Marketing Intelligence Software

Marketing intelligence software helps you research, analyse, and use information about your company, your competitors, and your industry. With this marketing software, you centralise information about your company's markets and products to increase your productivity and competitiveness.

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Marketing intelligence software

What is an online marketing intelligence tool?

Definition

An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers

How does it work?

The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy. 

Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.  

Complementary solutions of Marketing Intelligence

Content Management System

AB Testing

eCommerce

Lead Generation

Affiliate Marketing

Feed management

Email Marketing

Survey

Event Management

SMS Marketing

Marketing Automation

Graphic Design

Search Engine Marketing (SEM)

Webinar Marketing

Brand Management

Public Relations (PR)

Advertising

Landing Page

Feedback Management

Mobile Marketing

Customer Data Platform (CDP) Software

Geomarketing

Digital Signage

Social Media Marketing

Campaign Management

Digital Asset Management (DAM)

Content Marketing

Ad Serving

Personalization and Behavioral Targeting

Web Marketing

Marketing Data

Marketing Analytics

Display Advertising

Market Research

Reputation Management

Marketplace