Mailerlite: in summary

MailerLite is an email marketing platform designed to help small businesses create, send, and optimize email campaigns effortlessly. It offers a range of features such as drag-and-drop email builders, automation workflows, and detailed analytics, making it a versatile tool for growing your business. MailerLite stands out for its user-friendly interface and affordability, catering especially to startups and small enterprises.

What are the main features of MailerLite?

Intuitive Drag-and-Drop Email Builder

MailerLite's drag-and-drop email builder makes creating beautiful, professional emails simple and fast. Users can choose from a variety of templates and customize them to fit their brand, making it easy to design emails that engage and convert.

  • Drag-and-drop editor for easy email creation
  • Variety of customizable templates
  • Mobile-responsive designs for optimal viewing on any device
  • Built-in photo editing tools for enhanced visuals

Advanced Automation Workflows

MailerLite's automation workflows allow businesses to set up sophisticated email sequences that run automatically, ensuring timely and relevant communication with subscribers. These workflows can be tailored to specific actions, such as sign-ups or purchases, making email marketing more efficient.

  • Visual workflow builder for creating automation sequences
  • Pre-designed automation templates for common campaigns
  • Customizable triggers and actions to personalize subscriber journeys
  • Segmentation options for targeted email delivery

Comprehensive Analytics and Reporting

MailerLite provides in-depth analytics and reporting tools to help users track the performance of their email campaigns. These insights enable businesses to understand subscriber behavior and refine their marketing strategies for better results.

  • Detailed reports on email open rates, click-through rates, and conversions
  • Real-time campaign performance tracking
  • Subscriber activity monitoring and segmentation
  • A/B testing to optimize email content and design

Customizable Signup Forms and Landing Pages

MailerLite offers a variety of customizable signup forms and landing pages that help businesses capture leads and grow their email lists. The easy-to-use editors and templates allow for quick setup and deployment.

  • Drag-and-drop form and landing page builders
  • Variety of templates for different use cases
  • Mobile-responsive and optimized for all devices
  • Integration with websites and social media platforms

Seamless Integrations with Popular Tools

MailerLite integrates smoothly with numerous popular tools and platforms, enhancing its functionality and allowing users to streamline their workflows. This makes it easy to connect email marketing with other business processes.

  • Integration with e-commerce platforms like Shopify and WooCommerce
  • Connection with CRM systems such as HubSpot and Salesforce
  • API access for custom integrations and advanced users
  • Sync with social media platforms for wider reach

Cost-Effective and Scalable Solutions

MailerLite offers affordable pricing plans that scale with your business. This makes it a perfect choice for small businesses and startups looking to grow without breaking the bank.

  • Flexible pricing plans to fit different business sizes and needs
  • Free plan available with essential features
  • Scalable options to grow with your business
  • Transparent pricing with no hidden fees

MailerLite empowers small businesses to manage their email marketing with ease and efficiency. Its blend of intuitive design, powerful features, and affordability makes it an excellent choice for those looking to enhance their marketing efforts and connect with their audience more effectively.

Mailerlite: its rates

Forfait gratuit
Free
Forfait Premium Mailerpro
€100.00
/month /user

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4.7
Based on +200 reviews

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Mailerlite
4.7
Based on +200 reviews