What is an e-commerce marketplace software?
The marketplace application allows you to create a marketplace or transform a commercial site into a marketplace.
The platform positions itself as an intermediary between buyers and sellers of goods or services, in BtoB, BtoC, or CtoC.
On the marketplace, each transaction is carried out in three stages:
The buyer completes the buying tunnel.
The seller is informed of the order and can accept or refuse it.
The buyer is debited at the time of validation or dispatch.
How does it work?
An e-commerce solution such as Wizaplace or Oxatis allows you to create your marketplace using the numerous modules of the tool:
A CMS and templates to create a customised front page.
A CRM to manage buyers and sellers.
An order management system ( OMS)
An online payment gateway.
An administrator dashboard to manage sellers and ads, define commission policy, etc.
Complementary solutions of marketplace
Content Management System
Search Engine Marketing (SEM)
Public Relations (PR)
Customer Data Platform (CDP) Software
Social Media Marketing
Digital Asset Management (DAM)
Personalization and Behavioral Targeting