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Marketing Software

Marketing software accompanies you in managing your website with A/B testing software, CMS and web campaigns with affiliate and flow management software. Create and manage your content, compare different versions, answer the marketing specificities of your business and stay at the forefront with marketing intelligence software. Finally, communicate with the most suitable media with automation marketing software, emailing, sms marketing and lead generation. Find the most popular marketing software with our  software comparator and find the one that meets your needs.

Marketing : related categories

Our selection of 536 marketing software

Zoho Marketing Plus

Unified platform to manage your digital marketing

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Zoho Marketing Plus is a unified marketing platform designed to help teams manage campaigns centrally.

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Ideal for companies that want to oversee campaigns across email, social media, surveys, webinars, and more, enabling comprehensive management in one place.

Read our analysis about Zoho Marketing Plus

Benefits of Zoho Marketing Plus

check Centralised management of all campaigns

check Detailed real-time performance analysis

check Collaborative optimisation of strategies and tasks

Learn more

To Zoho Marketing Plus product page

Zoho Webinar

Comprehensive Webinar Tool to Engage & Educate from Anywhere

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4.6
Based on 157 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from US$8.00 /month

Comprehensive tool for leveraging webinars, featuring interactive polling, Q&A, and analytics.

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Zoho Webinar empowers businesses and educators with a robust platform to conduct engaging online seminars. It offers interactive tools such as polling, a questions and answers segment, in-depth analytics to gauge participation and effectiveness, and seamless integration with marketing tools to amplify outreach and conversion. Customisable registration forms, detailed attendee analytics, and automated follow-ups enhance marketing efforts.

Read our analysis about Zoho Webinar
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TikTok for Business

Elevate Your Brand's Digital Reach & Impact

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

This platform facilitates creative content marketing via short, engaging videos.

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TikTok for Business is an avant-garde solution focusing on crafting and disseminating short, captivating video content to boost social media marketing goals. It empowers brands with tools for creating viral content, targeted advertising, and performance tracking to fully engage a vast audience and maximise marketing efforts.

Read our analysis about TikTok for Business

Benefits of TikTok for Business

check Massive, diverse global audience reach

check Creative, high-engagement content format

check In-depth analytics for campaign tracking

Learn more

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Wix

Complete website builder

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4.2
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from €4.08 /month

Create stunning websites with ease using this powerful CMS software.

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With a user-friendly interface and a vast library of templates, this software allows you to customize your website with ease. Its drag-and-drop functionality makes designing a breeze, while its robust features, including SEO optimization and mobile responsiveness, ensure your site is professional and effective.

Read our analysis about Wix
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Hub CMS

A CMS for More Than Just a Showcase Website

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

A leading Content Management System offering robust editing tools and versatile integration capabilities.

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Hub CMS stands out in the Content Management System category with its intuitive editing interface, extensive customisation options, and seamless integration with various third-party apps. Designed to facilitate effortless content creation and management, it provides businesses of all sizes with the tools needed to deliver engaging digital experiences. Its advanced features support optimised workflows, enabling teams to publish content efficiently.

Read our analysis about Hub CMS

Benefits of Hub CMS

check Integrated CMS with a CRM and marketing platform

check Ease of use

check Reports, A/B testing, SEO recommendations, multilingual site

Learn more

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PartnerStack

The B2B partnerships growth platform

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4.8
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Streamlines channel management via partnerships, automating and tracking interactions efficiently.

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PartnerStack excels in enabling companies to automate and optimise their partnership channels for enhanced productivity and effectiveness. It simplifies complex processes of managing multiple partners, offering robust tracking of performance and integrations. Designed to boost sales through channel partnerships, it provides detailed insights needed for strategic decision-making and growth.

Read our analysis about PartnerStack

Benefits of PartnerStack

check B2B network

check Partner payouts

check Affiliate, referral, and reseller program management

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Webmecanik Automation

Open Source marketing automation solution without limits

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4.5
Based on 32 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €400.00 /month

Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.

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Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.

Read our analysis about Webmecanik Automation

Benefits of Webmecanik Automation

check OpenSource

check Proactive support

check GDPR compliance

Learn more

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SMSFactor

CPaaS Platform - Professional SMS solution

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €65.00

Boost your marketing campaigns with powerful SMS tools. Increase conversion rates with targeted messaging, automation, and analytics.

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SMSFactor's intuitive interface makes it easy to create and send personalised messages to your audience. Schedule campaigns in advance and track their success with real-time analytics. Streamline your marketing efforts and see results in no time.

Read our analysis about SMSFactor

Benefits of SMSFactor

check Online API documentation

check SDK, Webhooks, sub-accounts etc. with our API

check Plugin HubSpot

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ActiveTrail

Emailing & Marketing Automation platform

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4.4
Based on 185 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €8.00 /month

Boost your email marketing with advanced automation, personalisation, and segmentation tools.

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ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.

Read our analysis about ActiveTrail

Benefits of ActiveTrail

check New emailing editor

check Powerful multichannel marketing automation

check Optimal deliverability

Learn more

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Plezi

Complete B2B marketing automation solution

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4.7
Based on 156 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €169.00 /month

Increase your marketing efficiency and productivity with our Marketing Automation software. Streamline your campaigns, generate leads and track your results.

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Our Marketing Automation software provides you with a powerful set of tools to manage your marketing campaigns with ease. From email marketing to lead generation and scoring, our software lets you automate repetitive tasks and focus on what really matters - growing your business.

Read our analysis about Plezi

Benefits of Plezi

check Turnkey marketing automation solution

check 100% suitable for B2B specificities

check Quick and easy to set up

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Marketing Cloud

Email Marketing Software

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4.5
Based on 1 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.

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Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.

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Ephoto Dam

Digital Asset Management Software

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4.8
Based on 27 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Pricing on request

Streamline your digital assets with efficient management tools. Organise, edit, and share images, videos, and documents in one centralised location.

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Ephoto Dam's intuitive interface allows for easy navigation and customisation of metadata. Advanced search capabilities, user access controls, and integration with other software make it a versatile solution for businesses of all sizes.

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ACTIVEMAILER

The SaaS email marketing platform

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €1,800.00 /year

This email marketing software offers advanced automation, detailed analytics, and customisable templates to streamline your marketing campaigns.

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ACTIVEMAILER is designed to elevate email marketing strategies with features such as robust automation for personalised email sequences, comprehensive analytics for campaign performance insights, and a wide range of customisable templates to ensure brand consistency and creativity. It combines efficiency and innovation to help businesses effectively manage and enhance their email marketing efforts.

Read our analysis about ACTIVEMAILER

Benefits of ACTIVEMAILER

check Hudge expertise and availability

check Advanced segmentation (Preference and behavior analysis)

check Security - GDPR - Scalability

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Smappen

The quickest and easiest Territory Mapping Software

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4.8
Based on 60 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €99.00 /month

Boost sales with advanced location-based insights. Geomarketing software for businesses of all sizes.

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Smappen provides real-time data analysis, mapping, and visualisation tools to help you make informed decisions. Optimise your marketing campaigns and target the right audience with precision. Stay ahead of competitors with Smappen's cutting-edge technology.

Read our analysis about Smappen

Benefits of Smappen

check Intuitive and easy-to-use

check Reliable and up-to-date data

check Instant reports and time-saver

Learn more

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Medialem

Create your bespoke marketplace, without coding

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €189.00 /month

Discover a powerful Marketplace software that streamlines your business operations. Easily manage vendors, products, and orders with just a few clicks.

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With Medialem, you can easily set up your online marketplace, connect with vendors, and manage your inventory. The software provides real-time analytics, customizable vendor profiles, and a user-friendly interface that makes it easy to manage your marketplace.

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Benefits of Medialem

check The price

check Support

check Custom development

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Marketing 1by1

Revolutionise Your Campaigns with Personalised Marketing Automation

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

A Customer Data Platform (CDP) software that consolidates customer data across multiple channels, allowing for personalised marketing campaigns.

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Marketing 1by1's CDP software offers a single customer view and real-time data integration, enabling businesses to deliver targeted messages based on customer behaviour. With the ability to segment audiences and automate campaigns, this software streamlines marketing efforts and improves overall customer engagement.

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Wizaplace

Empower Your Marketplace Strategy with Comprehensive Solutions

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5.0
Based on 3 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

All-in-one eCommerce solution with customisable features, mobile-responsive design and advanced analytics.

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Wizaplace offers a comprehensive eCommerce solution that can be tailored to fit your business needs. Its mobile-responsive design ensures a seamless shopping experience for customers on any device. With advanced analytics, you can monitor sales performance and make data-driven decisions to grow your business.

Read our analysis about Wizaplace

Benefits of Wizaplace

check All-in-one solution

check No fee on customers' sales

check Quick time-to-market

Learn more

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ActiveCampaign

All-in-one Email marketing platform

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €49.00 /month

Streamline email campaigns with this software's advanced features for automation, segmentation, and personalisation.

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With its intuitive drag-and-drop interface, ActiveCampaign simplifies the creation of targeted email campaigns. The software's automations allow for timely follow-ups and personalised messaging, while the ability to segment contacts based on behaviour ensures that each message resonates with its intended audience.

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Moosend

Easy Email Marketing Software to Deliver Revenue Growth

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4.5
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from US$7.00 /month

Boost your email marketing with advanced features like automation, segmentation, and A/B testing.

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With automation, set up triggered emails to be sent based on user behaviour. Segment your audience based on demographics, behaviour, and engagement. Test different subject lines, content, and send times to optimise your campaigns. Moosend has everything you need to take your email marketing to the next level.

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BigCommerce

Enterprise Ecommerce, Simplified

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4.4
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from US$29.95 /month

This eCommerce software offers a wide range of features such as customizable templates, SEO optimization, and multi-channel selling.

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With BigCommerce, users have access to over 100 payment gateways, inventory management tools, and a mobile app to manage their store on-the-go. Plus, the platform integrates with popular marketplaces like Amazon and eBay.

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Marketing software: purchase guide

Marketing Guides & Tips

A website has become a real communication tool and a powerful marketing tool! This support gives you a business card of your company, a detailed permanent publicity, an increased competitiveness, a better reactivity and a facility open 24 hours a day, 365 days a year- you no longer need to have specific technical knowledge to manage your website and your web campaigns. Online solutions are accessible to all, with the specificities of each sector of activity:

  • Product Sales
  • Advertising
  • Media Displays

To know all about digital marketing methods to develop your business, discover our marketing guides.