Ruler is a comprehensive marketing analytics tool designed for businesses seeking to optimise their marketing strategies. It helps marketers track customer journeys, attribute marketing efforts accurately, and understand ROI. Key features include multi-channel tracking and precise lead scoring.

What are the main features of Ruler?

Multi-channel Tracking

Understanding customer interactions across different platforms is crucial for effective marketing campaigns. Ruler excels in this domain by offering seamless multi-channel tracking.

• Monitors user interactions across multiple platforms like social media, emails, and websites.
• Provides insights into the complete customer journey from first touch to sale.
• Integrates tracking data with existing CRM systems for enhanced analysis.

Accurate Lead Scoring

Accurately assessing lead quality is essential for prioritising marketing efforts. Ruler offers tools that automate and refine lead scoring processes efficiently.

• Uses data-driven metrics to evaluate lead potential and quality.
• Automatically updates lead scores based on behaviour and interaction history.
• Enables customised scoring models to fit your business needs.

ROI Attribution

Understanding the true return on investment of marketing activities is crucial for strategic planning. Ruler provides detailed ROI attribution to evaluate marketing effectiveness.

• Tracks revenue generated from specific marketing channels and campaigns.
• Utilises advanced attribution models to pinpoint successful strategies.
• Provides visual reports that simplify ROI analysis for stakeholders.