A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Customer relationship management Software
CRM software are sales and customer management software that centralize qualified business information to maximize the conversion of prospects into customers and build customer loyalty.
Our selection of 72 customer relationship management software
Paid version from US$40.00 /month
Manage and streamline your customer interactions with this CRM software. Automate workflows, track leads, and analyse performance with ease.
With this software, you can customise dashboards and reports to gain insight into sales performance, customer behaviour, and team productivity. Collaborate on projects and manage customer accounts all in one place.
Read our analysis about SugarCRM Learn more To SugarCRM product page
Pricing on request
Manage your customer relationships with ease using this cloud-based software. Track interactions, set reminders, and get real-time notifications.
With this CRM software, you can easily organise your contacts, view communication history, and collaborate with your team. It also offers customisable fields and integrations with popular tools.
Read our analysis about Capsule CRM Learn more To Capsule CRM product page
Pricing on request
Streamline customer interactions and optimize sales with our CRM software. Track leads, automate tasks, and gain valuable insights into your business.
Our CRM software allows you to manage customer data, track sales opportunities, and view reports to make informed decisions. With automation features, you can save time and focus on closing deals. Personalize your interactions with customers and increase customer satisfaction.
Read our analysis about Oplead CRM Learn more To Oplead CRM product page
Paid version from €40.00 /month
Streamline customer interactions and boost sales with this powerful CRM software.
Easily manage leads, track customer interactions, and automate workflows with customisable dashboards and reporting. Access real-time data and insights to make informed decisions and improve customer satisfaction.
Read our analysis about Eudonet CRM Learn more To Eudonet CRM product page
Paid version from €30.00 /month
Manage customer interactions, sales and marketing with ease using this CRM software.
Keep track of customer details and communication history, automate sales processes, and create targeted marketing campaigns with this user-friendly CRM. Increase productivity and revenue with Act!.
Read our analysis about Act! Learn more To Act! product page
Pricing on request
Improve sales productivity and customer satisfaction with our advanced CRM software. Analyse customer data, streamline sales processes and enhance cooperation using our user-friendly platform.
With our CRM software, you can automate repetitive tasks, manage leads and opportunities, and access real-time customer insights. Our intuitive interface enables you to work smarter, not harder, and drive revenue growth. Plus, our robust reporting capabilities give you the visibility you need to make data-driven decisions.
Read our analysis about Oracle Sales Learn more To Oracle Sales product page
Pricing on request
Boost your sales with a powerful CRM software that streamlines your sales process, tracks leads, and manages customer interactions.
ProspectSoft CRM Software offers a comprehensive suite of tools that help you manage your customer data, automate repetitive tasks, and gain insights into your sales pipeline. With features like lead scoring, email marketing, and mobile access, you can stay on top of your sales game and close deals faster.
Read our analysis about ProspectSoft CRM Software Learn more To ProspectSoft CRM Software product page
Pricing on request
Boost your sales and manage customer relations with ease.
Streamline your sales process and improve customer satisfaction with Salesmate's intuitive interface, automated workflows, and robust analytics. Keep track of leads, deals, and customer interactions in one place, and collaborate with your team seamlessly. Say goodbye to manual data entry and hello to more time for selling.
Read our analysis about Salesmate Learn more To Salesmate product page
Paid version from €25.00 /month
Efficiently manage customer interactions with this CRM software. Organize leads, track sales, and analyze performance.
With Cirrus Shield, you can easily customize your sales pipeline, automate tasks, and access real-time reports. Its user-friendly interface and cloud-based platform make it easy to use from anywhere.
Read our analysis about Cirrus Shield Learn more To Cirrus Shield product page
Pricing on request
Streamline your customer management with powerful, cloud-based CRM software. Automate your sales, marketing and customer support processes with ease.
Efficiently manage your customer interactions with Odoo CRM. Customizable dashboards, automated lead generation, and easy-to-use tools make managing your customer relationships a breeze. Get real-time insights into your sales pipeline and optimize your team's performance.
Read our analysis about Odoo CRM Learn more To Odoo CRM product page
Paid version from €59.00 /month
Boost your customer relationships with advanced tools and automation. Streamline communication, track interactions, and manage sales pipelines with ease.
Sidely's powerful CRM software helps businesses of all sizes to build and maintain strong relationships with customers. From lead management to sales forecasting, Sidely offers a comprehensive suite of tools to help you stay organised and efficient.
Read our analysis about Sidely Learn more To Sidely product page
Paid version from €9.00 /month
Manage customer interactions and data efficiently with this CRM software. Streamline sales and marketing processes, track customer behaviour and generate reports.
With this software, you can automate sales workflows, monitor customer engagement and provide personalised experiences. It also offers integrations with other tools to enhance your customer management capabilities.
Read our analysis about Prediwell Learn more To Prediwell product page
Paid version from €47.00 /month
Streamline your customer interactions and increase sales with our CRM software. Manage leads, track deals and automate workflows.
CRM Engine provides a centralised platform for managing customer data, interactions and sales pipelines. Its intuitive interface allows users to easily track leads, manage deals and automate repetitive tasks. With detailed reports and insights, you can make informed decisions to drive business growth.
Read our analysis about CRM Engine Learn more To CRM Engine product page
Paid version from US$39.00 /month
Streamline your customer management with this powerful software. Automate tasks, manage leads, and track progress all in one place.
Say goodbye to manual data entry and hello to efficiency. With automated workflows, you can easily manage and nurture leads, track customer interactions, and monitor progress towards your goals. Plus, with custom reporting and analytics, you can gain valuable insights to improve your customer relationships.
Read our analysis about BenchmarkONE Learn more To BenchmarkONE product page
Paid version from €40.00 /month
Streamline customer interactions with our CRM software. Automate tasks, manage leads, and track sales all in one place.
Keep track of customer interactions with ease. Our software allows you to manage your sales pipeline, automate tasks, and access customer information from anywhere. Increase productivity and streamline your workflow with our CRM solution.
Read our analysis about divalto weavy Learn more To divalto weavy product page
Pricing on request
Boost sales and improve customer experience with powerful CRM software. Automate tasks, manage leads and track progress, all in one place.
With this CRM software, you can streamline your sales process and focus on building relationships with customers. Use automation to save time and manage tasks, while tracking progress and analysing data to make informed decisions. Stay on top of leads and create a seamless customer experience.
Read our analysis about Keap Learn more To Keap product page
Paid version from €57.00 /month
Manage contacts, donations, events and reports with our CRM software, designed for charities of all sizes.
Charitylog's user-friendly interface allows for easy data input and retrieval. Customisable reports and dashboards provide insights into donor behaviour and campaign performance. With automated workflows, you can streamline your fundraising efforts and focus on what matters most - making a difference in the lives of those you serve.
Read our analysis about Charitylog Learn more To Charitylog product page
Streamline your customer interactions with a top-rated CRM software. Track sales, automate tasks, and access customer data all in one place.
With this software, you can segment your audience, send targeted marketing campaigns, and manage customer support tickets. Enjoy real-time collaboration and data analysis to improve your business performance.
Read our analysis about Djaboo Learn more To Djaboo product page
Paid version from €20.00 /month
Streamline your customer interactions with powerful software that manages leads, sales, and service requests.
With our CRM software, you can easily track customer interactions, automate workflows, and get real-time insights to better serve your customers. Plus, our user-friendly interface makes it easy to customize and scale to your business needs.
Read our analysis about Nelis CRM Learn more To Nelis CRM product page
Paid version from €25.00 /month
Efficiently manage customer relationships with this CRM software. Streamline sales, marketing, and customer service with ease.
With INES CRM by Efficy, your team can track leads, manage deals, and automate workflows. Benefit from advanced reporting and analysis tools to gain valuable insights and improve decision-making.
Read our analysis about INES CRM by Efficy Learn more To INES CRM by Efficy product page
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34Customer relationship management software: purchase guide
What is CRM Software?
Definition
Customer Relationship Management or CRM software is an IT tool that is used by marketing and sales departments to centralise customer and prospect information to maximise business revenue. With CRM software, you can manage:
Acquisition: Identification of potential buyers (leads) imported into the CRM system
- Prospecting: Transformation of leads into business opportunities, the study of the needs of prospects and customers, soliciting prospects, analysis of information collected.
- Automation of Sales: Automation of your salesforce with the piloting tools, to be used in the prospecting procedures.
- Marketing Automation: Email marketing, e-mailing, newsletters, reminders, orientation, lead scoring
- Administration: Management of quotations, contracts, invoices, purchase orders, management of sales representatives and commissions on sales
- Retention: Customer support, customer service management, online information on technical support, setting up a call center.
By gaining insights on customer behavior and purchasing patterns, you will be able to offer customers with a relevant solution that addresses their needs. The relevance of marketing and sales actions makes it possible to direct efforts where it is really necessary and thus to maximise conversion rates (conversion from prospect to customer) as well as retention rates (customer renewal).
6 Reasons to Use CRM Software?
Here are 6 reasons why you need CRM software:
- You can use it to be more efficient than competitors and therefore gain market share.
- It can be used to understand your audience and address them in a relevant way
- By centralising customer knowledge, you will be able to implement powerful marketing actions (email marketing, SMS for example)
- Data centralization opens the door to collaborative techniques (sharing information between employees) and to improving personal organisation (note-taking, synchronisation with the agenda)
- New regulations in terms of personal data management (GDPR) make it mandatory to process customer data centrally with the ability to transmit this data immediately to the person concerned or to destroy it at his request.
- Online CRM is the most connected tool on the market, opening up infinite possibilities: customer segmentation, marketing campaigns, automatic invoicing, business intelligence and sales data analysis, company management, etc.
What are the Main Features of CRM software?
The Basic Features of CRM systems
The main features of CRM software include:
- Lead management and opportunities for salespeople (telemarketing)
- Key Account Management (centralisation of prospects and customer data)
- Event Tracking: outgoing emails, incoming calls, information, adding documents, signing a contract, etc.
- Appointment and calendar management
- Management of multichannel marketing campaigns (email marketing, SMS marketing, newsletter, voice messages)
- Dashboards, Analytics and Reporting
CRM software is the most diverse type of customer management software, which explains the hyper choice in this market. CRM software range from advanced contact managers (xRM) to commercial ERPs (such as Everwin or Divalto).
Advanced Features
The following advanced CRM features and services are becoming more and more present in CRM software:
- Support and customer service
- Commercial management and sales management (quote, order form, invoicing)
- Delivery and collection of documents
- Embedded and synchronised messaging with the main messaging system
- Tracking of conversions according to the origins and drivers of leads
- Connection with Customer Data Platforms (CDP) to centralise unstructured data with qualified CRM data
CRM applications will be supported in the next 5 years by BigData, Business Intelligence and the exploitation of public data on the Internet:
- Automatic proposal of products to segments of populations via marketing actions combining marketing automation and emailing.
- Correlation detection
- Listening to social networks (Social CRM as Easiware)
- Automatic enrichment of contact cards
- Anticipating seasonal factors
CRM: Trends and Future Developments
The CRM market is made up of 50% SaaS CRM offers (CRM in the cloud, unlike on-premise CRM).
Finally, the 10 largest CRM software publishers account for 60% of the market. The remaining 40% is made up of about a hundred solutions such as E-deal, Zoho, Efficy, Infocob. Among the market giants are Salesforce, SAP, Oracle, Microsoft Dynamics CRM, IBM, NetSuite and Sage CRM.
Moreover, most solutions offer free trials or demos to test the functionalities of CRM Marketing software.
With our guides on customer relationship management (CRM), discover how to automate sales and marketing actions to support business development and customer relationship quality (improving customer experience, customer journey, loyalty and customer satisfaction).
How to Choose a CRM Software?
Choosing the ideal CRM software can be complex because it depends on the current context of a company, but also on its evolution. Moreover, it impacts many departments such as Management, Marketing, Sales, Communication, Support, etc. It is therefore essential to make a list of required features with all stakeholders in the CRM project before selecting a CRM tool.
Then, it is important to study the necessary functional scope: prospecting, marketing campaign management, customer support. There are hundreds of CRM software on the market that do either everything or part of the customer relationship.
Finally, price plays a key role in selecting the ideal CRM software for a company. You can now find CRM software with monthly subscriptions per user. This usually costs around 30 €/month/user which, multiplied by the number of employees concerned, can represent a very significant cost.
The Most Popular CRM Software
These include: Sellsy, Eudonet, Ines CRM, Salezeo, GRC Contact, Microsoft Dynamics CRM, MyFeelBack, Koban, Nelis, Salesforce CRM : Sales Cloud, Teamleader, EGGcrm, TigerPro CRM, Magic Business, Incwo, Pipedrive, Smartplace, Vtiger CRM, Zoho CRM, Sage CRM, Everwin CXM, Simple CRM, You don't need a crm, E-Deal CRM
Customer relationship management softwares: Q&A
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
