A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 78 customer relationship management software
Paid version from €25.00 /month
This eCommerce software is designed to streamline online sales, with features such as inventory management, order tracking and customer data analysis.
With Commerce Cloud, businesses can easily manage their online store, from tracking inventory levels to fulfilling orders. The software also provides valuable insights into customer behaviour and preferences, helping businesses make data-driven decisions to enhance their online sales.
Read our analysis about Commerce Cloud Learn more To Commerce Cloud product page
Paid version from €14.00 /month
Manage your customer interactions efficiently with this cloud-based software. Automate tasks, track sales and improve customer satisfaction.
With its intuitive interface and extensive customization options, this software offers a complete solution for managing customer relationships. Effortlessly manage customer data, automate workflows and analyze sales performance.
Read our analysis about Zoho CRM Learn more To Zoho CRM product page
Paid version from €12.00 /month
Streamline your customer interactions with a powerful CRM. Automate sales processes, track leads, and manage customer data with ease.
With this CRM, you can easily manage your sales pipeline, track deals, and collaborate with your team. The software offers customizable dashboards, reporting features, and integrations with popular tools to help you streamline your sales process. Plus, with automation tools, you can save time and focus on building strong relationships with your customers.
Read our analysis about monday CRM Learn more To monday CRM product page
Paid version from €41.99 /month
Streamline your customer interactions with a powerful CRM software. Manage your leads, deals, and tasks all in one place.
Increase your sales efficiency with Axonaut's CRM software. Automate your workflow, track customer interactions, and get detailed reports to make informed decisions. With Axonaut, you can focus on building relationships with your customers and growing your business.
Read our analysis about Axonaut Learn more To Axonaut product page
Paid version from €20.00 /month
Streamline your customer interactions with powerful CRM software. Automate tasks, track sales, and manage leads with ease.
With our CRM software, you can access a range of features to improve customer relations. The platform enables you to automate repetitive tasks, such as email campaigns and lead nurturing, freeing up valuable time. Our software also provides detailed analytics and reporting on sales performance, allowing you to make informed decisions about your business strategy.
Read our analysis about Webmecanik Pipeline - CRM Learn more To Webmecanik Pipeline - CRM product page
Pricing on request
A leading CRM tool designed to streamline sales, marketing, and customer service processes.
Sales Hub stands out in the customer relationship management space by offering a comprehensive suite designed to enhance every aspect of the sales process. It integrates seamlessly with various platforms, providing users with advanced analytics, automated workflows, and a unified database for effective communication and decision-making. Its flexibility and ease of use make it a preferable choice for businesses aiming to improve their customer engagement and drive growth.
Read our analysis about Sales Hub Learn more To Sales Hub product page
Paid version from €25.00 /month
Automate your business processes and increase efficiency with this Software Vendor software.
Streamline your workflows with powerful automation tools, including visual process designer and intelligent business rules engine. Collaborate with ease across departments and manage customer relationships with a unified CRM. Gain actionable insights with built-in analytics and reporting.
Read our analysis about Creatio Learn more To Creatio product page
Paid version from €25.00 /month
Streamline customer data and insights with powerful CRM software, improving sales efficiency and customer satisfaction.
Utilize customizable dashboards and reports to gain a comprehensive view of your sales pipeline, track progress and forecast future sales trends. Collaborate with team members and automate routine tasks to focus on building strong customer relationships.
Read our analysis about Salesforce Sales Cloud Learn more To Salesforce Sales Cloud product page
Pricing on request
Streamline your customer interactions with a powerful CRM. Automate tasks, track leads, and analyze data to improve your sales process.
With this CRM software, you can centralize customer information, manage sales pipelines, and create custom reports to gain insights into your business. Its intuitive interface and automation features make it easy to use and improve your team's productivity.
Read our analysis about vtenext Learn more To vtenext product page
Paid version from €34.00 /month
Boost your business with a comprehensive ERP software. Streamline your operations, track inventory, manage finances, and optimise workflows.
With an ERP software, you can manage your entire business in one place. Automate tasks, analyse data, and make informed decisions. Gain visibility across departments and improve collaboration. Stay on top of your game with an ERP solution.
Read our analysis about incwo Learn more To incwo product page
Paid version from US$40.00 /month
Manage and streamline your customer interactions with this CRM software. Automate workflows, track leads, and analyse performance with ease.
With this software, you can customise dashboards and reports to gain insight into sales performance, customer behaviour, and team productivity. Collaborate on projects and manage customer accounts all in one place.
Read our analysis about SugarCRM Learn more To SugarCRM product page
Pricing on request
Streamline sales and marketing with cloud-based CRM. Offers contact management, deal pipelines, & reporting.
HubSpot CRM provides comprehensive solutions for businesses eager to enhance their sales and marketing activities. It seamlessly integrates contact management, deal pipelines, and advanced reporting in a user-friendly environment. Additionally, it offers email tracking & notifications, prospect activity tracking, and much more, empowering businesses to make informed decisions and grow efficiently.
Read our analysis about HubSpot CRM Learn more To HubSpot CRM product page
Paid version from €20.00 /month
Streamline your customer interactions with powerful software that manages leads, sales, and service requests.
With our CRM software, you can easily track customer interactions, automate workflows, and get real-time insights to better serve your customers. Plus, our user-friendly interface makes it easy to customize and scale to your business needs.
Read our analysis about Nelis CRM Learn more To Nelis CRM product page
Paid version from €22.00 /month
Boost your sales with our customer relationship management software. Track leads, manage contacts, and streamline your sales process.
Our software allows you to easily manage your sales pipeline, create custom sales stages, and generate reports to track your team's progress. Say goodbye to spreadsheets and hello to increased productivity.
Read our analysis about noCRM.io Learn more To noCRM.io product page
Paid version from €14.90 /month
Organize and streamline your customer interactions with our CRM software. Track leads, deals, and communication all in one place.
Our CRM software simplifies your sales process with customizable pipelines, automatic data capture, and easy-to-use reporting tools. Stay on top of your sales game with Pipedrive.
Read our analysis about Pipedrive Learn more To Pipedrive product page
Paid version from €59.00 /month
Streamline your customer interactions with our CRM software. Manage leads, deals and tasks with ease.
Our CRM software helps you track customer interactions, manage sales pipelines and automate tasks. Increase productivity and close more deals.
Read our analysis about YellowBox CRM Learn more To YellowBox CRM product page
Paid version from €12.00 /month
Boost sales productivity and customer engagement with this powerful CRM software. Streamline your sales process and gain valuable insights with advanced analytics.
Improve lead management and increase conversions with intuitive lead scoring and automation. Collaborate seamlessly with team members and integrate with popular third-party apps for a seamless workflow.
Read our analysis about Freshsales Learn more To Freshsales product page
Pricing on request
Manage your customer relationships with ease using this cloud-based software. Track interactions, set reminders, and get real-time notifications.
With this CRM software, you can easily organise your contacts, view communication history, and collaborate with your team. It also offers customisable fields and integrations with popular tools.
Read our analysis about Capsule CRM Learn more To Capsule CRM product page
Pricing on request
Streamline your customer management with powerful, cloud-based CRM software. Automate your sales, marketing and customer support processes with ease.
Efficiently manage your customer interactions with Odoo CRM. Customizable dashboards, automated lead generation, and easy-to-use tools make managing your customer relationships a breeze. Get real-time insights into your sales pipeline and optimize your team's performance.
Read our analysis about Odoo CRM Learn more To Odoo CRM product page
Paid version from €20.00 /month
Streamline customer interactions with efficient management tools.
Effortlessly manage customer data, automate workflows, and improve communication with customers through a centralised platform. Efficy's customisable dashboards and reporting tools provide insights into customer behaviour and help drive business growth.
Read our analysis about efficy Learn more To efficy product page
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234Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralisation of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronised messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
