Choosing the positioning of a sales location requires a targeted strategy. In order to collect commercial information related to geolocation, it is important to use a marketing software.
Compare software systems of Geomarketing
Geomarketing: purchase guide
What is online geomarketing software?
Geomarketing software is a programme specially designed to set up a good location strategy in a catchment area. The principle is based on the analysis of geographical data and market trends which tend to differ according to location. Thanks to this IT solution, collecting accurate data and knowing the market coverage rate becomes less laborious.
How does it work?
A wealth of information circulates on the Internet that geomarketing software publishers wanted to make the most of. Unlike the traditional method, these online solutions collect data from INSEE to make the results reliable and competitive. They do not need to be downloaded to a computer. The tool; hosted on the publisher's or a partner's server; works as soon as the user has access to the Internet. Once connected, all that is required is access to the software interface.
Since it is a SaaS programme, the data recorded is saved on the Cloud. The user can consult them at any time.