The Best CRM Software in 2020

CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.

Find your CRM software

Sales Force Automation
Marketing Automation
Support
Security & Confidentiality
Integration & Interoperability
Collaboration

Innovative Real Estate software CRM & global winner 2018.

The All-In-One CRM and Invoicing Solution

The CRM Designed for Sales Teams

Simple and intuitive CRM software

A tool for your business to grow more and better

Your complete management software, flexible and intuitive

Online invoicing software for entrepreneurs

The world's number 1 CRM

CRM to boost your sales and customer satisfaction !

Optimise your recruitment process

A Complete Sales & Marketing Platform

Open Source CRM software

Simple Real Estate Software

CRM and Project Management

All the features you need in 1 software

Customer Relationship and Webmarketing

Online Invoices,Quotes and more! designed for small business

Moving Software for Moving Companies a-z

Motivate your sales team to increase sales

general presentation for business software

SMS Agregator - CPaaS - Communication Platform As A Service

Collaborative CRM on Internet

CRM all-in-one | Optimise sales and marketing

Smart invoicing for businesses

Lead Generation Software

The most compelling AI software firm on customer engagement

The best tools for the best consultants!

Training for Salesforce

Innovative visual, cloud & mobile management solution

Customer Relationship Management (CRM) Software

Online candidacy management plateform

Management software for all services

CRM software designed by and for Sales Representatives

Zero Code apps factory

Open Source CRM and online customer relations software

Organize your activity around your contacts

Ease the way you manage your sport facilities

SaaS Contact Management Saas Solution

CRM with intelligent relationship management

solutions for real estate, transaction software & sites

Toolbox of Consulting Companies and Recruitment Agencies

Sales & Marketing Automation for Small Business

CRM Software for SMBs

An affordable and easy-to-use web-based CRM

CRM & Marketing automation, much more than just a CRM

ERP & CRM Simple Business Management Software

The CRM publisher with more than 90.000 users

Mobile messaging platform

CRM + Quotes + Invoicing for small and medium-sized business

CRM, email campaigns, commercial management

What is CRM Software?

Definition

Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:

  • Acquisition: Identification of potential buyers (leads) imported into the CRM system

  • Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
  • Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
  • Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
  • Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
  • Retention: Customer support, customer service management, online information on technical support, setting up a call center.

By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).

6 Reasons to Use CRM Software?

Here are 6 reasons why you need CRM software:

  1. You can use it to be more efficient than competitors and therefore gain market share.
  2. It can be used to understand your audience and address them in a relevant way
  3. By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
  4. Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
  5. New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
  6. Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.

What are the Main Features of CRM software?

The Basic Features of CRM systems

The main features of CRM software include:

  • Lead management and opportunities for salespeople (telemarketing)
  • Key Account Management (centralisation of prospects and customer data)
  • Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
  • Appointment and calendar management
  • Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
  • Dashboards, Analytics and Reporting

CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).

Advanced Features

The following advanced CRM features and services are becoming more and more present in CRM software:

  • Support and customer service
  • Commercial management and sales management (quote, order form, invoicing)
  • Delivery and collection of documents
  • Embedded and synchronised messaging with the main messaging system
  • Tracking of conversions according to the origins and drivers of leads
  • Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data

CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:

  • Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
  • Correlation detection
  • Listening to social networks (Social CRM as Easiware)
  • Automatic enrichment of contact cards
  • Anticipating seasonal factors

CRM: Trends and Future Developments

The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).

Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.

Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.

With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).

How to Choose a CRM Software?

Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.

Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.

Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.

The Most Popular CRM Software

These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM

Complementary solutions of CRM

Customer Support

Reservation & Booking

Customer Experience

Sales Intelligence

Ticketing

Customer Engagement

Call Centre

Customer Service

Product Configurator

Sales Force Automation

Sales Enablement

Quoting

Contact Management

Customer Loyalty

Contact Center

Point of Sale (POS)

Data Extraction

Sales Management

Predictive Lead Scoring

Configure Price Quote (CPQ)

Customer Satisfaction

Lead Management