
Act!
CRM & Marketing Automation Built for Small Business Success
Purpose-built for small businesses, Act! combines proven CRM with powerful Marketing Automation, providing you with the ultimate toolset to drive business growth.
The perfect fit for your small business, Act! can be tailored to meet your unique business and industry needs.
The proven and trusted choice, Act! is a recognised leader with millions of users worldwide.
Rich customer management
Keep rich contact details, emails, documents, notes, history, activities, and more in one easy to find place—the Act! contact record—for a complete view of your customer relationships.
Unlock the full potential of Act! with Custom Tables in Act! Premium Plus! Manage detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects with ease.
Custom Tables & Industry Templates
Unlock the full potential of Act! using Custom Tables and Industry Templates in the new Act! Premium Plus. Custom Tables Manager provides maximum adaptability so you can bring complex data sets, unique business processes, and specialised industry practices together in Act! to manage your business. But unlike spreadsheets, you can associate individual table entries to Act! contacts, companies, groups, and opportunities for easy reference. Plus, you get the benefits of CRM to action on the data—create activities and to-dos, send follow-up emails, engage in informed sales conversations, and more.
Powerful Marketing Automation
Optimise all the ways you communicate with prospects and customers with Act! Marketing Automation to maximise engagement and drive business growth. Engage prospects and customers with response-driven nurture marketing campaigns—all sent to targeted lists in Act! automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution. (Additional subscription required.)
Dynamic sales pipeline management
Manage opportunities using a simple, out-of-the-box sales process or one you configure to fit your business. Track products or services, status, days open, probability of close, documents, and more with every sales opportunity. See a complete, visual representation of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts. In-context KPIs help you understand the health of your pipeline at-a-glance.
Actionable business insights
See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making. Dig deeper with one of 50+ preconfigured reports or create custom reports with the report designer. Export reports to Microsoft Excel, PDF, and email for further analysis or sharing with your team.
Act! Companion
Stay connected to key Act! details from wherever you are with Act! Companion, a native mobile app designed for iPhone, iPad, and Android — a valuable active subscriber benefit!
Act! Connect
Connect with hundreds of popular apps that extend the power and reach of Act! — a valuable active subscriber benefit! Get started with a few simple steps, then watch as Act! Connect automatically moves info between Act! and the apps of your choice.
Advantages of Act!
- Adaptable
- Reliable
- Business insights
- Certifications:GDPR, ISO 27001
Prices and features of Act!
Customer reviews about Act! (0)
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Our test on Act!
Act! is a powerful and proven CRM, purposefully built for small businesses. Along with its proven CRM, it also comes with impressive Marketing Automation, giving your business the ultimate tool set to drive growth.
Act! is recognised and trusted by millions of users around the world.
Act! is specifically designed for small businesses, and be tailored to meet unique business and industry needs.
Act! is an extremely powerful CRM and Marketing Automation that includes a wide variety of features, those being:
Rich Customer Management
Store everything from contact details, emails, documents, notes, history, activities, and more in one easy-to-find place. What's more, you can detail specific data, including insurance policies, service contracts, mortgages, or projects with Custom Tables on Act! Premium Plus.
Custom Tables & Industry Templates
With Act! Premium Plus and Custom Tables you can bring together complex data sets, unique business processes, and specialised industry practices to manage your business. But these Custom Tables shouldn't be confused with spreadsheets, with Custom Tables you can associate individual entries to contacts, companies, groups, and opportunities. Plus, you can create activities and to-dos, send follow-up emails, engage in informed sales conversations, and more.
Powerful Marketing Automation
With Act!'s marketing automation, you can optimise the way you speak with prospects and customers, and maximise engagement and drive business growth. You can even send response-driven nurture marketing campaigns to targeted lists, all the while automatically using criteria and triggers that you define. Act!'s marketing automation can even turn response metrics into sales actions, by alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution.
Dynamic Sales Pipeline Management
Manage opportunities using a simple, out-of-the-box sales process or one you configure to fit your business. Track products or services, status, days open, probability of close, documents, and more with every sales opportunity. See a complete, visual representation of your sales pipeline to project revenue, adjust your strategy, and quickly focus your efforts. In-context KPIs help you understand the health of your pipeline at-a-glance.
Actionable business insights
See dynamic, visual snapshots of real-time metrics with interactive, graphical Act! Insight dashboards covering individual, team, and business performance. Monitor sales, marketing, and business health KPIs for smarter decision-making. Dig deeper with one of 50+ preconfigured reports or create custom reports with the report designer. Export reports to Microsoft Excel, PDF, and email for further analysis or sharing with your team.
Act! Companion
Stay connected to key Act! details from wherever you are with Act! Companion, a native mobile app designed for iPhone, iPad, and Android — a valuable active subscriber benefit!
Act! Connect
Connect with hundreds of popular apps that extend the power and reach of Act! — a valuable active subscriber benefit! Get started with a few simple steps, then watch as Act! Connect automatically moves info between Act! and the apps of your choice.
Reviews
Act! is among the most liked CRMs out there, with an average user rating of around 4.5/5, it's easily one of the most popular CRMs among its users. Users really like the rich variety of features Act! has to offer, and the overall ease-of-use of the entire interface. However, some users have complained of some features missing out of the box.

Our opinion on Act!
Act! is a very capable and intuitive CRM that would be perfect for any small business looking for one. With millions of users, you can definitely trust Act!.