Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.
Email Marketing Software
Email marketing software allows you to send mass emails to people on a mailing list.
Our selection of 20 email marketing software
Pricing on request
Automate and streamline your email marketing with powerful tools for segmentation, A/B testing and analytics.
Improve engagement rates by targeting the right audience with personalised content. Track performance with detailed reporting and optimise campaigns for maximum ROI.Read our analysis about SMTP
Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.
Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.Read our analysis about Webmecanik Automation
Pricing on request
Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.
Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.Read our analysis about Marketing Cloud
Paid version from US$8.00 /month
Boost your email marketing with advanced features like automation, segmentation, and A/B testing.
With automation, set up triggered emails to be sent based on user behaviour. Segment your audience based on demographics, behaviour, and engagement. Test different subject lines, content, and send times to optimise your campaigns. Moosend has everything you need to take your email marketing to the next level.Read our analysis about Moosend
Paid version from US$20.00 /month
Professional email marketing software that streamlines campaigns, automates workflows, and provides in-depth analytics.
With the ability to create custom templates, segment audiences, and integrate with other software, this email marketing solution is perfect for businesses of any size looking to increase engagement and conversions.Read our analysis about MailChimp
Pricing on request
Boost your email campaigns with powerful automation tools, A/B testing and detailed analytics. Enhance your customer engagement with ease.
With our email marketing software, you can create personalized campaigns that resonate with your audience. Automate your email workflows and track performance in real-time, with detailed insights to help you optimize your strategy. Plus, our A/B testing feature lets you experiment with different content to find what works best for your brand.Read our analysis about wewmanager
Paid version from €69.00 /month
A powerful email marketing software with advanced segmentation and automation features for targeted campaigns.
Create personalised campaigns with ease using Sarbacane's intuitive drag-and-drop editor. Analyse engagement with detailed reports and optimise your strategy for maximum impact. With GDPR-compliant data management, you can trust in Sarbacane for secure and effective email marketing.Read our analysis about Sarbacane
All-in-one email marketing software with advanced automation, segmentation, and personalisation features for efficient campaigns.
Mautic allows you to create customised campaigns with its drag-and-drop builder, track user behaviour with lead scoring, and integrate with your favourite tools for seamless operation. Its powerful reporting and analytics features enable you to optimise your campaigns and achieve better ROI.Read our analysis about Mautic
Paid version from €64.00 /month
Email marketing software that automates campaigns, provides detailed analytics, and personalisation options.
With Dialog Insight, you can easily create and schedule email campaigns, segment your audience, and track engagement metrics. The software also offers advanced personalisation options, such as dynamic content and conditional statements, to improve customer engagement.Read our analysis about Dialog Insight
Paid version from US$15.00 /month
Create, send and track professional email campaigns with ease. Automate your marketing with drag-and-drop workflows, A/B testing and landing pages.
Benchmark Email's intuitive software simplifies complex email marketing tasks to help you reach your target audience efficiently. With powerful automation tools, you can easily create customised campaigns that deliver results.Read our analysis about Benchmark Email
Pricing on request
Streamline your email marketing with easy automation, personalisation and segmentation. Boost engagement with stunning templates and A/B testing.
MoonMail's user-friendly platform allows you to automate your campaigns with ease, while personalising content to specific segments. Its wide range of templates and A/B testing capabilities ensure your emails look stunning and perform optimally.Read our analysis about MoonMail
Paid version from US$3.00 /year
Create effective email campaigns with ease. Automate workflows, segment contacts, and track performance.
With Zoho Campaigns, you can design professional-looking emails without any coding skills. Use pre-built templates, personalize content, and schedule campaigns. Analyze open rates, click-through rates, and engagement with real-time reports.Read our analysis about Zoho Campaigns
Pricing on request
Automate email campaigns, track open rates, and personalise messages with this email marketing software.
Create customised templates, schedule campaigns, and analyse data to improve outreach and engagement with your audience. Perfect for small businesses and freelancers.Read our analysis about Yet Another Mail Merge (YAMM)
Pricing on request
Powerful email marketing tool for businesses of all sizes. Create and send customised campaigns, track performance, and engage with customers easily.
With Mindbaz, you can segment your audience, automate your campaigns, and personalise your messages to increase open rates and conversions. Its intuitive interface and analytics dashboard make it easy to measure success and improve your email marketing strategy.Read our analysis about Mindbaz
Paid version from €69.00 /month
Boost your email marketing with advanced automation, segmentation, and reporting tools. Get more opens, clicks, and conversions with ease.
With Mailify, you can create personalised email campaigns, automate follow-ups, and track performance in real-time. Its intuitive drag-and-drop editor, responsive templates, and A/B testing feature make it easy to design and optimise your emails for maximum impact.Read our analysis about Mailify
Pricing on request
EcoSend is a cutting-edge email marketing platform designed to cater to the needs of businesses looking to reduce their carbon footprint and make a positive impact on the environment.
Unlike traditional email marketing platforms that consume an enormous amount of energy and generate significant carbon emissions, EcoSend offers a more sustainable alternative. EcoSend's innovative platform employs energy-efficient servers and offsets the carbon footprint of each email sent.Read our analysis about EcoSend
Paid version from €49.00 /month
Streamline email campaigns with this software's advanced features for automation, segmentation, and personalisation.
With its intuitive drag-and-drop interface, ActiveCampaign simplifies the creation of targeted email campaigns. The software's automations allow for timely follow-ups and personalised messaging, while the ability to segment contacts based on behaviour ensures that each message resonates with its intended audience.Read our analysis about ActiveCampaign
Paid version from €19.00 /month
A powerful email marketing software that simplifies campaigns, automates workflows and provides detailed analytics.
Create and send professional emails with ease, and customise them with a drag-and-drop editor. Use automation to send targeted messages to different segments of your audience. Gain insights into your campaigns with advanced reporting and analytics.Read our analysis about Brevo (ex Sendinblue)
Paid version from €8.00 /month
Boost your email marketing with advanced automation, personalisation, and segmentation tools.
ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.Read our analysis about ActiveTrail
Paid version from US$15.00 /month
Create professional emails with ease using this email marketing software. Enjoy a variety of templates and drag-and-drop editor to streamline your email campaigns.
This software offers a user-friendly interface and editable templates to create customized emails. You can also track email performance and integrate with other tools for a seamless experience.Read our analysis about BEE
Email Marketing software: purchase guide
What is Email Marketing Software?
An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
- Customer acquisition, when acquiring customers, a company relies on new contact bases to communicate with a specific target group. The intention is to turn contacts into prospects.
- Customer loyalty, sending information frequently via newsletters makes it possible to retain an audience. These campaigns also make it possible to offer products that are complementary to a previous purchase.
- The commitment and loyalty of a community through their newsletter
Why Use Email Marketing Software?
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
What are the Features of an Email Marketing Software?
Emailing solutions offer all the following basic functions:
- Management of contact databases with import and export
- Contact segmentation
- Management of opt-in and opt-out
- Design of emails (sometimes called mailing kits)
- Monitoring campaign performance
- Mass emailing
Other less common features are found in some programs:
- A/B Testing to assess different messages for the same campaign
- Targeting or the ability to address all and only the right people
- The personalization of the proposed contents
- The integration of emailing into a more general marketing scenario
- The autoresponder
- The creation of Landing Pages
- Webinar management
How to Choose an Emailing Tool?
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Guides, Advice and Best Emailing Practices
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Setting Up an Emailing Platform
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Configure the SPF and DKIM to Optimize its Delivery Performance.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
Create an Effective Emailing Campaign
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email Marketing softwares: Q&A
When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.
Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.
There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.
Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.