What is an online marketing intelligence tool?
An online marketing intelligence software is used to analyze the current market by monitoring the company's competitors in a certain way. It integrates different modules to collect comments, publications, articles, etc. The search for information depends on the demand of web marketers.
How does it work?
The tool is programmed to collect various data on the company's competitors. It also allows the monitoring of the company's e-reputation. The tool automatically retrieves the information to enable the user to improve its market. This may involve collecting product prices, product rankings, or simply online items. Once all this information has been collected, the tool uses it one by one to provide statistics and guide the web marketer in setting up a strategy.
Marketing intelligence concerns different areas depending on the company, its targets, and objectives. For most of them, this automated tool is a practical and effective solution to increase their performance within a given market.
Complementary solutions of Marketing Intelligence
Content Management System
Search Engine Marketing (SEM)
Public Relations (PR)
Customer Data Platform (CDP) Software
Social Media Marketing
Digital Asset Management (DAM)
Personalization and Behavioral Targeting