Commercial CRM: our top 13 online software packages
In sales management, acquiring a new customer is around 5 times more expensive than investing in retaining existing customers... and this is the principle on which sales CRM is based. 🤔
With a CRM integrated into your sales processes, like the ones we propose in this comparison, you ensure that you centralise your customer data and sales monitoring information, you steer your sales actions more effectively and you improve your customer knowledge.
Find out how to manage your CRM project and which online sales management software to choose. 👇
The 13 best CRM software packages
Free, open source, online, in the Cloud, in SaaS mode... Your objective is, above all, to have a CRM that's quick and easy to get to grips with, without having to resort to an overqualified integrator or long and tedious CRM training.
Among the most widely used CRMs on the market, here is a small selection of the best management solutions, listed in alphabetical order.
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Axonaut
Axonaut is a CRM backed up by a modular ERP, so you can manage your entire business using the same software.
Don't your sales reps like using a CRM? Axonaut will change their minds: this CRM helps them by automating the production of quotes and invoices, and reminders. Your sales force will love getting straight to the point when it comes to prospecting, customer follow-up and purchasing cycle management.
👍 Benefits
- Easy integration with billing tools.
- Intuitive user interface.
- Simplified prospect and customer tracking.
- Automates repetitive tasks.
- Responsive customer support.
❌ Disadvantages
- Limited reporting functions.
- Lack of advanced personalisation.
Axonaut
EFFICY CRM
EFFICY CRM is the French benchmark for Cloud CRM, with no fewer than 7 modules for managing all aspects of customer relations: from simple contact management to ERP and marketing automation.
👍 Advantages
- Flexibility and adaptability to specific needs.
- User-friendly interface.
- Centralised management of contacts and opportunities.
- Automated sales processes.
- Good integration with other software tools.
❌ Disadvantages
- Technical support perfectible.
- Limited reporting functionalities.
Maxo by efficy
Microsoft Dynamics 365
Microsoft Dynamics 365 is a solution combining CRM and ERP (Enterprise Resource Planning) in the Cloud. Microsoft Dynamics CRM offers almost 200 innovative applications.
👍 Benefits
- Native integration with Microsoft products.
- Highly flexible and scalable.
- Advanced reporting and analysis capabilities.
- Sales and marketing automation.
- Modern, intuitive user interface.
❌ Disadvantages
- Relatively high cost.
- Complex initial configuration.
Microsoft Dynamics 365
noCRM.io
noCRM.io is a sales prospecting management application for VSEs and SMEs. It offers a range of functions for centralised, high-performance lead management:
- contact management
- import of prospecting files
- integration with your email system, etc.
👍 Advantages
- Easy to use.
- Focus on sales and prospecting.
- Clear, uncluttered interface.
- Integration with third-party tools.
- Good value for money.
❌ Disadvantages
- Limited functionality compared to more comprehensive CRMs.
- Lack of customisation options.
noCRM
Oryanoo CRM
Oryanoo CRM is a 100% French solution that offers all the tools you need to manage your customer relations:
- centralisation of exchanges,
- shared calendars
- mailing,
- invoicing,
- customer support
- stock management, etc.
👍 Benefits
- Complete cloud solution.
- Easy to learn.
- Effective collaboration tools.
- Real-time tracking of customer interactions.
- Business process automation.
❌ Drawbacks
- User interface a little dated.
- Limited customisation options.
Oryanoo CRM
Pipedrive
Pipedrive is a sales CRM focused on the performance of sales teams. Designed to offer an intuitive interface and a clear visual pipeline, it enables sales opportunities to be tracked fluidly and efficiently.
With more than 100,000 companies using Pipedrive worldwide, it is particularly suited to small and medium-sized businesses that want to structure their sales process without unnecessary complexity.
👍 Benefits
- An intuitive interface + a visual pipeline = rapid take-up and adoption by sales teams!
- Beyond task automation, an AI assistant for every sales rep
- A high-performance mobile application (caller ID, automatic call recording, etc.)
- Over 300 integrations (Google Workspace, Microsoft Office, Slack, Trello, etc.)
- Good value for money: from €14/month/user,
❌ Drawbacks
- Limited marketing functionalities.
- Reporting too basic for complex processes.
- No free version.
- Restricted customisation.
Pipedrive
Salesforce
This commercial CRM capitalises on the latest technologies in Cloud, Big Data, mobility and social networks. Salesforce Sales Cloud enables you to effectively manage the entire customer relationship cycle.
👍 Benefits
- Very rich in functionality.
- Excellent scalability.
- Large community and support.
- Powerful reporting and analysis tools.
- Wide choice of applications and extensions.
❌ Disadvantages
- Significant learning curve.
- High cost for small businesses.
Salesforce Sales Cloud
Sellsy
Sellsy is a comprehensive online sales management tool that enables you to effectively manage your entire sales cycle:
- marketing
- prospecting
- invoicing
- customer follow-up, etc.
👍 Benefits
- Intuitive user interface.
- Efficient sales and customer tracking.
- Integration with invoicing tools.
- Automation of administrative tasks.
- High-quality customer support.
❌ Disadvantages
- Basic reporting functionalities.
- Lack of certain advanced features.
Sellsy
SugarCRM
SugarCRM is an open source CRM developed by the American company of the same name. It is a powerful customer relationship management software package that is equally well suited to SMEs and VSEs as it is to large groups.
👍 Advantages
- High degree of flexibility and customisation.
- User-friendly interface.
- Detailed reporting tools.
- Automation of marketing processes.
- Integration with numerous third-party tools.
❌ Disadvantages
- Steep learning curve.
- High cost of licences.
SugarCRM
Verticalls
Verticalls is the first Microsoft Teams application to analyse your customer meetings in real time and the only one to offer a written transcript of your sales meetings .
By synchronising your sales CRM, all your customer data is optimally stored in the platform so that your sales reps can use it even during meetings!
👍 Advantages
- Integrated videoconferencing tools.
- Customer interaction tracking.
- Modern user interface.
- Automation of sales processes.
- Integration with collaboration tools.
❌ Disadvantages
- Limited functionality compared to the major CRMs.
- Lack of advanced customisation.
Verticalls
YellowBox CRM
YellowBox CRM is 100% French CRM software that stands out for its high degree of customisation. Turnkey and complete, it offers all the essential functions you'd expect from a CRM, and lets you configure your tool simply and intuitively, activating modules according to your needs.
👍 Advantages
- Intuitive interface.
- Efficient customer tracking tools.
- Automated sales processes.
- Easy integration with other tools.
- Good value for money.
❌ Disadvantages
- Limited reporting functions.
- Lack of advanced functionality.
YellowBox CRM
Youday CRM
Youday CRM is simple, effective and highly scalable sales management software. Its excellent level of customisation offers a great deal of flexibility, making it easy to upgrade your CRM to a complete sales management software package.
👍 Advantages
- Simple to use.
- Clear, modern interface.
- Automates repetitive tasks.
- Real-time tracking of customer interactions.
- Integration with third-party tools.
❌ Disadvantages
- Limited functionality for large companies.
- Limited customisation options.
Youday CRM
Webmecanik Pipeline - CRM
Webmecanik Pipeline - CRM is a 100% French and free tool, whose strength is the optimised management of your sales pipeline, to track all your opportunities efficiently. You can organise your schedule clearly, work together simply and intuitively, and benefit from a free CRM with no time limit!
👍 Benefits
- Modern, intuitive user interface.
- Tools for tracking prospects and customers.
- Automated marketing campaigns.
- Integration with project management tools.
- Good value for money.
❌ Drawbacks
- Basic reporting functionalities.
- Lacks certain advanced functionalities.
Webmecanik Pipeline - CRM
How do you choose your sales CRM? Comparison table and our advice
Choosing the right sales CRM is a strategic step in structuring your prospecting, improving your customer follow-up and boosting your sales. To help you compare solutions, here's a summary table of the main tools presented in this article, followed by practical advice on making the right choice for your needs. ✅
| Software name | Who is it for? | Main benefit | Entry fee |
|---|---|---|---|
| Axonaut | VSEs/SMEs, managers | All-in-one solution (CRM, invoicing, HR) | 69.99/month (1 user included) |
| EFFICY CRM | SMEs, large companies | Modular, customisable CRM | From €25/user/month for Tribe by Efficy |
| Microsoft Dynamics 365 | SMEs, large enterprises | Native integration with the Microsoft ecosystem | On request |
| noCRM.io | Self-employed, VSEs, sales teams | Focus on prospecting and lead management | From €22/user/month |
| Oryanoo CRM | SMEs, industrial companies | Complete French CRM with sales management | 30 €/user/month |
| Pipedrive | SMEs, sales teams | Intuitive interface with visual pipeline | From €14/user/month |
| Salesforce | SMEs, large enterprises | Market-leading CRM with rich ecosystem | From €25/user/month |
| Sellsy | SMEs, start-ups | French CRM with billing and marketing | 29/user/month |
| SugarCRM | SMEs, international companies | Modular CRM with AI and automation | 59/user/month (min. 10 users) |
| Verticalls | SMEs, sales teams | CRM with videoconferencing integration | Price on request |
| Webmecanik Pipeline | SMES | Free CRM with essential features | Free plan, then from €20/month/user |
| YellowBox CRM | SME | French CRM with advanced reporting | Price on request |
| Youday CRM | SMEs, growing businesses | Customisable no-code CRM | From €15/user/month |
👉 O ur advice on choosing the right sales CRM :
- Identify your specific needs: prospecting, sales management, reporting, integrations, etc. Not all companies have the same needs, and not all software has the same strengths! So start with your needs and find a tool that ticks as many boxes as possible in your specifications.
- Next, consider the size of your business. Some solutions are better suited to very small businesses, others to large organisations. The features available and the ease of use of the tool will depend on this.
- Assess the ease of use: an intuitive interface encourages your teams to adopt it. And nobody wants to buy software that won't be used!
- Check available integrations: make sure the CRM can connect to your existing tools (email, ERP, etc.).
- Analyse the quality/price ratio: compare the features offered against the cost.
- And finally, test before you commit! Take advantage of the free trial versions to evaluate the CRM in real-life conditions.
FAQ - Frequently asked questions
What is a commercial CRM?
CRM, also known as Customer Relationship Management, stands for Gestion de la Relation Client, sometimes abbreviated to GRC. Among business management tools, a CRM solution is above all an analytical and decision-making tool.
With a CRM, your sales team can better understand, anticipate and manage the needs and expectations of current and potential customers. The aim? Amplify your sales force and increase the ROI of your marketing and emailing campaigns. 🎯
What is the role of a CRM?
In the management of companies, SMEs and VSEs, commercial CRM essentially addresses three issues:
- #1. Improving performance and reducing costs: optimising sales management expenditure through better targeting and automation of all sales activity.
- #2. Multi-channel integration: centralising customer data across all contact management media: customer service, points of sale, sales representatives, catalogues, telemarketing, direct mail, social networks, etc.
- #3. Optimising customer loyalty and satisfaction : increasing the level of customer management and building genuine customer relationship management based on personalised product and service offers.
How can CRM be used in companies?
There are many examples of how sales and customer relationship management software can be used, but the main applications are 3 as follows:
- #1. Teleprospecting : using sales prospecting software, you can plan all the calls to be made, record each call (with the agreement of your contact), and quickly find out the results of your campaign in terms of sales opportunities, turnover, etc.
- #2. Sales follow-up : even the most recent member of your sales team can quickly find out about a customer's history. At a glance in the company's online CRM or SaaS CRM, they can propose solutions tailored to each customer!
- #3. Sales management: sales management software provides real-time information on the status of accounts per project, and the status of quotes, invoices and payments.
What are the essentials for choosing the right CRM software?
What are the essential features of a CRM? Intuitive, a good marketing CRM software package must meet the specific needs of your business.
- #1. A CRM must centralise and share all customer data.
- #2. A CRM structures information and sales processes for better customer management.
- #3. A CRM keeps track of the history and reporting of your customer relations.
#4. A CRM must optimise your sales actions with greater responsiveness and opportunity.
- #5. A CRM should save you time by automating recurring tasks.
- #6. Finally, a CRM increases your sales force on your priority targets of customers and prospects.
What are the advantages of a sales CRM?
A sales CRM enables you to centralise all your customer and prospect information within a single interface. This makes it easier to monitor interactions, improves the responsiveness of your teams and enhances the personalisation of exchanges.
The result: a better conversion rate, increased customer loyalty and a clearer view of the sales pipeline. The software also automates repetitive tasks (reminders, e-mails, reporting), saving sales staff precious time!
Is a sales CRM suitable for small businesses or self-employed entrepreneurs?
Yes, many sales CRMs are designed to meet the needs of small businesses. They offer simple interfaces, affordable prices and essential functions for centralising contacts, tracking opportunities and automating certain prospecting tasks. This enables the self-employed and small businesses to gain in professionalism and efficiency without unnecessary complexity.
What is the difference between a marketing CRM and a sales CRM?
Sales CRM focuses on tracking sales opportunities, managing the pipeline and guiding prospects through to signature. Marketing CRM, on the other hand, is used upstream to generate and qualify leads via campaigns (emailing, forms, social networks, etc.). Some tools integrate the two components into a single solution, but the main objectives and functions differ.
Which sales CRM for which sales force?
Choosing the right sales CRM is an important step in optimising your sales force. Focus on your real needs and the features that are essential for managing your day-to-day sales activity. These vary greatly from one sector to another, and according to the size of your customer portfolio.
Choose a CRM tool that is simple, multi-channel, versatile and capable of helping you in practical terms with a real analytical and decision-making perspective. Your key words? Customer loyalty, customer relations and customer satisfaction !
⚒️ Want more choice? Discover more CRM software