A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 72 customer relationship management software
Pricing on request
Manage customer relations with ease. Streamline sales, marketing and support processes. Automate tasks and improve team collaboration.
This software provides a comprehensive solution for managing customer relationships. With features such as sales forecasting, lead management, and customer support, it simplifies the process of managing customer interactions. It also includes automation tools to reduce manual tasks and improve team collaboration.
Read our analysis about SuiteCRM Learn more To SuiteCRM product page
Paid version from US$8.99 /month
Streamline your customer management with an all-in-one cloud-based tool that automates tasks, manages leads, and tracks deals.
The customer relationship management software offers a user-friendly interface, email marketing, appointment scheduling, and social media integrations. You can also create customised landing pages, monitor website visitor behaviour, and generate reports to analyse performance.
Read our analysis about EngageBay Learn more To EngageBay product page
Paid version from US$17.00 /month
Manage customer relationships with ease. Organize contacts, emails, and tasks all in one place.
Cloze is a powerful CRM software that allows you to easily manage all aspects of your customer relationships. With its intuitive interface, you can organize your contacts, emails, and tasks in one centralized location, streamlining your workflow and saving you time.
Read our analysis about Cloze Learn more To Cloze product page
Paid version from €7.00 /month
Streamline your customer management with powerful software that helps you manage leads, contacts, deals and tasks.
With this software, you can easily track your sales pipeline, automate workflows, generate reports, and collaborate with your team. Its intuitive interface and customisation options make it easy to use and adapt to your business needs. Plus, it integrates with popular apps like G Suite, Mailchimp and Slack for seamless communication.
Read our analysis about Zoho Bigin Learn more To Zoho Bigin product page
Pricing on request
Boost sales and improve customer relationships with top-rated CRM software.
Manage leads and deals, track performance with real-time analytics, and streamline communication with customers all in one platform. Zendesk Sell offers easy integration with other tools and customisation options to fit your business needs.
Read our analysis about Zendesk Sell Learn more To Zendesk Sell product page
Pricing on request
Streamline your customer interactions with a powerful CRM software. Automate sales processes, manage leads and track customer interactions with ease.
Boost your sales team's productivity with Teamsale CRM. Stay on top of your sales pipeline, assign tasks, and access comprehensive analytics to make data-driven decisions. Collaborate with your team and deliver exceptional customer experiences.
Read our analysis about Teamsale CRM Learn more To Teamsale CRM product page
Pricing on request
Streamline your customer relationship management with this software. Manage leads, track deals, and automate tasks for a better customer experience.
With this software, you can easily manage your sales pipeline, track customer interactions, and automate repetitive tasks. Its intuitive interface and customizable workflows make it a great choice for businesses of all sizes looking to improve their customer management processes.
Read our analysis about Copper CRM Learn more To Copper CRM product page
Pricing on request
Streamline customer interactions and boost productivity with our CRM software. Intuitive interface and customisable dashboards facilitate data entry and analysis.
Our CRM software's robust reporting and analytics tools provide valuable insights into customer behaviour and sales trends. With seamless integration with other tools, it's a comprehensive solution for managing customer relationships.
Read our analysis about Access NFP CRM Learn more To Access NFP CRM product page
Pricing on request
Streamline your customer relationships with our CRM software. Manage your contacts, donations, and campaigns with ease.
Our user-friendly interface makes it easy to track donor history, segment your audience, and create custom reports. Automate your outreach with our email and SMS tools.
Read our analysis about Charity CRM (ThanQ) Learn more To Charity CRM (ThanQ) product page
Paid version from US$25.00 /month
Boost sales and customer satisfaction with our powerful CRM software. Manage leads, track interactions, and streamline communication in one easy-to-use platform.
With Beacon CRM, you can automate repetitive tasks, set reminders, and generate reports to improve your team's productivity. Access real-time data and analytics to make informed decisions and enhance customer engagement.
Read our analysis about Beacon CRM Learn more To Beacon CRM product page
Pricing on request
Streamline your customer relationships with powerful CRM software. Manage contacts, automate tasks, and track interactions in one place.
Donorflex's CRM software helps you stay on top of your donor relationships. From managing contact information to automating communication, you can focus on building strong connections with your supporters. Plus, with detailed reporting and analytics, you can track engagement and measure success.
Read our analysis about Donorflex Learn more To Donorflex product page
Pricing on request
This CRM software streamlines donor management, fundraising, and program management for non-profit organisations.
With Salesforce Nonprofit Cloud, non-profits can better engage with donors and supporters, while also tracking donations and grants. The software also offers tools for volunteer management and program tracking, making it a comprehensive solution for non-profit organisations.
Read our analysis about Salesforce Nonprofit Cloud Learn more To Salesforce Nonprofit Cloud product page
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Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralisation of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronised messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
