15 alternatives to SugarCRM that will transform your customer relations
Choosing CRM software is never a trivial matter. While SugarCRM has long seduced businesses with its flexibility, many CRM managers, entrepreneurs and IT managers are now looking for a more modern, intuitive SugarCRM alternative tailored to their needs.
Why is this? Because between customer relationship management, marketing automation, lead tracking and sales tools, the competition is now offering simpler, more comprehensive solutions, sometimes at a better price.
In this article, we have selected the 15 best alternatives to SugarCRM. You'll find established CRMs like HubSpot, Dynamics 365 Sales and ClickUp, as well as lighter solutions like Simple CRM and noCRM. Our aim: to help you identify the platform that matches your sales team, your processes and your growth strategy.
What is SugarCRM?
SugarCRM is CRM (Customer Relationship Management) software designed to help companies manage their entire customer relationship. Its role is to centralise data, track prospects, optimise sales processes and strengthen collaboration between sales teams.
The platform relies on customisation and task automation to improve day-to-day use by users. It offers modules for :
- for marketing
- customer service
- and sales relationship management,
with a variety of integrations to connect the different tools already in place in the company.
💸 In terms of pricing, SugarCRM is positioned in the professional range, with a model in euros per month per user starting at €59. Its interface and flexibility are appealing, but many decision-makers are now looking for a simpler, more comprehensive SugarCRM alternative that is better suited to their specific needs.
SugarCRM
Why consider an alternative to SugarCRM?
While SugarCRM remains a solid solution, it is not always suitable for all businesses. There are a number of reasons why CRM and IT managers, as well as entrepreneurs, should consider SugarCRM as an alternative:
- Firstly, the price: there are competing solutions that offer comparable or even more comprehensive functionality at a lower cost;
- secondly, the interface and usability: although it can be customised, Sugar can seem complex for teams looking for a simple, intuitive tool that is quick to learn;
- automation and integration: alternatives such as HubSpot CRM, monday CRM or ClickUp offer a more fluid platform and better integration with existing applications.
- lastly, flexibility: many companies want software that can adapt to their business processes and customisation needs, without overburdening their sales teams, and competitors to SugarCRM do this better and at a lower cost.
Comparison table of the 15 best SugarCRM alternatives
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Our top 15 alternatives to SugarCRM
Agile CRM
Agile CRM is aimed at small businesses that want a CRM that's quick and easy to set up, without the complexity of solutions like SugarCRM. It brings together sales management, marketing and support in a single tool, whereas many alternatives require several separate pieces of software.
🛠️ Key features include
- lead tracking and sales pipeline management,
- automation of multi-channel marketing campaigns (email, SMS, social networks),
- customer service management with integrated ticketing
- call recording and tracking
- detailed reports for analysing sales and marketing effectiveness.
The real strength of Agile CRM is that it offers a complete CRM solution at a very competitive price, making it ideal for SMEs and start-ups with limited budgets. It centralises all customer data and aligns marketing, sales and support in a single environment, making it a pragmatic and affordable alternative to SugarCRM.
Agile CRM
ClickUp
Unlike SugarCRM, which was designed from the outset as a pure CRM, ClickUp is first and foremost a project management tool that has integrated CRM functionalities. Its advantage: to offer a single platform where teams can manage their sales, track their projects and collaborate without having to juggle between several applications.
🛠️ In terms of functionalities, ClickUp offers :
- the creation of personalised sales pipelines
- tracking of leads and opportunities directly within the tool,
- automation of tasks to save time,
- analytical dashboards to monitor sales performance,
- collaborative workspaces linking sales, marketing and support.
ClickUp's major advantage is its versatility. It not only replaces SugarCRM for lead management, but also centralises project management and internal communication. It's an ideal alternative for start-ups and SMEs who want to simplify their tool stack and work in a single environment.
ClickUp
Creatio
For companies that want to do more than simply manage contacts, Creatio brings a dimension of flexibility and agility that SugarCRM sometimes struggles to offer. Its distinctive feature is a low-code environment that enables business processes to be created and modified without the need for developers.
🛠️ With Creatio, companies can count on :
- centralised management of leads, contacts and opportunities
- a visual editor for designing customised workflows,
- automated marketing campaigns and sales follow-up,
- advanced reporting and detailed sales forecasts,
- advanced integration with third-party tools (ERP, marketing, collaboration).
Creatio's real value lies in its ability to grow with the company. It's an ideal alternative to SugarCRM for SMEs and large organisations that want to keep control of their processes while remaining responsive.
Creatio
Dynamics 365 Sales
Designed for organisations already firmly rooted in the Microsoft ecosystem, Dynamics 365 Sales goes further than a simple CRM: it transforms the way teams work together. Unlike SugarCRM, which often requires third-party integrations, this solution benefits from a native connection with Outlook, Teams, Excel or Power BI, making day-to-day work much easier.
🛠️ Dynamics 365 Sales offers a range of benefits, including
- Complete tracking of leads and opportunities, with a unified view of the customer,
- automated follow-up and repetitive tasks,
- integrated artificial intelligence to anticipate sales performance,
- interactive, personalised reports via Power BI,
- direct integration with Microsoft 365 and Azure.
Its added value is based on digital continuity: teams don't need to change their habits, they work in a familiar environment, while benefiting from powerful CRM tools. For SMEs and large companies already equipped with Microsoft, it's a natural and strategic alternative to SugarCRM.
Microsoft Dynamics 365
Dolibarr
Whereas SugarCRM is aimed more at organisations prepared to invest in a professional solution, Dolibarr is attractive because of its open source approach and low cost. It is a particularly attractive alternative for SMEs looking for a tool capable of covering both customer relationship management and certain ERP-type requirements.
🛠️ Dolibarr's main functions include :
- customer, prospect and opportunity management
- an integrated invoicing and accounting module
- project and contract tracking
- centralisation of documents and data
- a system of extensions for adding specific modules.
The added value of Dolibarr is its flexibility, combined with its price: companies can start with a €14/month subscription, then enhance their solution as they grow. It's an alternative to SugarCRM that will suit organisations looking for a pragmatic, scalable and cost-effective solution.
Dolibarr
HubSpot CRM
Unlike SugarCRM, which can take some time to set up, HubSpot CRM is easy to use and quick to adopt. It is designed for small businesses and established sales teams alike, thanks to its intuitive interface and comprehensive free version.
🛠️ HubSpot's key features include
- management of contacts, companies and opportunities
- a visual pipeline for tracking sales in real time,
- native integration with Gmail, Outlook and numerous third-party tools,
- automation of repetitive tasks such as sending emails,
- detailed reports for analysing sales performance.
The major advantage of HubSpot CRM is its all-in-one ecosystem: teams can start free of charge, then gradually activate marketing, customer service or advanced automation modules. A solid alternative for companies that want to evolve without changing tools.
HubSpot CRM
LeadSquared
LeadSquared is a CRM solution focused on lead management and marketing automation, designed for businesses that want to turn prospects into customers more quickly.
🛠️ Key features include
- automatic lead capture via forms, emails and social networks,
- detailed tracking of the prospect journey, with scoring and segmentation,
- marketing campaign automation (email, SMS, workflows),
- integration with telephony tools and advertising platforms,
- comprehensive reporting on sales and marketing performance.
LeadSquared's real strength lies in its ability to bring marketing and sales closer together: it optimises every stage of the prospect lifecycle to accelerate conversions and improve team productivity.
monday CRM
monday CRM is an extension of the popular monday.com project management tool, designed for sales teams looking for a flexible, visual platform.
🛠️ Features include
- customisable management of the sales pipeline via dynamic tables and views,
- automation of repetitive tasks (assignments, reminders, updates),
- centralisation of contacts and opportunities in a single space,
- real-time collaboration between sales reps and other teams,
- seamless integration with Outlook, Gmail, LinkedIn and over 50 applications.
What sets monday CRM apart is how easy it is to adapt: the solution adapts to every sales process, even the most atypical ones, while offering an intuitive interface that encourages teams to adopt it.
monday CRM
noCRM
noCRM is aimed at SMEs and VSEs who want an effective sales tool without the clutter of a traditional CRM. Its philosophy is clear: to help salespeople focus on opportunities rather than data entry.
🛠️ Key features include
- Rapid creation of opportunities from emails, business cards or forms,
- simple visual pipeline to track the progress of deals
- automatic reminders to follow-up with prospects at the right time,
- integration with telephony tools, emails and third-party applications,
- individual and collective performance monitoring reports.
The major advantage of noCRM is its lightness: it reduces administrative input to a strict minimum to maximise the time spent prospecting and closing, a decisive advantage for small teams.
noCRM
Odoo
Odoo is an open source software package that goes well beyond simple CRM, offering a complete suite of business management applications. However, CRM remains one of its flagship modules for structuring and managing customer relations.
🛠️ Its CRM functions include
- sales pipeline monitoring with customisable views (kanban, calendar, list),
- automated tasks and reminders for opportunities,
- native integration with invoicing, marketing and Odoo ERP,
- centralised management of contacts and interaction histories,
- real-time dashboards and sales forecasts.
The advantage of Odoo lies in its modularity: each company can start with CRM and gradually extend it to invoicing, project management or human resources, all within the same ecosystem.
Odoo
Optima-CRM
Optima-CRM is a CRM specialising in the property sector, designed for agencies and developers who want a business solution. Unlike SugarCRM, which remains generalist, Optima-CRM covers the entire real estate cycle, from prospecting to transaction.
🛠️ Features include
- centralised management of properties, clients and mandates,
- automatic matching of requests and offers
- full tracking of transactions and signatures
- synchronisation with websites and property portals,
- targeted marketing campaigns (emails, newsletters, alerts).
The added value of Optima-CRM lies in its business specialisation: it saves time and avoids information loss, while being multilingual and multi-currency, a key asset for agencies working with foreign investors.
Optima-CRM
Sales Cloud
Sales Cloud, published by Salesforce, is one of the most widely used CRM solutions in the world. It is targeted at organisations that want a robust platform capable of supporting growth and sales performance.
🛠️ Its main features include
- advanced management of leads, accounts and opportunities
- automation of sales processes and workflows,
- forecasting and analysis tools with integrated AI (Einstein AI),
- integration with the Salesforce ecosystem and numerous third-party applications,
- detailed reporting to measure and optimise sales performance.
The strength of Sales Cloud lies in its power and rich functionality: it is equally suited to small teams and large multinationals looking to industrialise their sales.
Salesforce Sales Cloud
Simple CRM
Simple CRM is a French solution designed for SMEs that want a tool that is both accessible and comprehensive for managing their customer relations and sales.
🛠️ Features include
- tracking of contacts, prospects and customers in a centralised database,
- sales pipeline management with personalised stages
- automated tasks and reminders for appointments,
- integration with email, telephony and office tools,
- analysis and reporting to track sales activity.
One of the strengths of Simple CRM is its pragmatic approach: it offers all the essential functionality, without unnecessary complexity, with an interface tailored to the needs of small and medium-sized businesses.
Simple CRM
Vtiger CRM
Vtiger CRM is an all-in-one solution that combines customer relationship management, support and marketing in a single environment. It is particularly aimed at SMEs that want to centralise their processes without multiplying their tools.
🛠️ Features include
- management of leads, contacts and opportunities
- marketing campaign automation and email tracking
- integrated customer service with tickets and knowledge base,
- reporting and sales forecasts,
- integrations with third-party tools such as Google Workspace and Microsoft 365.
What sets Vtiger CRM apart is its ability to bring together sales, marketing and support in a unified interface, improving collaboration and visibility across the customer journey.
Vtiger CRM
Zendesk
Zendesk was originally a customer support solution, but its Zendesk Sell version also enables sales teams to manage their pipelines effectively. The tool focuses on simplicity and productivity for sales teams.
🛠️ Key features include
- lead management and tracking
- visual pipeline to monitor opportunities
- integration with emails and calls to centralise exchanges,
- sales performance analysis and reporting,
- compatibility with the Zendesk suite to unify sales and support.
The major advantage of Zendesk is its customer experience-oriented approach: it enables sales teams to work hand in hand with the support department to offer a complete view of the customer.
Zendesk
How do you choose the right SugarCRM alternative for you?
Summary table of the best SugarCRM alternatives
| Solution | Who's it for? | Key features | Free package | Price of entry |
| Optima-CRM | SMEs and SMIs | Sales, marketing, automation | No | On quotation |
| Agile CRM | SMES | Sales, marketing, customer service | Yes | From €14 / month |
| ClickUp | Startups, SMEs | Project management + CRM, automation | Yes | From €7.72 / month |
| Creatio | Large companies | Full CRM, low-code, integrations | No | From €25 / month |
| Dynamics 365 Sales | SMEs, large enterprises | Microsoft CRM, AI, automation | Yes | From €60.80 / month |
| Dolibarr | SMES | CRM + ERP, open source, invoicing | No | From €14 / month |
| HubSpot CRM | SMEs and large enterprises | Full CRM, marketing, automation | Yes | From €9 / month |
| LeadSquared | Sales-oriented companies | Lead scoring, sales, marketing | No | From €34.34 / month |
| monday CRM | SMES | Sales pipeline, automation, integrations | Yes | From €9 / month |
| noCRM | Small businesses | Lead management, sales, simplicity | No | From €22 / month |
| Odoo | SMBs and SMEs | Modular CRM + ERP, customisation | Yes | From €19.90 / month |
| Sales Cloud | Large enterprises | AI, advanced automation, integrations | No | From €25 / month |
| Simple CRM | SME | Simple CRM, automation, marketing | No | From €15 / month |
| Vtiger CRM | SMEs and large companies | Sales, marketing, customer service | No | From €25.75 / month |
| Zendesk | SMEs and large enterprises | Support + CRM, automation, integrations | No | From €19 / month |
Criteria for selecting an alternative to SugarCRM
Choosing the right alternative to SugarCRM involves more than just comparing prices. There are several criteria you need to take into account to find the CRM software best suited to your business:
- the needs of your sales team: some platforms focus on simplicity, while others focus on power and customisation;
- the key functionalities: make sure that the solution covers your priorities: lead management, marketing automation, data analysis, integration with your existing tools, etc;
- integration with your ecosystem: a good CRM should connect easily to your email, accounting or project management applications;
- budget: prices vary enormously from one vendor to another;
- customisation and scalability: opt for a solution that allows you to adjust processes and add modules as and when you need them.
SugarCRM is just a starting point: it's up to you to find the best suite for you
Adopting a CRM is not just about choosing a simple tool: it's about defining the way in which your company manages its customer relationships, drives its sales and gets its teams to work together. SugarCRM remains a solid solution, but as you've seen, there are many SugarCRM alternatives today that offer simpler, more modern approaches or are better suited to specific needs.
Whether you're a small organisation looking for affordable, intuitive software like Simple CRM, or a large organisation requiring the power and advanced automation of Sales Cloud or Dynamics 365 Sales, the key is to choose a platform that aligns with your goals.
The market is full of options, from open source CRM like Dolibarr to premium solutions like Zendesk or Creatio. It's up to you to define your priorities: budget, ease of use, rich functionality or customisability.
☝️ Clearly, Sugar is just a starting point. The best suite will depend on your growth strategy, your internal processes and the vision you have of your customer relationship management.