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SMS Marketing
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SMS Marketing software

SMS software are ideal marketing tools that are used to have a personalised and direct exchange with prospects and customers. With a plethora of features, such as geolocalization, SMS software offers a more in-depth approach compared to traditional emailing. Moreover, with this type of software, you can carry out traditional campaigns such as transactional messages, surveys...

Professional group
Marketing
Operations Management
Sales & Customer Management
Human Resources (HR)
Marketing
Collaboration
Accounting & Finance
IT Services
Communications
Finance
Analytics
Construction
Transport
Technology
Legal
Education
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Category
SMS Marketing
SMS Marketing
Email Marketing
Marketing Automation
eCommerce
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Customer Data Platform (CDP) Software
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Feed management
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management

Compare software systems of SMS Marketing

SMSFactor

SMS platform for marketing and alerts SMS sendings.
Learn more about SMSFactor
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
smsmode

SMS Agregator - CPaaS - Communication Platform As A Service
Learn more about smsmode
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
Send-Up

Emailing, SMS, Landing Page, WebApp, Marketing Automation
Learn more about Send-Up
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
Mailify

Boost your turnover, build loyalty with emailing
Learn more about Mailify
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
myElefant

Mobile messaging platform
Learn more about myElefant
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
Dialog Insight

The Power of Personalized Marketing in One Platform
Learn more about Dialog Insight
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
wewmanager

Email and SMS marketing + data intelligence
Learn more about wewmanager
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
Sendinblue

All-in-One Marketing Platform
Learn more about Sendinblue
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing
Sarbacane

Boost your sales activities, engage, inform
Learn more about Sarbacane
Marketing Automation
Support
Security & Confidentiality
Communication
Integration & Interoperability
Testing

SMS Marketing: purchase guide

Tips on SMS marketing

The common point with all of your customers is that they have a telephone with them at all times. Regardless of the type of phone, the operating system (Android, IOS) and its location, you can immediately reach him/her via SMS.

Unlike emails, SMS messages are all opened and read within minutes of being received, making it the most effective marketing channel on the market. However, you should not over-exploit SMS communication as it can be considered as intrusive and have a reverse effect.

The guide to using SMS software

Using SMS software is the safest solution to reach your audience and deliver the right message. Moreover, sending mass SMS is one of the most efficient marketing channels. But there are still many rules that you should follow. Here is a complete guide on SMS software

What is SMS software?

SMS software is a marketing tool that can be used to carry out advertising campaigns or to send personalised messages to customers. It is used to send a large amount of SMS messages according to criteria selected by the sender. It is the perfect solution to communicate quickly and efficiently with customers.

Sending SMS messages via the Internet makes message routing easier and gives you the opportunity to build loyalty with your customers, who generally appreciate these short messages. On the other hand, sending SMS messages should not become intrusive and should not be done too often, otherwise, your customer will not read your messages. You need to find the right balance so that the prospect or customer does not feel pressured or feel that you are entering his or her personal sphere.

How to set up your SMS sending strategy? 

SMS campaigns are easy to set up and are also much cheaper than other marketing strategies. Businesses have been using SMS software for many years now, and it has been perfected to meet the demands of companies from all types of industries. 

By sending SMS in bulk, you don't need a large team working on the design or the visibility of the message. Writing an SMS doesn't take very long and doesn't require much effort. Moreover, sending SMS is environmentally friendly!

What should you consider when setting up your SMS campaign?

Sending advertising, informative or commercial SMS messages has been proven to work. To avoid the risk of tarnishing the relationship with some of your customers, you must :

  • Identify your target. Do not send a message that is not relevant to a customer because it can tarnish your image.
  • Respect Opt-in. This is the principle that obliges a company to ask for prior consent from its client before integrating it into a direct prospecting approach such as sending SMS messages via the Internet. You must not depart from this rule at the risk of incurring sanctions.
  • Never send SMS messages between 8:00 pm and 10:00 am from Monday to Friday, nor on public holidays and Sundays. 
  • Give your customer the possibility to unsubscribe by sending STOP SMS.

What are the features of SMS software?

Before choosing your SMS software, please take a look at the following features and advantages:

  • The cost! This is essential. You can find SMS platforms or software that offer sending SMS messages at low rates.
  • The import of contacts is easy and quite vast. You must be able to enter the number of contacts you want. 
  • The creation of groups to better target your SMS campaign. 
  • The automatic management of unsubscriptions.
  • The programming of SMS sending when you want. Being able to program is a real asset. So you send a message that has been programmed for a week or two and you don't have to worry about it anymore.
  • The management of received replies.
  • The ability to consult message templates in order to select the most relevant message for your SMS via the Internet. 
  • View detailed statistics analysis to study the relevance of your SMS campaign and the possibility to adjust it if necessary. 

Why is sending SMS interesting for your company?

SMS software is a great tool for all companies. For large structures, VSE or SME, using SMS software has many advantages:

  • Increase the loyalty of your customers by having a regular contact with them.
  • The reading rate is almost 90% and the memorisation rate is 60%.
  • The return on investment is really important unlike newsletters which are rarely read. 
  • SMS campaigns are inexpensive and will not weigh too heavily on your company's budget.
  • The message is read immediately and you can follow the opening rate.

To get a message across easily and be sure that it will be read by your customers, don't hesitate to choose one of the SMS sending software at your disposal. The customer is always reachable by SMS! What better way to send them a message!