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eCommerce software

E-commerce has become an essential sales channel for companies today. E-commerce platforms allow you to increase your sales by creating an online store with a payment portal for your customers. Online shop, catalogue management, customer relationship and payment management, discover the marketing software that will support your future growth.

Need any advice? Discover all our articles of eCommerce
Professional group
Marketing
Operations Management
Sales & Customer Management
Human Resources (HR)
Marketing
Collaboration
Accounting & Finance
IT Services
Communications
Finance
Analytics
Construction
Transport
Technology
Legal
Education
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Category
eCommerce
eCommerce
Email Marketing
Marketing Automation
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Customer Data Platform (CDP) Software
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
SMS Marketing
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Feed management
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management

Compare software systems of eCommerce

A3 | PIM INDUSTRY

Optimizing product data management
Learn more about A3 | PIM INDUSTRY
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
MoneyTigo.com

Universal payment gateway & for all
Learn more about MoneyTigo.com
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Drip

Make more money with smarter marketing.
Learn more about Drip
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Wizaplace

The all-in-one marketplace solution
Learn more about Wizaplace
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Zielcommerce

5 reviews

An Enterprise Grade Ecommerce Software Solution
Learn more about Zielcommerce
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
ClicShopping

Open Source e-commerce B2B / B2C, easy to use and install
Learn more about ClicShopping
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Kreezalid

Best online marketplaces builder solution
Learn more about Kreezalid
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Yourcegid Retail Y2 On Demand

Omnichannel retail and POS software
Learn more about Yourcegid Retail Y2 On Demand
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Izberg

The most advanced Marketplace platform on the market
Learn more about Izberg
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Cocolabs

Turnkey marketplace solution
Learn more about Cocolabs
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Multiply

Multichannel Repricing Software
Learn more about Multiply
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Cubyn

The best e-commerce logistics offer, 30% cheaper
Learn more about Cubyn
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Uppler

The leading B2B Marketplace solution
Learn more about Uppler
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Ogustine Marketplace

The first online service providers one-stop solution
Learn more about Ogustine Marketplace
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Bynder

Digital Asset Managemenr solution (DAM)
Learn more about Bynder
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Filerobot

Collaborative, scalable, and performant DAM
Learn more about Filerobot
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Oncrawl

Technical SEO platform to open Google's black box
Learn more about Oncrawl
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
BOTNATION AI

Instantly engage your audience with a chabot
Learn more about BOTNATION AI
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
Origami Marketplace

Complete B2B marketplace solution
Learn more about Origami Marketplace
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation
QuitSnap Blue

Quit Snap Blue - Increase Your Sales Today!
Learn more about QuitSnap Blue
Ecommerce
Support
Security & Confidentiality
Analytics
Web Design
Sales Force Automation

eCommerce: purchase guide

What is an e-commerce platform?

Definition

E-commerce software is a complete solution that makes it easy to manage the many components of the online sales process to provide an optimal shopping experience for customers. The platform specifically includes:

  • The creation of an e-commerce site 
  • Payment service platforms
  • Subscription management
  • Customer service 

Some of the main tools: Prestashop, Oxatis, Shopify, Magento

How it works

E-commerce software allows you to create your e-commerce site without using a very costly external service provider. All the IT tools necessary to create your shop are accessible from the tool's web interface:

  • An e-commerce CMS to create your shop
  • An order management software: payments, stocks and deliveries
  • A solution for managing customer accounts and loyalty programs
  • A tool for managing memos and notifications
  • A communication tool: livechat, chatbot
  • Etc.

In the form of configurable plug-ins, you select the feature sets needed to manage your online business and add more according to your needs.

These complete solutions support you throughout the entire process: from the first mock-up, to the online launch and maintenance of your platform.

Publishers generally include web hosting of data and site outsourcing. However, you can choose a cloud host (public, private).

What are the main features of an e-commerce platform?

Create an online shop

CMS (content management systems) as Joomla allow you to create a website. CMS E-commerce allow you to create or transform your website into an online store. The tool's features include: 

  • The online publication of references: writing a description, SEO optimization (natural referencing), photo, import of a catalogue
  • The creation of a showcase site from customizable blocks, a template (responsive design) imported or from the tool's library
  • The definition of a tree structure to organize the site's content
  • The implementation of a search engine with operating rules, filters and sorting

Web design tools allow you to improve the ergonomics of the site, your brand image and your e-reputation.

Other modules manage all the key steps of the conversion channel:

  • The payment service and the different means proposed
  • The customer account and associated loyalty programs
  • Customer service (and technical support) with the setting up of a chatbot, a notice and feedback manager, a blog or a newsletter

Manage your e-commerce site

On his back office, the e-merchant has a dashboard on which he obtains graphs, statistics and other performance indicators (KPIs) in order to analyse his e-business:

  • It follows the user path page by page, identifies those that discourage Internet users
  • It analyzes its traffic and sales
  • It segments its audience
  • Etc.

Other functionalities allow you to manage the activity of your site:

  • Update your catalogue
  • Manage promotional campaigns: by product or family, from a certain amount, etc.
  • Manage stocks or dropshipping
  • Manage deliveries: maximum dimensions per package, delivery options, delivery area by carrier, etc.

Interoperability with IT tools

Integrated into your information system, the merchant site allows you to simplify and centralize certain processes:

  • With your ERP you manage your stocks and warehouses, automate your accounting, manage the sending of invoices, your product information (PIM) etc.
  • With your CRM, you synchronize your customer file and automate your marketing actions (emailing for example)
  • With your marketplace, you can update your product sheets online
  • With your social networks, you unify the management of your promotional campaigns
  • Etc.

Who uses an e-commerce platform in SaaS?

Mostly popular in BtoC, online sales are nowadays essential in BtoB. All structures (Start up, VSE, SME, large group), with or without physical stores, are impacted. All sectors are concerned: primary, secondary, tertiary.

Internally, these solutions are mainly used for webmarketing services, digital communication and other e-commerce managers who manage the catalogue, digital strategy and use marketing tools.

Small structures will be able to use a service provider (Web agency) who will create the e-commerce site based on specifications.

Why use an online e-commerce platform?

The online sales site allows all merchants to quickly create an online store without constraints. However, it has some disadvantages.

Advantages

  • With an optimized sales site, you improve customer loyalty and improve your conversion rates
  • Some plug-ins like WooCommerce allow you to transform your site into an e-commerce store
  • Possibility to manage several sites on an interface with the "multi-shops" function 
  • The scalability of the solutions anticipates new consumption patterns. Lately, the use of virtual reality to allow Internet users to "test" the product
  • Easy to learn software that does not require any special computer knowledge
  • Fully customizable software that allows you to create a 100% custom shop: theme, catalog, payment, shipping, etc.
  • In most cases, the platforms have a quality support service that supports you in the development of your shop
  • Application security (SSL certificate, etc.) and service availability (SLA)

Disadvantages

  • Managing several hundred references manually can be difficult.
  • Not all online sales platforms are SEO friendly. Not being visible on search engines can quickly become problematic
  • Quite limited functionalities in terms of creating and maintaining a blog. Difficult to compete with Wordpress

How to choose your e-commerce platform?

Choosing the right e-commerce solution such as OGUST Selfservice, Yourcegid Retail Y2 On Demand or ShopModule requires a clear understanding of what you need. A Wordpress site can be enough for a small shop. If you are considering complex features and high sales volumes then you need a more appropriate tool. This should allow you to connect with other ecommerce sites to distribute your product catalogue (cdiscount, amazon, ebay, etc.). It must be able to manage the shopping cart, online payment, and invoicing.

Find all our articles in our guide on e-commerce.