Customer relationship management

Definition CRM software features Depending on the size of your organisation and the type of business you run, you will need different CRM software functions.

Definition The future of the RCMP In the future, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalised experience for the customer.

Definition Advantages of CRM software We recommend that you use Customer Relationship Management software to establish a lasting and reliable relationship with your customers.

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Tip • 12 November 2024

Use your CRM to build customer loyalty

Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.

Definition • 12 November 2024

Why use CRM software?

Customer Relationship Management (CRM) software centralises all types of exchange with your prospects and customers.

Tip • 11 November 2024

Social networks to (re-)win over your customers

The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.

Tip • 11 November 2024

Make your customers your brand ambassadors

Traditional advertising has lost its impact. It is consumer opinion that triggers the act of buying. How can you adapt your marketing accordingly?

Tip • 11 November 2024

Use the right levers to build customer loyalty

To develop your sales, you have a pool of qualified prospects: your customers. So you need to develop their loyalty by using the right levers.

Tip • 11 November 2024

CRM to improve your customer relations and build loyalty

CRM is at the heart of your sales strategy. How can you make the most of it to build customer loyalty?

Customer relationship management: our software guides

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5 Best Small business CRM software for 2024 [comparaison] What is the best small business CRM software for 204? Discover our comparison as well as some wise advice to choose your solution.

Top 3 Best CRM for Independent Consultants in 2024 Cultivating a good relationship with clients is at the heart of consultancy businesses. Learn how a CRM could help your activity and discover our Top 3 picks!

Top 3 Best Charity CRM in 2024: Help Your Nonprofit Make a Difference Donors and volunteers are the heart and blood of nonprofits. Find the best charity CRM to help your organisation launch campaigns & engage its constituents!

Free CRM software comparison 2024 Are you looking for a complete and efficient CRM software without breaking the bank? Discover our selection of the 3 best free CRM solutions to optimize your customer management experience!

Customer relationship management: trending solutions

Webmecanik Pipeline - CRM

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Customer relationship management

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A free CRM tool : Webmecanik Pipeline

Business Intelligence

Lead Generation

Lead Management

Marketing Automation

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Zoho CRM

+200 reviews

Customer relationship management

The Smart and Efficient Solution for your Sales Team

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monday CRM

+200 reviews

Customer relationship management

One Place to Manage Your Entire CRM Sales Pipeline

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Word from the expert • 11 November 2024

[ITW] Decoding customer relations: trends, technologies and opportunities for businesses

What opportunities do companies have when it comes to customer relations? Thomas Ciezar, marketing specialist at Zoho, shares his vision for the future and his advice in this interview!

Definition • 11 November 2024

The essential functions of a CRM

Contact management, sales stage, dashboard... here's the checklist of functions for an effective CRM.

Word from the expert • 11 November 2024

Business management: Excel and Word are a thing of the past, use dedicated, high-performance tools!

Quentin Leymarie, Head of Marketing and Communications at start-up Axonaut (CRM + ERP), gives us his views on office suites...

Definition • 27 October 2024

SPIN selling: the essential technique for converting your prospects!

Would you like to optimise your sales pitch and convert your prospects into customers more effectively? Adopt the SPIN selling method!

Tip • 27 October 2024

CRM integration: how marketing automation improves customer relations

Make the most of all the assets of your CRM and marketing software to promote data integration and, ultimately, improve your sales performance.

Definition • 27 October 2024

Why is customer relationship management essential?

Customers + sales = revenue. If your business depends on the market, this is the most important equation you need to keep track of every day.

Word from the expert • 27 October 2024

How to better manage and exploit your customer data with Customer Intelligence

Intelligent management of customer data is at the heart of marketing issues. Find out how to make the most of customer data and the tools you need to do so.

Definition • 26 October 2024

Communicating better with prospects using the DISC model

Do you want to communicate better with your teams and prospects? Discover how the DISC model works and its benefits.

Definition • 26 October 2024

The customer: definition of this key company player

At a time when digital transformation has gradually given customers full power, let's (re)discover the ins and outs of this concept.

Definition • 26 October 2024

Business development: 7 examples of high-impact strategies

Do you want to expand your business and maximise its profitability? Here's some inspiration for building a business development strategy to match!

Tip • 26 October 2024

5 steps & tips for a successful CRM project

How can you roll out an effective CRM project and turn it into a performance driver for your business? Here's our advice on the various stages and points to watch out for.

Definition • 26 October 2024

Upselling to increase sales

Upselling is an excellent sales technique for increasing your customers' average shopping basket, and ultimately your sales. Find out how!

Tip • 26 October 2024

7 best practices for monitoring your customers

Taking care of your customers is essential if your business is to survive. In practical terms, how do you go about providing effective customer care?

Definition • 26 October 2024

The history and origins of the RCMP

The history of Customer Relation Management dates back to the origins of commerce, without being theorised.

Customer relationship management

Customer relationship management : related categories

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Customer relationship management: our software guides

Customer relationship management: trending solutions