Iterable is designed for businesses seeking to enhance their marketing efforts through automation. With a focus on growth-driven strategies, it empowers marketing teams to deliver personalised experiences. Key features include cross-channel marketing, seamless integration, and advanced audience targeting.

What are the main features of Iterable?

Cross-channel Marketing

Boost your outreach efforts with Iterable's comprehensive cross-channel marketing capabilities. It enables you to seamlessly connect with your audience across various platforms, ensuring consistent messaging and broader engagement.

• Email Marketing: Personalise email campaigns and automate follow-ups.
• SMS Campaigns: Reach users instantly with targeted SMS blasts.
• Push Notifications: Engage with app users in real-time.

Seamless Integration

Iterable's robust integration features ensure that it fits smoothly into your existing tech stack. By connecting various tools, it maximises efficiency and simplifies data management across your marketing operations.

• APIs and Webhooks: Integrate with multiple services effortlessly.
• Data Sync: Ensure real-time updates and data consistency.
• CRM Compatible: Connect directly to popular CRM systems for enhanced data insights.

Advanced Audience Targeting

Sharpen your marketing strategies with Iterable's advanced audience targeting features. This tool provides insights and tools to segment your audience effectively, ensuring your messages reach the right people at the right time.

• Custom Segmentation: Create audience segments based on user behaviour and preferences.
• Personalisation: Tailor messages to individual users to increase engagement.
• Predictive Analytics: Leverage data for more informed targeting decisions.