PR software helps companies manage their relationships with the media, track their coverage, and measure their impact. It can also help manage social media accounts, monitor brand mentions, and analyze data to inform future PR strategies.
Public Relations (PR) Software
Our selection of 1 public relations (pr) software
Paid version from €149.00 /month
Revolutionize your PR game with cutting-edge software that streamlines communication, media monitoring, and analytics.
This PR software offers a centralized platform for all your communication needs, including media outreach, press release distribution, and influencer management. With real-time media monitoring and analytics, you can measure the impact of your campaigns and make data-driven decisions for future strategies.
Read our analysis about Babbler Learn more To Babbler product page
Public Relations (PR) software: purchase guide
What is online PR software?
Definition
Managing one's brand image is a key success factor for any company. Some PR software like Babbler allows you to do this by connecting you directly with the influencers or journalists who will relay your messages.
PR software also allows you to monitor your activity by generating dashboards and reports in real-time.
How does it work?
It is a functional tool with the necessary modules to reinforce the external communication of a company or brand. Via a platform hosted on a third-party computer, it is possible to manage all the workflows related to this business. The software, therefore, takes care of contact management, the sending of e-mails, and real-time monitoring of the impact of these actions on the e-reputation of the brand.
The PR tool is available in several versions. Free programmes, for example, can be downloaded to the communication manager's computer. Cloud-based solutions allow online data to be centralised.
Public Relations (PR) softwares: Q&A
Look for software that includes media monitoring, media database management, social media management, and analytics reporting. Some software may also offer influencer outreach, press release distribution, and crisis management features.
PR can enhance your brand's reputation, increase visibility, and build credibility with your audience. It can also generate leads and increase sales, improve customer engagement, and help manage crisis situations.
Some of the best PR software options include Cision, Meltwater, and TrendKite. Each offers a range of features and benefits for managing your PR efforts.
Some free PR software alternatives include Google Alerts for media monitoring, Hootsuite for social media management, and Mailchimp for email marketing. However, these tools may not offer the same level of functionality and support as paid software options.
