A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 72 customer relationship management software
Paid version from €40.00 /month
Boost sales and customer loyalty with our CRM software. Manage contacts, track sales, and automate tasks.
Our CRM software is designed to help businesses increase sales and build strong customer relationships. With features such as contact management, sales tracking, and task automation, you can streamline your processes and focus on growing your business. Say goodbye to manual data entry and hello to more time for meaningful customer interactions.
Read our analysis about Simple CRM Enterprise Learn more To Simple CRM Enterprise product page
Paid version from €20.00 /month
Streamline customer interactions with efficient management tools.
Effortlessly manage customer data, automate workflows, and improve communication with customers through a centralised platform. Efficy's customisable dashboards and reporting tools provide insights into customer behaviour and help drive business growth.
Read our analysis about Efficy Learn more To Efficy product page
Paid version from €20.00 /month
Streamline customer interactions and improve satisfaction with this CRM software. Automate tasks, track leads and sales, and manage customer data all in one place.
With Everwin CXM, you can easily create custom workflows to automate tasks, freeing up time for your team to focus on high-value activities. The software also offers detailed reporting and analytics to help you track sales performance and customer satisfaction, and it integrates seamlessly with other tools you may already be using.
Read our analysis about Everwin CXM Learn more To Everwin CXM product page
Paid version from €30.00 /month
Streamline your customer interactions with powerful CRM software. Organize, automate and synchronize sales, marketing, and customer service.
Our CRM software enables you to manage customer data and communication across multiple channels. Automate routine tasks, track lead and sales opportunities, and create personalized marketing campaigns. Increase productivity, improve customer satisfaction and drive revenue growth.
Read our analysis about Oryanoo CRM Learn more To Oryanoo CRM product page
Paid version from €30.00 /month
Boost your customer relationships with this SaaS software. Manage leads and sales, automate marketing campaigns, and track performance with ease.
This CRM software streamlines your customer interactions, from initial contact to post-sale support. Its intuitive interface and customizable workflows let you tailor your approach to your business needs. With automated tools for marketing, sales, and customer service, you can focus on delivering the best experience to your customers.
Read our analysis about Sage CRM Learn more To Sage CRM product page
Pricing on request
Streamline your customer interactions with this powerful CRM software. Manage leads, tasks, and communication all in one place.
With customisable pipelines and email integration, this software makes it easy to stay organised and focused on what matters most. Plus, its intuitive interface ensures a smooth user experience.
Read our analysis about Streak CRM Learn more To Streak CRM product page
Pricing on request
Streamline your customer relationships with powerful software designed to maximise your efficiency and communication.
With advanced tools for tracking interactions and automating outreach, this software offers a comprehensive solution for managing all aspects of your customer relationships. From lead generation to support, it puts you in control.
Read our analysis about CiviCRM Learn more To CiviCRM product page
Paid version from US$29.00 /month
Streamline your customer interactions with a powerful CRM software. Manage leads, deals, and tasks all in one place.
Close more deals faster with Close CRM. Automate your sales process, track customer interactions, and collaborate with your team seamlessly. Get real-time insights into your sales pipeline and make data-driven decisions.
Read our analysis about Close CRM Learn more To Close CRM product page
Pricing on request
Streamline customer interactions with this CRM software. Manage leads, sales, and customer service with ease.
This software offers a comprehensive suite of tools to manage customer interactions. From lead generation to sales tracking and customer service, it provides a streamlined approach to managing all aspects of customer relationships. Its intuitive interface and customizable features make it a top choice for businesses looking to enhance their CRM capabilities.
Read our analysis about Maximizer Learn more To Maximizer product page
Paid version from US$25.00 /month
Manage your customer relationships with ease using this powerful software. Organize your contacts, track conversations, and stay on top of your sales pipeline.
With intuitive features like contact management, conversation tracking, and pipeline management, this software streamlines your CRM process. Say goodbye to scattered data and hello to a more organized approach to customer relationships.
Read our analysis about Nimble Learn more To Nimble product page
Paid version from €49.00 /month
Manage customer interactions with ease. Automate tasks, track leads and deals, and create custom reports.
Bitrix24 streamlines your customer relationship management. With features like lead and deal tracking, task automation, and custom reports, you can easily manage interactions with your customers. Spend less time on administrative tasks and more time building relationships.
Read our analysis about Bitrix24 Learn more To Bitrix24 product page
Paid version from US$13.00 /month
This CRM software streamlines business operations by integrating project management, invoicing, and scheduling into one platform.
With 17hats, users can easily manage customer relationships, automate workflows, and improve productivity. It also offers customisable templates, lead capture forms, and mobile accessibility for on-the-go business management.
Read our analysis about 17hats Learn more To 17hats product page
Pricing on request
Manage customer relationships efficiently with this software. Automate tasks, track leads, and streamline customer communication.
With this software, you can easily manage customer interactions through automated workflows and customisable dashboards. Keep track of leads, sales opportunities and customer service requests, and improve customer communication with email templates and marketing campaigns.
Read our analysis about 1CRM Learn more To 1CRM product page
Pricing on request
Boost customer satisfaction with an all-in-one CRM solution. Manage leads, track deals, automate emails, and create custom reports.
Agile CRM streamlines your sales process with drag-and-drop automation, lead scoring, and web analytics. Integrate with popular apps and enjoy 24/7 support.
Read our analysis about Agile CRM Learn more To Agile CRM product page
Pricing on request
Streamline your customer relationships with a top-rated CRM. Automate tasks, manage leads, and track performance with ease.
With this CRM, you can easily manage multiple sales pipelines, track customer interactions, and automate follow-up tasks. The software also offers advanced reporting and analytics to help you improve your sales process.
Read our analysis about Apptivo CRM Learn more To Apptivo CRM product page
Paid version from €18.00 /month
Streamline communication and sales with powerful CRM software. Manage leads, deals, and tasks with ease.
CentralStationCRM simplifies your sales process. Track email communications, prioritize tasks, and analyze customer data to improve your business.
Read our analysis about CentralStationCRM Learn more To CentralStationCRM product page
Pricing on request
Streamline your donor management with our CRM software. Easily track donations, generate reports, and segment your audience for targeted outreach.
Donorfy simplifies your fundraising efforts by providing a user-friendly interface for managing donations, events, and campaigns. Our CRM software allows you to generate customised reports, automate communication, and gain insights into your audience's behaviour. With Donorfy, you can maximise your fundraising potential and focus on what really matters - your cause.
Read our analysis about Donorfy Learn more To Donorfy product page
Pricing on request
Streamline your sales process with a powerful CRM software. Manage your leads, contacts, and deals on one page.
OnePageCRM simplifies your workflow with customizable action plans, automated lead capture, and intuitive reporting. Stay on top of your sales pipeline and close more deals with ease.
Read our analysis about OnePageCRM Learn more To OnePageCRM product page
Paid version from US$33.00 /month
Streamline your customer management with this powerful software. Keep track of leads, sales, and support tickets, all in one place.
With this software, you can easily manage your sales pipeline, automate your marketing campaigns, and track your customer interactions. The intuitive dashboard and reporting tools give you a clear view of your business performance. Plus, the mobile app lets you stay connected on the go.
Read our analysis about OpenCRM Learn more To OpenCRM product page
Pricing on request
Manage customer interactions and improve satisfaction with this powerful CRM software. Streamline workflows and gain insights with advanced analytics.
With SAP CRM, you can easily track customer interactions across multiple channels and devices, including email, social media, and phone. Automate tasks and approvals to save time and increase efficiency. Use real-time analytics and reporting to gain valuable insights into customer behaviour and preferences, and make informed decisions that drive growth.
Read our analysis about SAP CRM Learn more To SAP CRM product page
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4Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralisation of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronised messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
