, and connect with journalists and media outlets.

Medialeads offers a comprehensive database of media contacts and outlets, with advanced search and filtering options. The software provides detailed analytics on journalists' activity and engagement rates, allowing users to identify the most relevant and impactful contacts for their campaigns.

Read our analysis about Medialeads Marketplace Maker
Learn more To Medialeads Marketplace Maker product page

A powerful Marketplace software for managing franchise operations. Automate tasks, control finances, and streamline communication with ease.

Ogustine Franchise simplifies franchise management with its robust Marketplace software. Manage multiple franchises, track inventory, generate reports, and communicate with ease. The software is designed to automate tasks, reduce errors, and increase efficiency. Get real-time insights into your franchise operations and make data-driven decisions.

Read our analysis about Ogustine Franchise Benefits of Ogustine Franchise

automatic billing and commission management system

Smart order assignment system

manage a network of partners

Learn more To Ogustine Franchise product page

Boost your online sales with powerful eCommerce software. Manage your inventory, orders, and payments in one platform.

Izberg's eCommerce software streamlines your online store's operations, from managing inventory to processing payments. With user-friendly features and integrations, you can easily scale your business and increase revenue.

Read our analysis about Izberg
Learn more To Izberg product page
Free versionFree trialFree demo

Paid version from €249.00 /month

eCommerce software with customisable templates, payment gateway integration, and multilingual support.

Kreezalid offers a user-friendly platform for designing your online store with a wide range of templates. It also supports integration with multiple payment gateways and allows you to sell to a global audience with its multilingual capabilities.

Read our analysis about Kreezalid Benefits of Kreezalid

+ 8 years of experience in helping marketplace businesses

Customizable design and API

14-day free trial

Learn more To Kreezalid product page
Free versionFree trialFree demo

Pricing on request

Marketplace software for seamless B2B transactions. Efficiently manage suppliers and buyers, automate processes, and increase revenue.

Uppler's Marketplace software streamlines B2B transactions by providing a user-friendly platform for managing suppliers and buyers. With automation tools, businesses can easily manage their supply chain and increase revenue. The software's customizable features allow for a tailored experience to fit each business's unique needs.

Read our analysis about Uppler
Learn more To Uppler product page
Free versionFree trialFree demo

Pricing on request

A powerful eCommerce software with advanced features for online marketplaces, including user management, payment gateways, and customisable designs.

Cocolabs provides a user-friendly platform for building online marketplaces, with features such as multi-currency support, customisable commission structures, and a variety of payment gateways. Its intuitive dashboard allows for easy user management and seller verification. The software also offers a range of design templates to create a unique marketplace experience.

Read our analysis about Cocolabs Benefits of Cocolabs

Specialized in services

Custom, robust and scalable

Over 1600 features and automations

Learn more To Cocolabs product page

Streamline your online marketplace with powerful software that simplifies vendor management, order processing, and inventory control.

This software offers a user-friendly interface that allows for easy management of multiple vendors, with features such as automated order processing, real-time inventory tracking, and customisable storefronts. With seamless integration and advanced reporting capabilities, you can optimise your marketplace operations and increase sales.

Read our analysis about Shopery Benefits of Shopery

Simplified operations

Monetization first

Robust technology

Learn more To Shopery product page
Free versionFree trialFree demo

Pricing on request

A powerful Marketplace software that streamlines online transactions and improves sales management.

Market Invaders enables businesses to easily create and manage their online marketplace, with features such as secure payment processing, inventory management, and sales tracking. It also offers customisable branding options and customer support tools.

Read our analysis about Market Invaders
Learn more To Market Invaders product page
Free versionFree trialFree demo

Paid version from US$39.00 /month

Create your own online marketplace with ease. Customise your store and manage your inventory with a user-friendly interface.

Arcadier's marketplace software allows you to quickly set up an online store with a range of customisation options. You can easily add and manage products, set up payment gateways, and track sales data through a simple dashboard. Perfect for small businesses and entrepreneurs looking to expand their online presence.

Read our analysis about Arcadier Benefits of Arcadier

Simple to Use

Easily Customisable

Easily Scalable

Learn more To Arcadier product page

Marketplace software: purchase guide

What is an e-commerce marketplace software?


The marketplace application allows you to create a marketplace or transform a commercial site into a marketplace.

The platform positions itself as an intermediary between buyers and sellers of goods or services, in B2B, B2C, or C2C.

On the marketplace, each transaction is carried out in three stages:

  • The buyer reaches the end of the sales funnel

  • The seller is informed of the order and can accept or refuse it

  • The buyer is charged at the time of validation or dispatch

How does it work?

An e-commerce solution such as Wizaplace or Oxatis allows you to create your marketplace using their numerous modules:

  • A CMS and templates to create a customised front page

  • A CRM to manage buyers and sellers

  • An Order Management System (OMS)

  • An online payment gateway

  • An administrator dashboard to manage sellers and ads, define commission policy, etc

Some software editors offer a catalogue so you can create a custom marketplace platform. You can choose the currency, whether to include VAT, set up a hover effect, and more.

Other editors offer plugins (Magento, Prestashop, Woocommerce...) to transform your ecommerce website into a marketplace.

What are the main features of online marketplaces?

Marketplace software centralises all the data required to create and manage a marketplace.

The Front Office

To create an online marketplace, these solutions integrate website creation tools like those provided by CMS software, such as:

  • Built-in responsive web design tools
  • Built-in SEO (required for efficient content marketing strategies)
  • Tools to create your website from a graphic charter
  • Tools to create dynamic visuals

It is also possible to set up user-friendly tools on the front-end to optimise UX (user experience) on your websites, including:

  • Multicriteria search engines
  • Category trees, filters and other sorting options
  • Community spaces through which users can rate vendors and write reviews
  • Technical support to resolve disputes and complaints

The Back Office for Administrators

The marketplace administrator can use a dashboard to manage their ecommerce website. It provides an easy way to:

  • Set standards for the creation of new product descriptions
  • Define merchandising strategies
  • Manage vendors and the content of product pages (even after their publication), blogs and Q&A sections
  • Define commission rates (fixed, variable, mixed) for each vendor
  • Create automatic email templates to be sent to buyers and vendors at each step of the sales process
  • Manage payment methods and delivery options
  • Keep track of accounting metrics
  • See statistics about sales, conversion rates, traffic acquisition, customer and vendor profiles...

APIs make it possible to integrate a marketplace to an existing front-end.

The Back-Office for Vendors

Vendors can also use a personal dashboard to manage their activity on the platform. They can perform tasks such as:

  • Creating product pages, importing or exporting product catalogues
  • Manage product descriptions, reviews, make promotional offers and flash sales
  • Define delivery options and their pricing, depending on delays and the size of parcels
  • Track existing orders, accept or reject newly placed orders
  • Track KPIs related to customer buying habits, sales and inventory

Vendors can use APIs to link the marketplace platform to their ERP and other existing information systems.

Marketplaces for services

More recently, marketplaces offering services have added more functionalities. These can enhance customer experience, and include:

  • Availability and sales schedules
  • Internal messaging between vendors and customers to plan for service delivery, ask for quotes...
  • Geolocation tracking

Who are SaaS marketplace platforms for?

Pure players like Alibaba already give the ability for everyone to sell their products online. But some would rather manage their activity through their own ecommerce platform.

Creating a marketplace can be of great interest for online sellers willing to have more control over their web marketing strategy.

They could invite other online sellers to realise cross-channel sales. With the right platform, they could enhance customer experience, boost their e-reputation and conversion rates. These web projects are usually conducted by the Chief Marketing Officer and their team of marketers.

Entrepreneurs can also use these solutions to expand their activity online.

Online agencies and consultants, communication and e-commerce businesses can use these platforms to create e-commerce websites for clients.

Why should you use a SaaS marketplace software?

Using an online marketplace platform to develop your activity online can be a great opportunity. However, these tools have a few drawbacks too.


  • Online sellers can enrich their product catalogue, boost customer satisfaction and loyalty while diversifying their revenue streams
  • Only a few weeks are needed to create a marketplace platform from scratch
  • A wide range of plugins and extensions are available to transform Wordpress or Drupal websites into online selling platforms
  • Open source software allows anyone to create their own ecommerce platform, no technical background required
  • Integrated dashboards make it easy to manage your marketplace in one place
  • These tools can create websites optimised for mobile usage
  • SaaS solutions provide regular updates
  • Payments are secured with HTTPS and SSL certificates


  • Some tools don't integrate SEO, which is essential to be visible online
  • Plugins are usually only available for a select few CMS software: your choice could be limited
  • The cost of marketplace solutions increases with the number of sellers on the platform: they can be prohibitive for sizeable ecommerce websites
  • Only a few editors include Cloud hosting and outsourcing services in their plans

The Best Marketplace Software

How to choose the best marketplace software?

There are many elements to keep in mind when creating your marketplace. You should think carefully about:

  • Choosing between a complete solution or a plugin to create your marketplace
  • The price of the solution, which can vary depending on the number of vendors and can include a commission on sales made through the platform
  • The functionalities needed for your activity: be sure to check the right modules are available beforehand, some could be in option
  • The included services: some editors can assist you in creating your website and provide advice

Marketplace softwares: Q&A

A marketplace software is a platform that connects buyers and sellers, enabling transactions between them. The software allows sellers to list their products or services and buyers to browse through and purchase them. The software also handles payment processing, shipping, and other logistics to facilitate the transaction.

When looking for marketplace software, consider features such as user management, product management, payment processing, shipping and logistics, reporting and analytics, and customer support. A user-friendly interface, mobile responsiveness and multi-currency support can also be beneficial.

A marketplace can increase revenue, expand customer base, and reduce overheads. By allowing third-party sellers to list products or services, it can also increase the variety and depth of your offerings, improving customer experience.

There are many marketplace software options available, including Magento, Shopify, WooCommerce, and Marketplacer. The best option depends on your specific needs and budget.

Some free marketplace software alternatives to consider include OpenCart, Osclass, and Yo!Kart. However, these may have limited functionality compared to paid options and may require more technical expertise to set up and maintain.