Content marketing software automates the process of creating, publishing, and distributing content to targeted audiences. It streamlines content creation, optimizes content for SEO, and tracks performance metrics to help marketers make data-driven decisions.
Content Marketing Software
Our selection of 2 content marketing software
Pricing on request
Streamline your content creation with a powerful tool that automates video production, optimizes SEO, and provides analytics for maximum engagement.
Video Sherpa is a content marketing software that offers a user-friendly interface, customizable templates, and a range of editing tools to create professional-looking videos quickly. With seamless integration with social media platforms, Video Sherpa helps you reach your target audience and track their engagement with detailed analytics.
Read our analysis about Video Sherpa Learn more To Video Sherpa product page
Pricing on request
Boost your content marketing with powerful insights and analytics. Measure the impact of your campaigns and optimize your strategy for success.
With Fypii, you can easily track your content performance, identify top-performing channels and topics, and gain valuable insights into your audience's behaviour. Use these insights to create more effective campaigns and increase your ROI.
Read our analysis about Fypii Learn more To Fypii product page
Content Marketing software: purchase guide
What is content marketing software?
Content marketing software is designed to enable companies to distribute digital content (white paper, video, webinar) that is of great interest to their potential customers.
A flower shop, for example, can distribute a guide on how to make Valentine's Day success to a wide audience. People who wish to take advantage of this content to learn new things will have to leave their contact details to access it. These contacts (detected as potential customers) are thus considered as qualified leads for the salesperson who will be able to suggest his services or make commercial/promotional offers to these people.
Content marketing offers extremely high conversion rates (prospect to customer) compared to acquisition approaches such as Google Adwords, advertising banners, and others.
Functionalities of content marketing software
Content marketing software usually offers the following features:
- Content management (white papers, webinars, etc.)
- Registration, download, sharing, purchase statistics
- Monitoring of the conversion funnel
- Contact and lead management
- Email marketing campaign management
Content Marketing softwares: Q&A
Look for software that offers content creation tools, SEO optimization, social media integration, email marketing capabilities, and performance analytics. The software should also allow for collaboration between team members and provide customizable reporting options to suit your business needs.
Content marketing can help increase brand awareness, drive website traffic, generate leads, and improve customer engagement. It can also establish your business as a thought leader in your industry and improve your search engine rankings.
Some of the best content marketing software options in the UK market include HubSpot, Contentful, SEMrush, Hootsuite, and Sprout Social. Each of these software options offers unique features and capabilities to suit different business needs.
Some popular free content marketing software alternatives include Canva for graphic design, Google Analytics for performance tracking, and Mailchimp for email marketing. However, these options may have limited capabilities compared to paid software options.
