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Feed management software

Feed Management Software are marketing solutions that facilitate and optimize the presence of your products on comparators and marketplaces. They allow you to transfer your product catalogs in the right formats and to refresh your content in real-time.

Professional group
Marketing
Operations Management
Sales & Customer Management
Human Resources (HR)
Marketing
Collaboration
Accounting & Finance
IT Services
Communications
Finance
Analytics
Construction
Transport
Technology
Legal
Education
Health
Recreational Activities
Association Management
Commercial
Services
Agriculture
Art
Media
Government
Corporation
Manufacturing
Law
Category
Feed management
Feed management
Email Marketing
Marketing Automation
eCommerce
Lead Generation
Search Engine Marketing (SEM)
Content Management System
Customer Data Platform (CDP) Software
Marketplace
Feedback Management
Survey
Webinar Marketing
Advertising
Landing Page
Mobile Marketing
Digital Signage
Social Media Marketing
Digital Asset Management (DAM)
Content Marketing
Marketing Intelligence
Reputation Management
SMS Marketing
Geomarketing
AB Testing
Personalization and Behavioral Targeting
Web Marketing
Affiliate Marketing
Event Management
Graphic Design
Public Relations (PR)
Channel Management
Campaign Management
Ad Serving
Competitive Intelligence
Referral Marketing
Marketing Data
Marketing Analytics
Display Advertising
Multi Level Marketing (MLM)
Market Research
Blog
Account-based Marketing
Influencer Marketing
Brand Management

Compare software systems of Feed management

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MaPS System

All-in-1 data management solution for multichannel marketing
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Mobility

Feed management: purchase guide

What is feed management software?

Definition

In the world of digital marketing, feed management software is used to manage and organise an e-commerce platform. This type of program allows e-merchants to access their shop and perform various management operations such as stock analysis, sales monitoring or product organisation on the platform. Because it is online, this program can be accessed from any location and from any connected device.

How does it work?

Once the user has logged in using his login and password, the feed management software makes an inventory of all the products available in his shop. It classifies them in a database according to the categories or the type of item. It is also possible to create a customised sorting system according to the user's needs.

What are the main features of feed management software?

The features integrated in feed management software depends on the options offered by the publishers. However, here are some general features that any web marketing program of this kind should have :

Integration interface

To sell products, the retailer must first integrate them into his shop. Most product data feed management software has an interface dedicated to this function. The presence of forms is designed to facilitate the use of the software, even for people with no knowledge of programming languages.

Order management

Online product data feed management software automatically saves orders issued by customers and displays them in a dedicated interface. From this interface, the merchant can manage them and in particular validate or delete them. It is possible to follow up each order from the management window.

Categorise products

To differentiate products according to personalised criteria, it is possible to create categories on web marketing programs. Once they have been defined, the user will then just have to specify the category in which he wants to put each product to be integrated into his shop.

Search for product metadata

Some product data feed management software have a filter function available for each product. The program then begins to collect all information about the items, including size, weight, colour and available variants.

Product referencing

It is difficult, if not impossible, to sell a product online without it being well-positioned. To do this, feed management software is equipped with specialised SEO tools. These tools analyse the page content on each product and determine its relevance in terms of positions. Some programs offer suggestions to improve the SEO criteria.

Also in this perspective, there are programs that can share the product on social networks. It is then possible to set up targeted marketing actions according to the notoriety and the people who might be interested in the item.

Who uses feed management software?

Using feed management software does not require any specific technical skills. Anyone who knows how to use an electronic device can use this type of program. Thus, all professionals can use this tool in their business: company, shop, self-employed, etc... However, it is advisable to have a good basis in computer science or SEO in order to facilitate the assimilation of the rules of design and SEO.