DashThis is a powerful automated reporting tool that simplifies report generation for marketing agencies and businesses.
With more than 30 native integrations and customizable dashboards, DashThis helps streamline data collection and visualization, making it easier for teams to track KPIs and present insightful reports.
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Sensia revolutionizes marketing by providing precise, AI-driven insights that empower marketers in product marketing and retail intelligence.
The platform analyzes data from multiple sources, offering instant analysis on consumer trends, product innovation, competition, and more.
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Marketing analytics software tracks and analyses data from various marketing channels such as social media, email, and paid advertising. It helps to identify patterns and trends in consumer behaviour, providing insights for marketing campaigns and decision-making.
Look for software that offers features such as data visualisation, campaign tracking, customer segmentation, and predictive analytics. It should also be able to integrate with other tools such as CRM and social media management software.
Marketing analytics can help to improve the effectiveness of marketing campaigns by providing insights into customer behaviour, identifying areas for improvement, and measuring return on investment. This can lead to increased revenue, improved customer satisfaction, and better decision-making.
Some of the best marketing analytics software options include Google Analytics, Adobe Analytics, and Salesforce Marketing Cloud. Each software has its own strengths and weaknesses, so it's important to consider your specific needs and budget.
Some free marketing analytics software alternatives include Google Analytics (basic version), Open Web Analytics, and Piwik. While these options may have limited features compared to paid software, they can still provide valuable insights and help improve marketing strategies.
