Benchmark Email is an intuitive and accessible email marketing platform designed for marketing professionals in multiple sectors such as retail, e-commerce, gastronomy, hospitality, entertainment, consumer services, and more. It is designed for managers, directors, or marketing specialists who manage campaigns for databases of all sizes. Benchmark Email addresses common challenges such as limited time, overly complex tools, confusing reports, low engagement, the need for simple automations, effective segmentation, and dependable support. Its key strengths include a drag-and-drop editor, Brand Kit, simple segmentation, accessible automation, clear dashboards, integrated forms and landing pages, AI features (Smart Design & Smart Content), live human support, and scalable pricing plans.

What are the main features of Benchmark Email?

Advanced email editor with integrated AI

This feature enables you to create professional, responsive emails without technical skills. Smart Design automatically generates templates aligned with your brand or website, using your logo, visual style, and structure. Templates include editable blocks (text + image, buttons, consent reminders), product sections for e-commerce, and reusable components. Smart Content writes or rewrites your copy in seconds, speeding up content creation.

• Automatically generate templates that match your brand identity
• Build promotional emails quickly using product or image-text blocks
• Let the AI produce content when you need inspiration

Brand Kit and external image integration

The Brand Kit ensures consistent visual identity across all campaigns by centralising your colours, logo, and fonts. You can also import designs from Canva and use built-in free image libraries such as Pexels and Giphy.

• Maintain visual consistency across all email campaigns
• Create attractive emails without relying on a designer
• Save time by reusing assets from Canva

Automation, landing pages, lead generation, and e-commerce

Benchmark allows you to build simple automations for your marketing workflows, such as sequences, follow-ups, and lead nurturing. Customisable landing pages help with lead capture. E-commerce features include Shopify integration, product blocks in emails, syncing customer lists, and A/B testing to optimise subject lines, content, and timing.

• Launch welcome or re-engagement email sequences automatically
• Create a landing page tailored to a specific campaign
• Insert new Shopify products directly into your newsletter

Reporting and campaign optimisation

A clear dashboard provides performance metrics such as open rates, clicks, bounces, and unsubscribes. Integration with Google Analytics is available. The Inbox Checker tool allows you to preview your emails across devices and email clients before sending to ensure proper rendering.

• Track campaign performance in real time
• Identify areas for improvement using A/B testing
• Check email rendering across multiple devices before sending

Contact management and effective segmentation

Benchmark enables easy import of contact lists (CSV, CRM) and allows segmentation based on behaviours or demographic data to help you run more targeted campaigns.

• Send targeted offers based on purchase history
• Automatically exclude inactive contacts
• Create dynamic segments based on email engagement

Why choose Benchmark Email?

• Fast email creation with AI support: Smart Design generates brand-aligned templates, Smart Content writes or rewrites text
• Visual consistency guaranteed: Brand Kit, Canva integration, and built-in image libraries
• Optimised for e-commerce: product blocks, Shopify integration, list syncing, and automation
• Simplified automation: marketing workflows, landing pages, lead nurturing
• Clear, actionable reporting: key KPIs, A/B tests, and cross-client previews