Mailerlite : Effortless Email Campaigns for Small Businesses

Mailerlite is a comprehensive email marketing platform designed for small businesses looking to maximise their outreach with minimal effort. It offers an intuitive interface, advanced automation, and extensive integration capabilities that rival more expensive alternatives. Stand out with professional newsletters and automate your marketing campaigns seamlessly.

What are the main features of Mailerlite?

Email Campaign Management

Stay on top of your email marketing with streamlined campaign management tools. Mailerlite offers a variety of functionalities to make your email marketing hassle-free:

• Drag & Drop Editor: Create stunning emails without any coding knowledge.
• Scheduled Campaigns: Set up and automate emails to be sent based on your schedule.
• Template Gallery: Choose from a selection of pre-designed templates to save time.

Advanced Automation

Boost your efficiency with powerful automation features that help you run personalised campaigns effortlessly:

• Workflow Automation: Set up automated workflows to nurture and engage your audience.
• Behavioural Targeting: Send emails based on user actions and behaviours for higher engagement.
• Auto Resend: Automatically resend emails to those who haven’t engaged the first time.

Comprehensive Analytics

Make data-driven decisions with Mailerlite's in-depth analytics and tracking tools:

• Performance Reports: Get detailed insights into your campaign's performance.
• Click Map: Visualize which parts of your email are generating the most interest.
• A/B Testing: Test different versions of emails to optimise for best results.

Integration Capabilities

Seamlessly integrate Mailerlite with various tools and platforms to streamline your workflow:

• API Access: Flexibility to connect Mailerlite with custom applications using API.
• eCommerce Integration: Sync with platforms like Shopify and WooCommerce to manage your email campaigns alongside your store operations.
• CRM Integration: Connect with CRM tools such as Salesforce and HubSpot for unified management.