Top 3 Best Charity CRM in 2021: Help Your Nonprofit Make a Difference

By Henri Gisclard-Biondi
Published: 22/06/2021
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When steering a nonprofit organisation, it is important to focus your efforts on what truly matters. Doing charitable work is no easy task, as recruiting and mobilising supporters, donors and volunteers require tremendous amounts of time and energy.

The minute work accomplished by your team could be made easier by using charity CRM software. These can help you leverage your base of supporters and pilot fundraising campaigns to make even more good in the world. Keep reading if you’d like to know more about what CRM for charities can do and browse our top picks!

What makes CRM for charities different

Nonprofit organisations rely on an active network of major donors, smaller contributors and volunteers to change the world. This diverse array of people, with different motives and skills, constitutes… their constituents. As such, in the third sector, CRM means Constituent Relationship Management.

All of these donors and volunteers play a unique role. Coordinating, managing their action and engaging donors can prove difficult and requires a fine, personalised approach. Combined with the limited resources and time constraints too often faced by nonprofits, this means specialised professional tools are essential to leveraging the full potential of your charity database.

Nonprofit CRMs are designed to suit the needs of charities: they allow you to filter and sort your donor list according to precise criteria to maximise the efficiency of your engagement strategies. Most are also valuable tools to organise events and launch fundraising campaigns.

The key features of a charity CRM

If you’re looking for a CRM solution to manage and grow your charity, it should include at least some of the following features:

  • Donor management: CRM solutions are usually used to build and manage data. At its core, this tool is database software. It allows you to store and sort the contact information and interaction history of all your donors in one place. It’s important to pay attention to the intuitiveness of their interface: user-friendly solutions help you gain time by presenting the information clearly.
  • A campaign management system: fundraisers and marketing campaigns are usually one of the main sources of income for nonprofits. To engage your major donors and keep volunteers active, you may use tools such as email marketing and contact segmentation to create engaging, personalised communication strategies. Be sure to check that the solution includes at least a few email marketing tools (templates, scheduling, bulk email…).
  • Gift aid and donation processing: while donations are the lifeblood of any nonprofit, they can take time to manage. Charity CRMs often include ways to streamline the process by integrating online payments, and even including an inventory management system to process material aid. Approved solutions may also facilitate the filing of tax returns and other financial documents to HMRC.
  • Event management: it is likely that organising events to raise awareness, funds and stand up for your cause is part of your activities. Being able to coordinate teams and communicate efficiently is key to the success of your charitable events. Thus, you may need your CRM to integrate some task management or even collaboration features designed to get everyone involved on the same page.
  • Automation and integrations: your CRM can also help you gain some precious time. Some offer workflow automation features to automate menial or repetitive tasks. They also integrate with third-party solutions to expand their functionality and make switching between tools seamless. If you spend a lot of time on the phone, you may need a solution that integrates VoIP, so your contact information and exchange history are available whenever you make or receive a call.

The best charity CRM software


Charitylog is a cloud-based CRM designed to help charities manage their constituents and engage volunteers. This modular platform offers different versions of its solutions to meet the needs of nonprofits of all sizes, from medium-sized charities to global organisations.

The advanced CRM system provided by Charitylog can help you manage all kinds of contributors and donations, and even create your own types and custom fields. Manage documents and access through reports to make the best decisions for your work.

This platform can help you manage your global operations and streamline processes such as invoicing and billing or even project management so you can spend less time doing menial tasks and more time on making the world a better place.


  • Multiple versions to adapt to the needs of small charities or global organisations and everything in between
  • Unlimited users for all plans
  • Support for implementation and training available


  • No free version (but live demo available)
  • Centralises your inboxes but does not offer marketing features
  • Reporting features not available for local charities


Donorfy is one of the most popular solutions for small UK charities, while its flexibility allows it to remain a viable option as they grow. This easy-to-use solution offers ways for nonprofits to manage their day-to-day operations more efficiently and gain time with powerful automation features.

This CRM platform unifies the contact information of your constituents, but can also become an essential part of your routine thanks to integrations to MailChimp, Eventbrite and other 3rd-party solutions. You can also build custom workflows with triggers and spend less time reclaiming Gift Aid. Use forms to collect data or donations and store information securely, in compliance with the GDPR guidelines.

The price for this tool as well as its capabilities grows with your organisation. It is completely free for the core CRM features for charities with less than 500 constituents.


  • Free version available for small nonprofits
  • Unlimited users for all plans
  • You are given the choice between installing the solution yourself or getting help from professionals


  • No marketing features on its own
  • No workflow automation and gift aid claims for the free version
  • Need to pay more as you gain constituents

Salesforce Nonprofit Cloud

Salesforce Nonprofit Cloud is the edition of Salesforce Cloud designed for nonprofits. This specialised version of the leading sales CRM available on the market offers a 360° approach to managing your contacts and your charitable work. It lends the power of Salesforce to your small charity for free, for up to 10 users!

This all-in-one platform allows you to launch fundraising campaigns, manage donors and even file grant applications all in one place! You can make it easier for engaged donors to contribute to your cause with giving pages, or boost the ROI of your marketing efforts with the insights provided by custom reports.

Its powerful donor segmentation features and marketing automation capabilities make it a great tool to pilot personalised campaigns to reach out to the most relevant people. As the leader in the CRM world, Salesforce has put its know-how to the service of noble causes by adapting its star product to all kinds of charities.


  • A complete platform to manage all your relationships and campaign efforts
  • Free for up to 10 users
  • Adapted to suit the needs of charities (with support for grants, fundraising and more)


  • If you need more than 10 users, you will have to subscribe to a paid plan
  • Smaller charities may not need the full extent of its capabilities
  • Lots of features make this solution a bit harder to learn

Recap: Comparison table

Software Pros Cons Pricing
  • A modular platform
  • Unlimited users
  • No free version
  • No marketing features
  • Unlimited users
  • Integrations & workflow automation
  • Free version is limited
  • No marketing features
Free for up to 500 constituents

Pro from £59

Salesforce Cloud Nonprofit
  • A comprehensive solution
  • Generous free version
  • May be a lot to handle
Free for up to 10 users

A tool to focus your nonprofit on what truly matters

Charities have very different needs and aspirations from traditional businesses, yet they still need to foster a good relationship with their constituents and even external stakeholders. Perhaps even more so than for profit organisations!

Be sure to leverage the power of a CRM tailored to the specific needs of charities to make the most out of your limited resources and manpower. Coordinating your volunteers and engaging donors can be made easy by the right solution!

Have you found the solution to your problems in this list of the best charity CRM? We sure hope you did! But if you still need time to choose your new CRM, you can explore a more comprehensive overview of the CRM software available on the market on Appvizer.

Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.   Learn more
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