CRM, automation, sales... 10 alternatives to rival GoHighLevel
GoHighLevel has clearly shaken up the CRM and marketing automation market. This all-in-one platform, designed for agencies, freelancers and digital entrepreneurs, promises to centralise everything: tunnels, SMS, emails, appointments, lead management and even white label reselling. Sounds like a dream?
But here's the thing... for many, the promise doesn't always hold up over time. Between a not-so-light pricing plan, customer support that's sometimes slow to respond, and an interface that takes a long time to get used to, some people are starting to look elsewhere. And the good news is that there are now real alternatives, some more accessible, many more intuitive, and above all better suited to your specific needs.
👉 Whether you're looking for a simpler, more powerful or downright free solution, we've got your work cut out for you. Here's our comparison of the 10 best alternatives to GoHighLevel, based on tests, customer feedback, and an in-depth analysis of key features: CRM, sales tunnels, automation, lead management, conversion, and more.
What is GoHighLevel?
GoHighLevel (or simply HighLevel) is an all-in-one SaaS platform designed to help marketing agencies, freelancers and entrepreneurs manage, automate and grow their business, without juggling ten different tools.
Specifically, GoHighLevel combines :
- Advanced CRM to track every lead, customer or prospect,
- marketing automation (email, SMS, voice calls),
- funnel builder to create high-performance sales tunnels,
- integrated calendar for making appointments,
- reporting and team management tools,
- and even white label modules to resell the solution as your own service.
🚀 What's its strength? Its flexibility. You can build complex automation workflows, track the progress of each sale, while still keeping control of campaign and lead management.
But this wealth of functionality comes at a price: a steep learning curve, bugs reported by users on the web, and a price tag (from €83.01/month) that will put some people off.
Why consider an alternative to GoHighLevel?
A powerful tool... but complex to master
GoHighLevel is like the Swiss Army knife of digital marketing. But before you can cut anything, you need to know where the blade is.
The platform is packed with advanced features, but its interface can seem dense, even intimidating, for those who don't already have a foot in the world of CRM or marketing automation. Workflows, conditional triggers, sales pipelines and calendar booking all require time and a real learning curve.
As a result, many freelancers, coaches and young agencies waste precious time "setting up the tool"... instead of generating sales.
A price that climbs quickly
At €83.01/month for a single account, GoHighLevel is not unaffordable... but you have to justify every euro you invest. Especially since to exploit its full potential (resell the tool as a white label, activate SaaS mode, automate customer subscriptions), you need to upgrade to the Unlimited plan at €254.18/month.
Add to that the cost of invoicing, sometimes unfavourable exchange rates, and increased financial pressure for self-employed entrepreneurs or freelancers starting up their business. By comparison, some alternatives offer free packages, or more progressive plans starting at just a few euros.
Uneven customer support and disappointing documentation
When a CRM manages your leads, sales, appointments and nurturing campaigns, you expect solid, fast and clear support.
While the HighLevel team is generally responsive, many users report :
- long waiting times for technical tickets ;
- documentation that is too succinct, often focusing on US use cases ;
- and a frustrating user experience when trying to resolve a bug or understand an advanced function.
Clearly, if you're the only one managing your marketing, you need a well-documented tool, with support available when you really need it.
An oversized tool for simple needs
Want to create a capture page, send a sequence of emails, track a few leads and organise appointments? GoHighLevel can do it. But that would be like buying a 38-tonne truck to do your Sunday shopping.
The tool is designed for multi-client agencies, expert marketers or structured teams. For lighter uses, such as infopreneurship, freelancing or individual consulting, it quickly becomes too heavy, too slow and too complex.
In these cases, it's better to turn to a more targeted, lighter or even completely free solution that does exactly what you need, without any frills or overheads.
Comparison table of the 10 best alternatives to GoHighLevel
1 of 5
 ActiveCampaign |  Bitrix24 |  ClickFunnels |  Sprout Social |  Vendasta |
|---|---|---|---|---|
| For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software |
| Learn more about ActiveCampaign | Learn more about Bitrix24 | Learn more about ClickFunnels | Learn more about Sprout Social | Learn more about Vendasta |
Our top 10 alternatives to GoHighLevel
ActiveCampaign
ActiveCampaign is the tool to choose when you want to stop tinkering with marketing automation and move on to a real customer management system that scales. Where GoHighLevel relies on all-in-one versatility, ActiveCampaign gets straight to the point by sending the right message, at the right time, to the right person, and turning a cold lead into a warm customer.
🎯 This conversion-focused CRM has become a benchmark for freelancers, agencies and VSEs who want to automate their campaigns without sacrificing personalisation. Ultra flexible, it lets you build powerful workflows that track every action, click or behaviour of your contacts. It's a cutting-edge tool, but a highly effective one.
Here's what ActiveCampaign has to offer to automate your sales and manage your customer relationships:
- Integrated CRM with contact management, sales pipelines and intelligent scoring;
- advanced automation with conditional triggers, dynamic tags and visual customer journeys;
- high-performance email marketing: advanced segmentation, A/B testing, dynamic content ;
- on-site behavioural tracking (pages visited, time spent, actions taken, etc.);
- native integrations with over 900 apps: Zapier, WordPress, Shopify, etc. ;
- detailed reporting: conversion rate, performance per campaign, ROI.
With an initial plan costing €12.84/month, ActiveCampaign remains an affordable solution for those who want a serious marketing automation tool, without getting lost in superfluous features.
ActiveCampaign
Bitrix24
If you're looking for an all-in-one tool that combines CRM, team management, automation and even social networks, Bitrix24 has something to surprise you. Less well known in the French-speaking world, it is nonetheless formidably comprehensive, and even offers a 100% free basic option!
🎯 Unlike GoHighLevel, Bitrix24 is positioned more as a digital toolbox for small businesses that want to structure their management and drive their sales, while keeping a centralised view of their prospects and customers.
Here's an overview of what Bitrix24 has to offer to manage your business from A to Z:
- customisable CRM with visual pipelines, lead management, scoring ;
- sales automation: reminders, tasks, emails, calls, etc;
- collaborative tools: team chat, project management, drive cloud ;
- multi-channel connection: calls, email, social networks, live chat with customers;
- integrated site and landing page creator (with forms and tracking).
Bitrix24 stands out for its versatility. Ideal if you need a free CRM and you like tools that are a bit 'Swiss box' in their philosophy.
Bitrix24
ClickFunnels
When we talk about sales tunnels, it's hard not to think of ClickFunnels. It's literally the software that popularised the term. If your business revolves around acquisition, conversion, and you want to generate sales quickly without coding, this is a tool cut out for action.
🎯 Unlike GoHighLevel, ClickFunnels doesn't try to do everything. It does little, but it does it quickly, well and with one obsession: turning visitors into customers. Ideal for infopreneurs, marketers, trainers, or any business that sells online.
Here's what ClickFunnels has to offer to boost your conversions without the headache:
- drag-and-drop tunnel creation: landing pages, upsells, emails ;
- integrated order tunnel (payment + form) optimised for conversion ;
- professional templates for each stage of the tunnel;
- native integration with Stripe, PayPal, ActiveCampaign, etc. ;
- hosting of training courses, webinars and memberships via ClickFunnels 2.0 ;
- performance tracking for each stage of the sales funnel: abandonment, clicks, conversion.
From €69.32/month, it's a targeted investment. But if your priority is sales, not paperwork, it does the job perfectly.
ClickFunnels
CrocoClick
CrocoClick incorporates the main principles of GoHighLevel (sales tunnels, CRM, automation, appointment setting) in a version that is more accessible, local... and, above all, easier to learn.
🎯 Designed with French-speaking agencies and consultants in mind, the emphasis is on the user experience, with a clear interface, real "ready-to-sell" logic, and support in French. An excellent choice for those who want an all-in-one tool without the constraints of HighLevel, but with key features for scaling.
Here's what CrocoClick lets you do with the basic subscription:
- create sales tunnels, landing pages and automated emails ;
- Visual CRM with lead management, appointment setting and scoring;
- marketing automation with behavioural triggers;
- SMS, email and automated call-back system;
- white-label interface for agencies (resellable);
- French-language customer support, including strategic guidance.
At €39/month, it's a serious alternative to GoHighLevel, designed for the realities of the French-speaking market and professionals who want to go fast, well and without friction.
Kartra
Kartra is an all-in-one marketing automation platform. Compared with GoHighLevel, Kartra has a smoother interface, ready-to-use modules and a logic that focuses on the complete customer journey. Ideal for those who want a powerful tool, but don't want to spend 3 weeks configuring it.
🎯 Designed for infopreneurs, coaches, consultants and content creators, it's all about total integration: tunnels, payments, email, CRM, content hosting... everything is native.
Here's what Kartra integrates to help you manage your online business without relying on external tools:
- sales tunnels with conditional logic, upsells, downsells and A/B tests;
- Integrated CRM with behavioural tracking, tags and dynamic scoring;
- automated emailing with precise sequences and triggers;
- management of products, payments and recurring subscriptions ;
- creation of members' zones, training, webinars and secure access;
- centralised dashboard with clear analytics (conversion, churn, revenue).
At €50.49/month, Kartra is aimed at professionals who want to scale their digital business without juggling 10 tools. It's all there, and it works.
OptimizePress
OptimizePress is a classic. It's a premium plugin that turns your WordPress site into a conversion machine: landing pages, forms, tunnels, payments... all just a click away.
🎯 For WordPress marketers at heart, OptimizePress gives you total control via your own hosting. It's a great alternative for advanced users who want to keep control of their infrastructure, without sacrificing marketing power.
Here are the features OptimizePress offers to boost your conversions on WordPress:
- intuitive page builder with +250 optimised templates ;
- easy integration of complete sales tunnels on your site;
- connection with Stripe, PayPal, ActiveCampaign, ConvertKit, etc. ;
- integrated checkout module with upsells and bump offers;
- opt-in forms, pop-ups and landing pages;
- lifetime licence possible: no monthly subscription required.
With a package starting at €110.40/year, OptimizePress is an excellent choice for WordPress users who want a powerful tool without a monthly subscription.
Sprout Social
Unlike GoHighLevel, which relies on tunnels and automation, Sprout Social is fully focused on another growth lever: social marketing. It's a robust platform for managing your presence on the networks, interacting with your audience and turning subscribers into customers.
Sprout Social is designed for SMO agencies, social media managers or marketing teams who manage several accounts and want to move up a gear with professional tools.
Here are the tools you can use to optimise your social media strategy:
- multi-platform planning (Facebook, X, LinkedIn, Instagram, TikTok...) ;
- intelligent inbox to centralise all messages;
- Social CRM: customer record enriched by interaction history;
- ultra-precise reporting tools: engagement, reach, social conversions, etc;
- team collaboration: task assignment, internal feedback; competitive intelligence and sentiment analysis;
- competitive intelligence and sentiment analysis.
Starting at €170.31/month, Sprout Social is aimed at organisations that have a real social media strategy and want to measure the results. Not a direct alternative to GoHighLevel, but an excellent complement or another way to convert.
Sprout Social
Systeme.io
Systeme.io is one of the few platforms to offer a genuine free alternative to GoHighLevel, without compromising on essential functionality. Its big advantage? An ultra-simple interface and a direct approach: tunnel, email, training, sales.
🎯 Designed for solopreneurs, infopreneurs and freelancers, and developed entirely in France, this all-in-one tool lets you create, sell and automate your online business without any technical skills.
Here's what you can do with Systeme.io, even without breaking the bank:
- create complete sales tunnels (capture pages, upsells, payments...) ;
- integrated email marketing with tag-based automation and rules;
- hosting of training courses, webinars and members' areas;
- Basic CRM to track your leads and manage your prospects;
- native affiliation module for your products or services;
- 100% free plan for up to 2,000 contacts and 3 tunnels.
Systeme.io is ideal for launching an online business without the headaches, and is aimed at those who want fast results with a simple, French-language tool.
Vendasta
With Vendasta, you become a true SaaS company without code. CRM, automation, site builder, social networks, reviews, local e-commerce... everything is ready to use, and packaged for resale.
🎯 If you're an agency that sells services to SMEs, artisans, or local businesses, Vendasta is probably the most suitable alternative to GoHighLevel. Why? Because it's a SaaS platform. Because it's a white-label SaaS platform designed to resell digital tools with your logo, your prices and your services.
Here's how Vendasta can help you develop (or scale) your own ecosystem of tools:
- A marketplace of white-label digital tools (SEO, social networks, CRM, etc.) ;
- integrated CRM with lead management and sales pipeline ;
- automated email and sales cycles;
- personalised customer space, access to a customised SaaS portal;
- agency dashboard to manage your customers, campaigns and invoicing;
- technical support, training and white-label services (SEO, design, etc.).
Pricing starts with a €67.61/month plan, but Vendasta remains a powerful option for those who want to build a scalable SaaS agency without developing their own solution.
Vendasta
WhatConverts
With WhatConverts, we change perspective: here, no tunnels or emails, but an ultra-powerful tracking tool to find out precisely where your leads are coming from and which channels are generating real sales.
🎯 It's not a direct alternative to GoHighLevel on the CRM side, but it's an essential strategic complement for performance-oriented agencies or consultants.
Here's how WhatConverts helps you make marketing decisions based on concrete data:
- multi-source conversion tracking: calls, forms, e-commerce, chats, etc. ;
- attribution of leads by keyword, campaign, channel or landing page;
- recording of incoming calls + automatic transcriptions;
- dynamic dashboards to view performance;
- CRM integration possible (HubSpot, Zoho, etc.);
- exportable reports for customers or management.
From €25.67/month, this is an excellent lead management tool for those who want to track the real value of their campaigns, not just the clicks.
How do you choose the right alternative to GoHighLevel?
Summary table of the best alternatives to GoHighLevel
| Tool | Type | Main strengths | Starting price | Ideal for |
| ActiveCampaign | CRM + Email automation | Advanced segmentation, emails, automation, integrations | From €12.84/month | Email marketing pros |
| Bitrix24 | CRM + Business management | Complete CRM, project management, multi-channel support | Free offer | SMEs that want to centralise everything |
| ClickFunnels | Funnel builder + sales | Create ultra-fast sales tunnels, upsells and conversions | From €69.32/month | Funnel experts / infopreneurs |
| CrocoClick | Funnel + marketing automation | Funnels + CRM + automation + white-label appointment setting | From €39/month | Agencies in French-speaking countries |
| Kartra | All-in-one marketing | Emails, landing pages, videos, integrated checkouts | From €50.49/month | Solo freelancers + infopreneurs |
| OptimizePress | WordPress + Funnel builder | WordPress tool, creation of sales pages/funnels | From €110.40/year | Webmarketers who love WordPress |
| Sprout Social | Social media management tool | Planning + analytics + integrated social CRM | From €170.31/month | SMO agencies and community managers |
| Systeme.io | Funnel + CRM + email | French solution, simple, all-in-one, free to start with | Free offer | Beginners and content creators |
| Vendasta | All-in-one SaaS solution for agencies | Service reselling, CRM, automation, integrated marketplace | From €67.61/month | Local agencies and SaaS resellers |
| WhatConverts | Tracking + call analytics | Track leads, conversions and marketing calls | From €25.67/month | Data-driven marketers |
Criteria for selecting an alternative to GoHighLevel
Not all alternatives to GoHighLevel are created equal. Before rushing headlong into an all-in-one tool, it's best to ask the right questions. Because what really counts is not the marketing promise, but whether it matches your real needs, your way of working... and your resources.
👉 Here are the essential criteria for choosing the tool that will really boost your business:
- your main objectives : do you need a CRM to manage your prospects, or an ultra-fast funnel generator? are you looking for a solution geared towards automation, sales, or customer management? ;
- the acceptable level of complexity: if you're just starting out, a simple tool may be enough to avoid mental overload;
- your budget : some alternatives offer free or more flexible packages, but don't forget the hidden costs: additional subscriptions, integration costs, training, support, etc;
- ecosystem and integration: a good tool should integrate easily with your existing tools (Google, Facebook Ads, Zapier, Stripe, etc.);
- scalability: the alternative you choose must be able to grow with your team, your sales pipeline or your customer portfolio, think long-term;
- support and resources: responsive support, clear documentation, an active community... don't neglect these points.
What if the best alternative to GoHighLevel was... the one you're testing today?
Choosing a marketing tool or a CRM is not a theoretical decision. It's a strategic choice. And as is often the case in digital marketing, the best solution is not the one with the most features... but the one you're actually going to use.
Some will prefer the power of Kartra, others the simplicity of Systeme.io, the tunnel logic of ClickFunnels, or the precision of ActiveCampaign. Whatever the case, the most important thing is to take action. To try one out. To make it your own. And to measure, in concrete terms, its impact on your leads, your appointments and your sales.
Fortunately, most of the tools we've selected offer free versions or no-obligation trials. Take advantage of them. Try them out. Explore. And above all: choose a tool that works for you, not the other way round.
Article translated from French