What are the Best Tools to Automate your Marketing Actions?
There are hundreds of marketing tools available to do everything a marketer wants to do. Only the multiplication of tools can be a major obstacle to the success of marketing campaigns. Some software can focus on the following features:
- Email marketing campaigns
- Creation of landing pages to provide content in return for a listing.
- Automation of article publications on social networks
- Automation of newsletters based on an RSS feed
- SMS Marketing
- Conversion tunnel
- Social network mapping
The choice among these functionalities will be crucial in the development of a marketing automation tool, the best of them being these:
Definition and Management of Marketing Automation
Marketing Automation refers to the set of scenarios that can be anticipated and programmed to replace manual marketing tasks such as:
- The qualification of contacts
- Personalized answers
- Customized reminders
- Population segmentation
The objective of Marketing Automation is to bring large populations to convert (purchase, registration, recall request) without manually intervening in this process.
Find all our guides on marketing automation.
Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive marketing tasks.
Marketing automation software is used to specify criteria and results for tasks and processes that are then interpreted, stored and performed by software tools.
Marketing departments, consultants and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. These platforms often have features for email marketing, social network marketing, lead generation and more. Marketing automation products often integrate with CRM tools, although CRM tools with marketing automation are considered to be all-in-one CRM products.
Complementary solutions of Marketing Automation
Content Management System
Search Engine Marketing (SEM)
Public Relations (PR)
Customer Data Platform (CDP) Software
Social Media Marketing
Personalization and Behavioral Targeting