Software
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27 June 2022
Zoho CRM: in summary
Zoho CRM is one of the leading CRM solutions for SMEs and very small businesses, with over 250,000 users worldwide.
The software is a powerful and user-friendly solution for businesses looking to streamline their customer relationships, sales processes, and overall growth. With a range of features including sales automation, marketing automation, customer support, and analytics, Zoho CRM helps you manage your interactions with customers, increase sales productivity, and drive growth.
Whether you're a small business just starting out or a medium-sized enterprise looking to optimise your processes, Zoho CRM offers the versatility and scalability you need to succeed. Zoho CRM is the ideal choice for businesses looking to take their customer relations to the next level.
Its benefits
Appvizer's opinion
Zoho CRM is a comprehensive, user-friendly software that provides us with optimised lead tracking. The features for managing prospects are well designed for salespeople to make their job easier.
The user interface is intuitive and easy to navigate, which has saved us so much time in terms of training and onboarding new team members. The lead tracking and management features are second to none, and have helped us close more deals than ever before.
The ability to customise the platform to meet our specific business needs is a huge plus, and the many filtering options available make it incredibly easy to sort and prioritise our customer interactions. The level of customer support provided by Zoho is also top-notch, and we have never had a problem that couldn't be resolved quickly and efficiently.
Zoho CRM: its rates
Zoho CRM offers five different packages:
- Free Edition: includes basic lead and contact management, sales pipeline management, and reporting capabilities
- Standard Edition: includes advanced lead management, sales automation, and reporting capabilities
- Professional Edition: includes advanced marketing automation, lead nurturing, and customizations capabilities
- Enterprise Edition: includes additional advanced analytics, integrations, and customization capabilities
- Ultimate Edition: includes advanced business intelligence integrated with Zoho Analytics, advanced feature limits and more.
All editions give access to free trial.
GRATUIT Free | STANDARD €14.00 /month /user | PROFESSIONNEL €23.00 /month /user | ENTREPRISE €40.00 /month /user | ULTIME €52.00 /month /user |
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Clients alternatives to Zoho CRM
Zoho CRM: the complete test
Zoho is a complete CRM software and has distinct and very useful features. Here is a list of them: Sales Force Automation, Canvas Design Studio, Process Management Journey Orchestration, Analytics, Performance Management, Predictive Sales, Customization, Marketing Automation, Mobile apps and Security
Let’s focus on 3 features for you to see how Zoho CRM can help you on a daily basis.
Lead Management
Zoho CRM’s lead management feature allows you to efficiently capture, store, and manage leads. You can track the source of your leads, and categorise them based on demographics, behaviour, and other key criteria. The platform also provides lead scoring capabilities, which allow you to prioritise leads based on their likelihood of becoming a customer. The lead nurturing tools help you build relationships with leads over time, and keep them engaged with your business until they are ready to make a purchase.
Marketing Automation:
The marketing automation feature in Zoho CRM allows you to create and manage automated marketing campaigns. You can use pre-built templates or create custom campaigns from scratch. The platform supports a range of marketing channels, including email, social media, and SMS. With Zoho CRM's marketing automation, you can track the success of your campaigns in real-time and adjust your strategy as needed to optimise results. The platform also provides advanced analytics and reporting capabilities, which allow you to understand the impact of your marketing efforts on lead generation and customer engagement.
Artificial Intelligence (ZIA):
ZIA is Zoho CRM's proprietary Artificial Intelligence technology. It provides personalised insights and recommendations to sales teams, automating routine tasks, and enabling salespeople to work more efficiently. With ZIA, sales teams can access real-time customer information and insights, such as lead scores and purchase history, to make informed decisions. ZIA also provides next-best-action recommendations, which help sales teams prioritise their activities and close more deals. Additionally, ZIA helps sales teams personalise their interactions with customers, providing a better overall customer experience.
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