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Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

Search Engine Marketing (SEM) : related categories

Our selection of 24 search engine marketing (sem) software

Majestic

Advanced SEO Analytics & Link Building Tool

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4.4
Based on 168 reviews
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close-circle Free version
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Paid version from €39.99 /month

Boost your online presence with cutting-edge SEM tools. Analyse your competitors, track your ranking, and identify new opportunities to drive traffic to your website.

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Our SEM software provides comprehensive analysis of your website's search engine performance. With intuitive tools to track your rankings and identify high-value keywords, you can optimise your content and stay ahead of the competition.

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GoBiggi

Streamline Project Management with Intuitive Tools

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with powerful SEM software. Drive traffic, increase sales and monitor performance with ease.

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GoBiggi's SEM software provides a comprehensive suite of tools to help you maximise your online marketing efforts. With keyword research, ad creation and performance tracking all in one place, you can streamline your campaigns and achieve impressive results.

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Monitorank

Advanced SEO Tracking for Comprehensive Insights

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

SEM software that tracks your website's search engine rankings, keyword performance, and competitor activity.

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Monitorank provides detailed analytics to help you optimize your SEO strategy and stay ahead of the competition. Its intuitive interface and customizable reports make it easy to monitor your website's search engine visibility and make data-driven decisions.

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Screaming Frog

SEO software: In site crawling. SEO Spider

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4.6
Based on 5 reviews
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Paid version from US$149.00 /month

Boost your website's visibility with powerful SEM software. Analyse your site's SEO and optimise your content to improve rankings.

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Screaming Frog's SEM software offers a comprehensive suite of tools to help you maximise your online presence. Conduct in-depth SEO analysis, identify technical issues and optimise your content for search engines. With Screaming Frog, you can stay ahead of the competition and ensure your website is always performing at its best.

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SEMrush

Enhance Your SEO Strategies with Superior Marketing Insights

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4.7
Based on +200 reviews
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close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$99.95 /month

Boost your online visibility with a powerful SEM software. Improve your search engine rankings, track your competitors, and analyze your website's performance.

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With this software, you can identify profitable keywords, create effective ad campaigns, and monitor your social media presence. Its user-friendly interface and comprehensive reports make it a must-have tool for any digital marketer.

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Keyword Suggest

Enhance Your SEO Strategy with Keyword Suggest

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your search engine visibility with our SEM software. Generate relevant keyword suggestions for your website and improve your online presence.

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Keyword Suggest is a powerful SEM software that helps you discover new keyword opportunities and optimise your website for search engines. With its intuitive interface and comprehensive analytics, you can easily identify high-performing keywords and track your progress over time. Stay ahead of the competition and reach your target audience with Keyword Suggest.

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Site Analyzer

Maximise Your Website's Performance with SEO Tools

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4.5
Based on 8 reviews
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Paid version from €42.00 /month

Boost your website's visibility with powerful SEM software. Analyze your site's SEO, track your competitors, and improve your online presence.

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With Site Analyzer, you can easily identify technical SEO issues, optimize your content for search engines, and monitor your backlinks. Plus, get insights on your competitors' strategies to stay ahead in the game.

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Benefits of Site Analyzer

check Page Analysis

check Keyword Research

check Backlinks

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YOODA INSIGHT

Boost Your SEO Strategy with Expert Analytics

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €39.00 /month

SEM software for keyword research, competition analysis, and ad campaign optimization.

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YOODA INSIGHT helps businesses improve their SEM strategies by providing comprehensive keyword research, competition analysis, and ad campaign optimization tools. With its user-friendly interface and powerful features, businesses can increase their visibility and drive more traffic to their website.

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Ranxplorer

Boost Your SEO Strategy with Advanced Analytics

No user review
close-circle Free version
close-circle Free trial
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Paid version from €19.90 /month

Boost your online presence with SEM software that optimises your search engine marketing campaigns, improves keyword research and provides detailed analytics.

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Ranxplorer's SEM software provides real-time data on your website's performance, keyword rankings and competitor analysis. Its comprehensive reporting and customisable dashboards make it easy to track the success of your campaigns and make data-driven decisions to improve your online visibility.

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Visiblis

Boost Marketing Efficiency with Advanced Analytics Software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €10.00 /month

Boost your online visibility and drive traffic to your website with our SEM software. Analyse keywords, manage campaigns and track performance easily.

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Our SEM software provides a comprehensive suite of tools to help you optimise your search engine marketing efforts. From keyword research and analysis to campaign management and performance tracking, our software streamlines the process and delivers results.

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SE Ranking

Comprehensive SEO Tool for Enhanced Digital Marketing

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4.7
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your website's visibility with powerful SEM software that delivers keyword research, competitor analysis, and custom reports in one easy-to-use platform.

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SE Ranking's SEM software offers a comprehensive suite of tools that enables you to optimise your website for search engines, track your rankings, and analyse your competitors' strategies. With intuitive reporting and a user-friendly interface, you can quickly make data-driven decisions to improve your online presence.

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Benefits of SE Ranking

check Rank tracking

check Keyword research

check Website audit

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ContentKing

Real-time SEO Auditing and Content Change Tracking

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4.9
Based on +200 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €19.00 /month

Boost your website's search engine ranking with this powerful SEM software. Monitor and fix technical SEO issues, track keyword performance, and receive real-time alerts.

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With this software, you can easily identify areas where your website can improve its SEO. ContentKing provides detailed reports on website performance, including broken links, missing meta descriptions, and more. Stay ahead of the competition with this comprehensive tool.

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Benefits of ContentKing

check real-time auditing

check change tracking

check alerting

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Cocolyze

The Revolutionary SEO Software

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4.0
Based on 6 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your website's online visibility with our SEM software. Analyse your competitors, track your keyword rankings, and get detailed insights to improve your SEO strategy.

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Our SEM software provides a comprehensive analysis of your website's search engine performance. Discover the keywords that drive traffic to your site, track your competitors' rankings, and receive actionable recommendations to improve your SEO efforts.

Read our analysis about Cocolyze

Benefits of Cocolyze

check Estimated traffic & rank value metrics for keywords

check Main SEO issues found in less than 15 minutes

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CocoScan

The easiest and most efficient SEO Scan tool.

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online visibility with our SEM software. Improve your search engine rankings, track your progress, and analyze your competitors in one place.

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CocoScan's SEM software provides comprehensive tools to help you optimize your online presence. With detailed keyword research, customizable reports, and competitor analysis, you can stay ahead in the search engine game. Plus, our intuitive interface makes it easy to understand and act on the data.

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Benefits of CocoScan

check Access results during the scan

check Interprets Javascript

check Detailed analysis of each URL

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Ryte

Digital marketing software

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with advanced search engine marketing software. Analyse your website's performance, track keywords and optimise your content.

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With this SEM software, you can identify technical issues on your website and improve your site's visibility in search engine results. Use the keyword research tool to find the best keywords to target and track your ranking progress over time.

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DeepCrawl

Cloud-based web crawling software

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3.9
Based on 66 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online visibility with our Search Engine Marketing software. Analyse your website's SEO performance and optimise your content to rank higher on Google.

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With our SEM software, you can identify and fix technical SEO issues, track keyword rankings, and monitor backlinks. It also provides in-depth insights into your competitors' strategies to help you stay ahead of the game.

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Clever Ads

Advertise on Google easily, free, obtain more with less.

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online presence with a powerful SEM tool. Reach your target audience, increase conversions, and drive traffic to your website.

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Clever Ads offers a range of features including keyword research, ad creation, and bid management. With its intuitive interface and real-time performance tracking, you can optimize your campaigns and get the most out of your advertising budget.

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Benefits of Clever Ads

check Campaign creator

check Google Ads Audit

check Keyword planner

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App Radar

Optimise App Marketing with App Analytics Tools

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4.0
Based on 99 reviews
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Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Boost your online visibility with cutting-edge SEM software. Track your app's performance and optimize your marketing strategy for maximum ROI.

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App Radar's SEM software offers comprehensive keyword research and competitor analysis tools to help you stay ahead of the game. Its user-friendly interface and real-time data analytics make it easy to monitor and adjust your campaigns for optimal results.

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Seobility

Comprehensive SEO Tool for Website Optimization

No user review
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Seobility is an all-in-one SEO software designed to help businesses, agencies, and individuals optimize their websites for search engine success.

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Its powerful tools offer insights into on-page SEO, backlink analysis, and keyword research, making it ideal for businesses of all sizes. Key features include detailed website audits, keyword monitoring, and competitor analysis, allowing users to improve their website's visibility on Google.

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Keyword.com

Accurate Keyword Rank Tracking for SEO Success

No user review
close-circle Free version
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Pricing on request

Keyword.com is a powerful keyword rank tracking solution designed to help SEO agencies, in-house SEO teams, and businesses monitor the performance of their keywords with precision and ease.

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Track rankings daily from any device and location, and build client trust with white-label reports. With Keyword.com, you can get real-time insights, track competitors, and optimize SEO strategies effectively. Key Features of Keyword.

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Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

How does a search engine marketing (SEM) software work?

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SEM software helps marketers optimise their campaigns by analysing keyword data, identifying trends, and making recommendations. It helps you manage your advertising campaigns across multiple search engines and platforms, including Google Ads and Bing Ads. You can use SEM software to automate bidding, track conversions, and generate reports that help you make data-driven decisions.

What features should I look for when looking for search engine marketing (SEM) software?

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When choosing a SEM software, look for features such as keyword research and analysis, campaign automation, bid management, conversion tracking, and reporting. You may also want to consider the user interface, customer support, and pricing. Google Ads and Bing Ads are two popular SEM software options that offer a range of features.

What are the benefits of search engine marketing (SEM) for my company?

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SEM can help increase your visibility and reach on search engines, drive qualified traffic to your website, and improve your ROI. With SEM software, you can track and optimise your campaigns in real-time, ensuring you get the most from your advertising spend. By targeting specific keywords and audiences, you can also improve your conversion rates and grow your customer base.

What are the best search engine marketing (SEM) software options?

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The best SEM software options will depend on your business needs, budget, and expertise. Google Ads and Bing Ads are two of the most popular options, offering a range of features for advertisers of all sizes. Other options include SEMrush, Ahrefs, and Moz, which offer additional features such as SEO analysis and content marketing tools.

What are the free search engine marketing (SEM) software alternatives I could try?

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While many SEM software options require a subscription fee, there are some free alternatives you can try. Google Keyword Planner is a popular tool for keyword research and ad planning. Google Analytics can help you track your website traffic and conversions. Bing Webmaster Tools offers insights into your site's performance on Bing. However, these options may have limitations compared to paid software.