Professional group
Marketing
Operations Management
Sales & Customer Management
Human Resources (HR)
Marketing
Collaboration
Accounting & Finance
IT Services
Communications
Technology
Finance
Analytics
Construction
Transport
Legal
Education
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Category
Marketing Automation
Marketing Automation
Email Marketing
eCommerce
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Customer Data Platform (CDP) Software
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
SMS Marketing
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Feed management
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management

Marketing Automation software

Marketing software is a tool that helps companies optimise their marketing and communication strategies.

Need any advice? Discover all our articles of Marketing Automation
Professional group
Marketing
Operations Management
Sales & Customer Management
Human Resources (HR)
Marketing
Collaboration
Accounting & Finance
IT Services
Communications
Technology
Finance
Analytics
Construction
Transport
Legal
Education
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Category
Marketing Automation
Marketing Automation
Email Marketing
eCommerce
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Customer Data Platform (CDP) Software
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
SMS Marketing
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Feed management
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management

Compare software systems of Marketing Automation

Webmecanik

Open Source marketing automation solution without limits
Learn more about Webmecanik
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Drip

Make more money with smarter marketing.
Learn more about Drip
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Mapp Cloud

Insight-led Customer Engagement Platform
Learn more about Mapp Cloud
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Spread Family

Customer Relationship and Webmarketing
Learn more about Spread Family
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Fixel

Smarter Segmentation
Learn more about Fixel
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
neocamino

Useful marketing solution for small business
Learn more about neocamino
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Stamplate

Automate the generation of custom images
Learn more about Stamplate
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Abyssale

Auto-generate banner in seconds
Learn more about Abyssale
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
SharpSpring

A Complete Sales & Marketing Platform
Learn more about SharpSpring
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
QuitSnap Blue

Quit Snap Blue - Increase Your Sales Today!
Learn more about QuitSnap Blue
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Hub Marketing

Search Engine Marketing (SEM) Software
Learn more about Hub Marketing
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
MoonMail

Email Marketing Software
Learn more about MoonMail
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Accengage

European Leader for Push Notifications (App, Web & Facebook)
Learn more about Accengage
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
wewmanager

Email and SMS marketing + data intelligence
Learn more about wewmanager
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Dataslayer.ai

Best Supermetrics alternative
Learn more about Dataslayer.ai
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
BenchmarkONE

CRM all-in-one | Optimise sales and marketing
Learn more about BenchmarkONE
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Zoho Campaigns

Marketing automation tool
Learn more about Zoho Campaigns
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Agorapulse

Simple & Affordable Social Media Management
Learn more about Agorapulse
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Mautic

Free Open Source Email Marketing Software
Learn more about Mautic
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics
Visiblee

Generate highly qualified leads from your website
Learn more about Visiblee
Marketing Automation
Security & Confidentiality
Support
Sales Force Automation
Integration & Interoperability
Analytics

Marketing Automation: purchase guide

What is marketing automation software?

Definition

Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.

The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.

How does it work?

To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.

They allow you to set up rules to automate repetitive tasks, such as:

  • Sending personalised answers
  • Attributing a lead score
  • Creating custom reminders

What are the main features of a SaaS marketing automation solution?

Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:

  • Email campaign management: email templates, email scheduling
  • Landing page creation
  • Social media tracking and automated social media posting
  • Newsletter automation based on RSS
  • SMS marketing management
  • Marketing analysis tools for multiple channels

Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.

Why use marketing automation software?

Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.

Advantages of marketing automation

  • Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
  • Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
  • Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
  • Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
  • Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
  • Improve conversion rates and the ROI of your marketing campaigns with A / B testing
  • Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more

Disadvantages

  • These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
  • Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice

How to choose the best marketing automation solution?

The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.

What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.

The best marketing automation software