Software The 13 best programs for creating and managing a customer database Customer data is invaluable for personalising their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and use this data.
Definition Master the 5 stages of the customer lifecycle so you don't lose your prospects along the way! What is the customer lifecycle? Understanding the different stages of the customer lifecycle is essential if you are to retain your customers over the long term.
Software What is the best CRM software on the market? Selection 2025 of 19 software Choosing the right CRM is crucial! Features, prices, strengths: discover our comprehensive comparison of the best CRMs on the market. All the information is available on Appvizer.
Tip • 16 June 2025
These 8 levers for optimising your customer acquisition strategy
How do you capture the attention of an increasingly fickle customer base over the long term? 🤔 That's where a good customer acquisition strategy is essential. Zoom in on the 8 best customer acquisition strategies with examples to back them up!
Tip • 4 June 2025
7 best practices for monitoring your customers
Customer care is essential to the successful development of your business. Take inspiration from 7 tried and tested practices to put in place high-quality support.
Software • 2 June 2025
Pipedrive vs monday: the CRM battle to make the best choice
What's the best CRM solution between Pipedrive and monday CRM? We've tested and analysed all their features, and here's our full review...
Tip • 28 May 2025
Boost your sales by properly managing your business opportunities
Behind every sale is a business opportunity. But what exactly are we talking about here, and how can we detect and transform them into sales? Here's how.
Software • 23 May 2025
Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs
How do you choose your CRM tool? Make your choice quickly thanks to our 10 questions to ask yourself beforehand and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages tailored to the size of your company and/or your business.
Software • 25 April 2025
Adopt a tailor-made CRM to boost your sales and customer relations
Read our guide and our selection of 8 tools for setting up your custom CRM.
The 13 best programs for creating and managing a customer database Customer data is invaluable for personalising their experience and increasing their satisfaction. Discover 15 software applications that make it easy to retrieve and use this data.
What is the best CRM software on the market? Selection 2025 of 19 software Choosing the right CRM is crucial! Features, prices, strengths: discover our comprehensive comparison of the best CRMs on the market. All the information is available on Appvizer.
Pipedrive vs monday: the CRM battle to make the best choice What's the best CRM solution between Pipedrive and monday CRM? We've tested and analysed all their features, and here's our full review...
Checklist of 10 questions to ask yourself when choosing a CRM tailored to your needs How do you choose your CRM tool? Make your choice quickly thanks to our 10 questions to ask yourself beforehand and our 8 tips for selecting the right one. Bonus: a comparison of 9 software packages tailored to the size of your company and/or your business.
Klaviyo
Customer relationship management
Customer Data Platform (CDP) Software
eCommerce
SMS Marketing
Marketing Automation
Capsule CRM
Customer relationship management
Learn more about Capsule CRM
Zoho CRM
Customer relationship management
Learn more about Zoho CRM
monday CRM
Customer relationship management
Learn more about monday CRM
Software • 18 March 2025
Top 3 Best Charity CRM in 2025: Help Your Nonprofit Make a Difference
Donors and volunteers are the heart and blood of nonprofits. Find the best charity CRM to help your organisation launch campaigns & engage its constituents!
Definition • 14 March 2025
CRM Excel, an asset for boosting your sales (+ template)
Is an Excel-based CRM enough to cover your needs? Find out if our downloadable template is right for you, or if you're better off choosing from our selection of CRM software!
Software • 14 March 2025
Our selection of the 15 best CRM software packages for start-ups in 2024
Choosing a high-performance CRM plays a key role in the development of your start-up. We'll help you make the right choice.
Software • 14 March 2025
The 13 best alternatives to Shopify for transforming your online shop
Shopify is undoubtedly the best-known software on the online shop market. But it's not for every business. That's why we've selected the 13 best alternatives to choose from in 2025!
Software • 14 March 2025
12 alternatives to HubSpot for finding your ideal CRM or marketing tool
Hubspot is a well-known and much-loved CRM (customer relationship management) software package, but it has its limitations, particularly in terms of price. Here are some alternatives to HubSpot that are just as effective.
Software • 14 March 2025
Save time and clients with the 10 best CRM solutions for training providers
Training centres need to work more efficiently and intelligently, with the aim of increasing conversion and loyalty. CRM provides a relevant response to this objective. But which one should you choose?
Definition • 12 November 2024
CRM software features
Depending on the size of your organisation and the type of business you run, you will need different CRM software functions.
Definition • 12 November 2024
The future of the RCMP
In the future, Customer Relationship Management or CRM will be at the heart of a company's marketing strategy. More than a sales act, it's a personalised experience for the customer.
Definition • 12 November 2024
Advantages of CRM software
We recommend that you use Customer Relationship Management software to establish a lasting and reliable relationship with your customers.
Tip • 12 November 2024
Use your CRM to build customer loyalty
Customer loyalty is an under-exploited growth lever that costs 5 times less than acquisition. Invest less to earn more with good CRM.
Definition • 12 November 2024
Why use CRM software?
Customer Relationship Management (CRM) software centralises all types of exchange with your prospects and customers.
Tip • 11 November 2024
Social networks to (re-)win over your customers
The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential.
Tip • 11 November 2024
Make your customers your brand ambassadors
Traditional advertising has lost its impact. It is consumer opinion that triggers the act of buying. How can you adapt your marketing accordingly?
Tip • 11 November 2024
CRM to improve your customer relations and build loyalty
CRM is at the heart of your sales strategy. How can you make the most of it to build customer loyalty?
