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Customer relationship management Software

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Customer relationship management : related categories

Our selection of 240 customer relationship management software

Webmecanik Pipeline - CRM

A free CRM tool : Webmecanik Pipeline

No user review
check-circle Free version
check-circle Free trial
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Paid version from €20.00 /month

Streamline your customer interactions with powerful CRM software. Automate tasks, track sales, and manage leads with ease.

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With our CRM software, you can access a range of features to improve customer relations. The platform enables you to automate repetitive tasks, such as email campaigns and lead nurturing, freeing up valuable time. Our software also provides detailed analytics and reporting on sales performance, allowing you to make informed decisions about your business strategy.

Read our analysis about Webmecanik Pipeline - CRM

Benefits of Webmecanik Pipeline - CRM

check free

check Easy to use

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Zoho CRM

The Smart and Efficient Solution for your Sales Team

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €14.00 /month

Manage your customer interactions efficiently with this cloud-based software. Automate tasks, track sales and improve customer satisfaction.

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With its intuitive interface and extensive customization options, this software offers a complete solution for managing customer relationships. Effortlessly manage customer data, automate workflows and analyze sales performance.

Read our analysis about Zoho CRM

Benefits of Zoho CRM

check Streamlines sales: Manage leads, contacts, deals

check Enhances engagement: Personalise customer interactions

check Provides insights: Robust reporting and forecasting

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monday CRM

One Place to Manage Your Entire CRM Sales Pipeline

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €12.00 /month

Streamline your customer interactions with a powerful CRM. Automate sales processes, track leads, and manage customer data with ease.

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With this CRM, you can easily manage your sales pipeline, track deals, and collaborate with your team. The software offers customizable dashboards, reporting features, and integrations with popular tools to help you streamline your sales process. Plus, with automation tools, you can save time and focus on building strong relationships with your customers.

Read our analysis about monday CRM

Benefits of monday CRM

check Quick Setup and Fast Adoption

check Advanced Automation of Repetitive Tasks

check Customizable to Fit Any Business Need

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Axonaut

The Best all-in-one solution for small businesses !

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4.6
Based on 172 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from €41.99 /month

Streamline your customer interactions with a powerful CRM software. Manage your leads, deals, and tasks all in one place.

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Increase your sales efficiency with Axonaut's CRM software. Automate your workflow, track customer interactions, and get detailed reports to make informed decisions. With Axonaut, you can focus on building relationships with your customers and growing your business.

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Benefits of Axonaut

check Easy to use

check Affordable

check All-in-one

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Optima-CRM

Innovative Real Estate software CRM & global winner 2018.

No user review
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Paid version from €75.00 /month

Streamline property management with this software. Automate tasks, track leads, and manage properties all in one place.

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Optima-CRM simplifies property management by providing automated processes for tasks such as lead tracking, property management, and document management. Its user-friendly interface helps streamline operations, saving time and increasing efficiency.

Read our analysis about Optima-CRM

Benefits of Optima-CRM

check Complete & Innovative Real Estate platform all-in-one.

check Integration with external calendars, conventional email,...

check Automated creation of leads from portals and websites

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Creatio

No-code platform for CRM and process automation

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

Automate your business processes and increase efficiency with this Software Vendor software.

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Streamline your workflows with powerful automation tools, including visual process designer and intelligent business rules engine. Collaborate with ease across departments and manage customer relationships with a unified CRM. Gain actionable insights with built-in analytics and reporting.

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Benefits of Creatio

check User-friendly interface

check Full customization

check Wide range of support options

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Salesforce Sales Cloud

The world's number 1 CRM

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

Streamline customer data and insights with powerful CRM software, improving sales efficiency and customer satisfaction.

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Utilize customizable dashboards and reports to gain a comprehensive view of your sales pipeline, track progress and forecast future sales trends. Collaborate with team members and automate routine tasks to focus on building strong customer relationships.

Read our analysis about Salesforce Sales Cloud

Benefits of Salesforce Sales Cloud

check Improves sales team productivity and performance

check Enables data-driven decision making

check Enhances customer experience and loyalty

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vtenext

The CRM with a BPMN engine

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4.5
Based on 143 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Streamline your customer interactions with a powerful CRM. Automate tasks, track leads, and analyze data to improve your sales process.

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With this CRM software, you can centralize customer information, manage sales pipelines, and create custom reports to gain insights into your business. Its intuitive interface and automation features make it easy to use and improve your team's productivity.

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incwo

CRM and ERP - 100% Cloud business management for VSEs / SMEs

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4.3
Based on 28 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
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Paid version from €34.00 /month

Boost your business with a comprehensive ERP software. Streamline your operations, track inventory, manage finances, and optimise workflows.

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With an ERP software, you can manage your entire business in one place. Automate tasks, analyse data, and make informed decisions. Gain visibility across departments and improve collaboration. Stay on top of your game with an ERP solution.

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anaba

Enhance Team Collaboration with Advanced Project Management

No user review
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close-circle Free trial
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Pricing on request

Collaborative platform software for team communication, project management and file sharing.

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Streamline workflows with anaba's intuitive interface, real-time chat, task assignments and automated notifications. Easily upload and access files with version control, and track progress with insightful analytics.

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SugarCRM

Open Source CRM and online customer relations software

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3.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from US$40.00 /month

Manage and streamline your customer interactions with this CRM software. Automate workflows, track leads, and analyse performance with ease.

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With this software, you can customise dashboards and reports to gain insight into sales performance, customer behaviour, and team productivity. Collaborate on projects and manage customer accounts all in one place.

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HubSpot CRM

The all-in-one powerful software for sales

No user review
check-circle Free version
close-circle Free trial
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Pricing on request

Streamline sales and marketing with cloud-based CRM. Offers contact management, deal pipelines, & reporting.

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HubSpot CRM provides comprehensive solutions for businesses eager to enhance their sales and marketing activities. It seamlessly integrates contact management, deal pipelines, and advanced reporting in a user-friendly environment. Additionally, it offers email tracking & notifications, prospect activity tracking, and much more, empowering businesses to make informed decisions and grow efficiently.

Read our analysis about HubSpot CRM

Benefits of HubSpot CRM

check Streamlines sales process and improves efficiency

check Provides insights for better decision making

check Enhances customer experience and retention

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Saalz CRM

Streamline Your Business with Innovative CRM Solutions

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €13.00 /month

Streamline your customer interactions with this CRM software. Track leads, manage contacts, and automate your sales pipeline.

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With this software, you'll have access to detailed customer profiles, customisable pipelines, and automated workflows. Stay on top of your sales process and improve customer relationships with ease.

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SmartDesk

Efficient Task Management for Modern Teams

No user review
close-circle Free version
check-circle Free trial
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Pricing on request

SmartDesk is a comprehensive task management software designed for dynamic teams looking to streamline their workflow.

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Ideal for project managers and team leaders, it offers intuitive collaboration tools, automated task tracking, and real-time insights, distinguishing itself from other platforms.

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Nelis CRM

Organize your activity around your contacts

No user review
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Paid version from €20.00 /month

Streamline your customer interactions with powerful software that manages leads, sales, and service requests.

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With our CRM software, you can easily track customer interactions, automate workflows, and get real-time insights to better serve your customers. Plus, our user-friendly interface makes it easy to customize and scale to your business needs.

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Salesforce Sales Cloud

Revolutionise Your CRM with Targeted Sales Solutions

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €25.00 /month

Salesforce Sales Cloud is a robust CRM solution tailored for businesses aiming to enhance customer interactions and boost sales efficiency.

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Designed for sales teams, it offers powerful features like deep customer insights, lead management, and sales forecasting to outshine competitors.What are the main features of Salesforce Sales Cloud?Enhanced Lead ManagementManage your prospects effectively from acquisition to conversion.

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noCRM.io

An effective lead management tool for sales reps

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4.6
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from €22.00 /month

Boost your sales with our customer relationship management software. Track leads, manage contacts, and streamline your sales process.

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Our software allows you to easily manage your sales pipeline, create custom sales stages, and generate reports to track your team's progress. Say goodbye to spreadsheets and hello to increased productivity.

Read our analysis about noCRM.io

Benefits of noCRM.io

check Designed specifically for sales teams

check Prospecting lists management

check Always keep track on the next actions to take

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Sales Hub

CRM and Sales Software for Sales Teams

No user review
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Pricing on request

A leading CRM tool designed to streamline sales, marketing, and customer service processes.

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Sales Hub stands out in the customer relationship management space by offering a comprehensive suite designed to enhance every aspect of the sales process. It integrates seamlessly with various platforms, providing users with advanced analytics, automated workflows, and a unified database for effective communication and decision-making. Its flexibility and ease of use make it a preferable choice for businesses aiming to improve their customer engagement and drive growth.

Read our analysis about Sales Hub

Benefits of Sales Hub

check All-in-one Platform

check Easy to Use

check Support and Easy Implementation

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Macroges CRM

Streamlined CRM for Real Estate Management

No user review
close-circle Free version
close-circle Free trial
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Paid version from €5.95 /month

Boost your customer relationships with this top CRM software. Manage leads, sales, and customer data easily.

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With Macroges CRM, you can streamline your sales process, automate tasks, and get real-time insights into your business performance. The software's intuitive interface makes it easy to manage customer interactions and track progress towards your goals. Plus, with advanced reporting and analytics, you can make data-driven decisions that drive growth and profitability.

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Yuto

Streamline Retail Management with Advanced Software

No user review
close-circle Free version
check-circle Free trial
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Paid version from €29.00 /month

Streamline customer interactions and improve sales with CRM software that automates tasks, tracks leads, and provides real-time data.

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Yuto's CRM software helps businesses manage customer relationships by automating tasks such as lead tracking, sales forecasting, and reporting. With real-time data and analytics, businesses gain insights into customer behaviour and can make informed decisions to improve sales and customer satisfaction.

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Customer relationship management software: purchase guide

What is CRM Software?

Definition

Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM system

  • Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
  • Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center.

By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use CRM Software?

Here are 6 reasons why you need CRM software:

  1. You can use it to be more efficient than competitors and therefore gain market share.
  2. It can be used to understand your audience and address them in a relevant way
  3. By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
  4. Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
  5. New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM software?

The Basic Features of CRM systems

The main features of CRM software include:

  • Lead management and opportunities for salespeople (telemarketing)
  • Key Account Management (centralisation of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).

Advanced Features

The following advanced CRM features and services are becoming more and more present in CRM software:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronised messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as Easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).

Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.

Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.

Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM

Customer relationship management softwares: Q&A

How does a customer relationship management software work?

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A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.

What features should I look for when looking for customer relationship management software?

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Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.

What are the benefits of customer relationship management for my company?

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CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.

What are the best customer relationship management software options?

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Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.

What are the free customer relationship management software alternatives I could try?

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Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.