A CDP software collects and integrates customer data from various sources and creates a unified customer profile. It then uses this profile to provide insights and personalized experiences to customers across different channels such as email, social media, and website.
Customer Data Platform (CDP) Software Software
CDPs (Customer Data Platform) are multi-channel customer data aggregators that enable relevant marketing actions to be implemented.
Our selection of 6 customer data platform (cdp) software software
Pricing on request
Enhances customer experiences through data integration, analysis, and personalisation.
Bloomreach offers a dynamic Customer Data Platform (CDP) designed to unify customer data across various touchpoints. It enables organisations to enrich customer experiences through advanced analysis and tailored personalisation strategies. Key features include data integration, machine learning-driven insights, and real-time customer engagement capabilities.
Read our analysis about Bloomreach Learn more To Bloomreach product page
Pricing on request
A powerful Customer Data Platform (CDP) software that centralises customer data, delivers insights and personalisation to optimise customer interactions.
Quintessence provides a unified view of customer data from multiple sources, including behavioural, transactional and demographic data. It enables marketers to segment audiences, create targeted campaigns and measure results, while providing a personalised experience to customers.
Read our analysis about Quintessence Learn more To Quintessence product page
Pricing on request
A Customer Data Platform software that centralises customer data, provides real-time analysis, and automates marketing campaigns to increase customer engagement.
With Eulerian Technologies, businesses can track customer behaviour across multiple channels and devices, create customised segments, and deliver personalised experiences. The software also offers A/B testing, attribution modelling, and predictive analytics to optimise marketing ROI.
Read our analysis about Eulerian Technologies Learn more To Eulerian Technologies product page
Pricing on request
This Customer Data Platform software enables businesses to gather, unify and activate customer data from multiple sources.
Scal-e provides a user-friendly interface for marketers to build custom segments, automate campaigns and track performance. The software's AI-powered algorithms help predict customer behaviour and improve engagement.
Read our analysis about Scal-e Learn more To Scal-e product page
Pricing on request
Boost customer engagement and conversions with a powerful Customer Data Platform (CDP).
Advalo's CDP software aggregates customer data from multiple sources, creating a single customer view. Utilise this data to deliver personalised campaigns across multiple channels, drive engagement and increase conversions.
Read our analysis about Advalo Learn more To Advalo product page
Paid version from €500.00 /month
A powerful CDP software that collects and analyses customer data to provide insights for better decision making.
With its user-friendly interface, Decide AI allows you to easily integrate customer data from multiple sources and create detailed customer profiles. Its AI-powered analytics feature provides actionable insights to improve customer engagement and increase revenue.
Read our analysis about Decide AI Learn more To Decide AI product page
Customer Data Platform (CDP) Software software: purchase guide
What is a CDP?
Definition: Customer Data Platform
CDP is an IT solution that integrates with the marketing and sales information system to centralize and unify all customer data in order to process them and initiate highly relevant marketing actions.
How does it work?
CDP is software that is online or hosted on the user company's private servers and consists of a set of connectors (APIs) that allow data to be downloaded from the company's software and software packages (CRM, Email Marketing, ERP, Web Site, etc.). The data collected by the CDP is unified by the platform (duplicates, joins, enrichment) and stored in data tables.
Ultimately, users (mainly marketers) can search, sort and segment the data to identify groups of customers who share similarities that are relevant for marketing actions.
It is then tools such as email marketing or programmatic software that will enable marketing actions to be implemented.
What are the main features of a Customer Data Platform?
The Customer Data Platform focuses on the collection and processing of customer data from all marketing channels.
Collection of customer data
The first functionality of a CDP is to connect to third-party software, software packages, and tools containing refreshed customer data on a regular basis. Connectors allow data to be reported regularly (once or several times a day)
Unification and cleaning of data
It is not enough for the data to be in a single place for them to be usable. It is the role of the CDP to unify the data:
- Data duplication
- Removal of inconsistencies
- Error suppression
- Join between the same entities (e.g. the same person in the CRM and in a cookie)
- Data enrichment
Data manipulation and analysis
Once the data has been properly stored in the CDP database, it can be manipulated (without coding) by marketing decision-makers. Most of the time, it is about being able to filter, sort and segment contacts to identify contextualized populations (segments).
CDPs can also predict lead and customer behavior and marketers can use these predictions to deliver messages that will engage prospects in a buying process. For example, a person who has viewed a product on the website and purchased similar products in a store may trigger a special offer.
Management of marketing actions
The Customer Data Platform can create events that will be interpreted as triggers in email marketing campaigns for example. Some CDPs integrate automation marketing tools but most are limited to data management.
Who uses Customer Data Platforms?
CDPs are simple tools with complex integration. The implementation, therefore, requires a lot of resources to understand the business issues and configure the platform. In fact, CDPs are intended for large and mature companies in terms of data management. By mature we mean that they have a very advanced use of customer data.
CDP customers are companies with several thousand customers such as hotel groups, clothing brands, etc.
Why use a CDP in a company?
CDP is a tool that allows you to take advantage of your customer data like no other solution, but it does have some inconveniences.
Advantages
- Have a perfect knowledge of your customers
- Breaking barriers between channels: really moving to multi-channel
- Centralization of data
- Increase data quality
Disadvantages
The time spent implementing the solution and the necessary resources
What is the difference between a CDP and a DMP?
Unlike a CDP, the DMP (Data Management Platform) does not offer a multi-channel vision. The DMP focuses on programming and cookie management. On the other hand, the DMP processes data in real-time (or almost). The DMP is oriented towards data volume while the CDP values data quality and customer knowledge.
Customer Data Platform (CDP) Software softwares: Q&A
Look for features such as data integration, real-time data processing, customer segmentation, predictive analytics, and omnichannel marketing capabilities. Also, consider the ease of use, scalability, and security of the software.
A CDP software can provide multiple benefits to your company, such as improved customer experiences, increased customer engagement, better customer retention, and higher revenue. It can also streamline your marketing efforts and help you make data-driven decisions.
Some of the best CDP software options in the UK market include Segment, Tealium AudienceStream, BlueConic, Lytics, and Optimizely. However, the best software option for you depends on your specific business needs and goals.
Some of the free CDP software alternatives you could try include BlueConic's free trial version, Segment's free plan for up to 1,000 monthly tracked users, and Lytics' free plan for up to 100,000 monthly tracked users. However, keep in mind that these free options may have limited features compared to paid versions.
