Customer relationship management

Software • 2 July 2025

Adopt a tailor-made CRM to boost your sales and customer relations

Read our guide and our selection of 8 tools for setting up your own tailor-made CRM.

Tip • 1 July 2025

How can you make a lasting impression in 2025 through an unforgettable customer experience?

Satisfying your customers' needs? You're right, it's not enough. Discover the secrets of a customer experience that provokes positive emotions and the famous "wow effect" in your customers.

Definition • 28 June 2025

What is upsell, and how can you use it with a customer to increase your sales?

Upselling is an excellent sales technique for increasing your customers' average shopping basket, and ultimately your sales. Find out how!

Software • 27 June 2025

Mobile CRM: boost your field sales with the best CRM tools

How can you boost the efficiency of your teams on the move? By choosing the right mobile CRM application from our selection.

Software • 26 June 2025

Our selection of the 15 best CRM software packages for start-ups in 2025

Choosing a high-performance CRM plays a key role in the development of your start-up. We'll help you make the right choice.

Tip • 25 June 2025

How do you organise an effective sales tour? Methods & tools

What are the methods and tools for organising sales rounds and improving the efficiency of customer visits?

Software • 24 June 2025

Top 13 CRM software packages for masterful customer relationship management

Looking for the ideal CRM software to support your business? Follow our guide.

Software • 23 June 2025

What is the best CRM software on the market? Selection 2025 of 19 software

Choosing the right CRM is crucial! Features, prices, strengths: discover our comprehensive comparison of the best CRMs on the market. All the information is available on Appvizer.

Software • 21 June 2025

The 13 best alternatives to Shopify for transforming your online shop

Shopify is undoubtedly the best-known software on the online shop market. But it's not for every business. That's why we've selected the 13 best alternatives to choose from in 2025!

Software • 21 June 2025

The 13 best alternatives to Shopify for transforming your online shop

Shopify is undoubtedly the best-known software on the online shop market. But it's not for every business. That's why we've selected the 13 best alternatives to choose from in 2025!

Software • 18 June 2025

The 13 best programs for creating and managing a customer database

Customer data is invaluable for personalising their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and use this data.

Definition • 18 June 2025

Master the 5 stages of the customer lifecycle so you don't lose your prospects along the way!

What is the customer lifecycle? Understanding the different stages of the customer lifecycle is essential if you are to retain your customers over the long term.

Tip • 16 June 2025

These 8 levers for optimising your customer acquisition strategy

How do you capture the attention of an increasingly fickle customer base over the long term? 🤔 That's where a good customer acquisition strategy is essential. Zoom in on the 8 best customer acquisition strategies with examples to back them up!

Tip • 4 June 2025

7 best practices for monitoring your customers

Customer care is essential to the successful development of your business. Take inspiration from 7 tried and tested practices to put in place high-quality support.