Search Engine Marketing (SEM) Software

SEO tools help you to position your site in the first results of search engines. Don't get lost in the maze of the Internet anymore and determine a real positioning strategy on Google by opting for these SEO-oriented marketing software.

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Our selection of 11 search engine marketing (sem) software

Free versionFree trialFree demo

Paid version from US$99.00 /month

Boost your search engine rankings with powerful SEM software. Analyse your competition, track your progress and uncover new opportunities.

With advanced keyword research, backlink analysis and site auditing tools, this software gives you everything you need to optimise your website and stay ahead of the competition. Plus, with regular updates and a user-friendly interface, it's easy to use and always up-to-date.

Read our analysis about Ahrefs
Learn more To Ahrefs product page
Free versionFree trialFree demo

Paid version from €42.00 /month

Boost your website's visibility with powerful SEM software. Analyze your site's SEO, track your competitors, and improve your online presence.

With Site Analyzer, you can easily identify technical SEO issues, optimize your content for search engines, and monitor your backlinks. Plus, get insights on your competitors' strategies to stay ahead in the game.

Read our analysis about Site Analyzer Benefits of Site Analyzer

Page Analysis

Keyword Research


Learn more To Site Analyzer product page
Free versionFree trialFree demo

Pricing on request

Boost your website's visibility with powerful SEM software that delivers keyword research, competitor analysis, and custom reports in one easy-to-use platform.

SE Ranking's SEM software offers a comprehensive suite of tools that enables you to optimise your website for search engines, track your rankings, and analyse your competitors' strategies. With intuitive reporting and a user-friendly interface, you can quickly make data-driven decisions to improve your online presence.

Read our analysis about SE Ranking Benefits of SE Ranking

Rank tracking

Keyword research

Website audit

Learn more To SE Ranking product page
Free versionFree trialFree demo

Paid version from €19.00 /month

Boost your website's search engine ranking with this powerful SEM software. Monitor and fix technical SEO issues, track keyword performance, and receive real-time alerts.

With this software, you can easily identify areas where your website can improve its SEO. ContentKing provides detailed reports on website performance, including broken links, missing meta descriptions, and more. Stay ahead of the competition with this comprehensive tool.

Read our analysis about ContentKing Benefits of ContentKing

real-time auditing

change tracking


Learn more To ContentKing product page
Free versionFree trialFree demo

Pricing on request

Boost your website's online visibility with our SEM software. Analyse your competitors, track your keyword rankings, and get detailed insights to improve your SEO strategy.

Our SEM software provides a comprehensive analysis of your website's search engine performance. Discover the keywords that drive traffic to your site, track your competitors' rankings, and receive actionable recommendations to improve your SEO efforts.

Read our analysis about Cocolyze Benefits of Cocolyze

Estimated traffic & rank value metrics for keywords

Main SEO issues found in less than 15 minutes

Learn more To Cocolyze product page
Free versionFree trialFree demo

Pricing on request

Boost your online visibility with our SEM software. Improve your search engine rankings, track your progress, and analyze your competitors in one place.

CocoScan's SEM software provides comprehensive tools to help you optimize your online presence. With detailed keyword research, customizable reports, and competitor analysis, you can stay ahead in the search engine game. Plus, our intuitive interface makes it easy to understand and act on the data.

Read our analysis about CocoScan Benefits of CocoScan

Access results during the scan

Interprets Javascript

Detailed analysis of each URL

Learn more To CocoScan product page

Boost your online presence with a powerful SEM tool. Reach your target audience, increase conversions, and drive traffic to your website.

Clever Ads offers a range of features including keyword research, ad creation, and bid management. With its intuitive interface and real-time performance tracking, you can optimize your campaigns and get the most out of your advertising budget.

Read our analysis about Clever Ads Benefits of Clever Ads

Campaign creator

Google Ads Audit

Keyword planner

Learn more To Clever Ads product page
Free versionFree trialFree demo

Pricing on request

Boost your website's visibility with powerful SEM software. Analyse your site's performance, monitor search engine rankings and optimise your content.

With this SEM software, you can track your website's SEO performance and identify areas for improvement. The intuitive dashboard provides detailed insights into your site's search engine rankings, keyword visibility and crawl errors. You can also use the tool to optimise your content, identify technical issues and monitor your competitors' performance.

Read our analysis about Botify
Learn more To Botify product page
Free versionFree trialFree demo

Paid version from US$149.00 /month

Boost your website's visibility with powerful SEM software. Analyse your site's SEO and optimise your content to improve rankings.

Screaming Frog's SEM software offers a comprehensive suite of tools to help you maximise your online presence. Conduct in-depth SEO analysis, identify technical issues and optimise your content for search engines. With Screaming Frog, you can stay ahead of the competition and ensure your website is always performing at its best.

Read our analysis about Screaming Frog
Learn more To Screaming Frog product page
Free versionFree trialFree demo

Pricing on request

Boost your online presence with advanced search engine marketing software. Analyse your website's performance, track keywords and optimise your content.

With this SEM software, you can identify technical issues on your website and improve your site's visibility in search engine results. Use the keyword research tool to find the best keywords to target and track your ranking progress over time.

Read our analysis about Ryte
Learn more To Ryte product page
Free versionFree trialFree demo

Pricing on request

Boost your online visibility with our Search Engine Marketing software. Analyse your website's SEO performance and optimise your content to rank higher on Google.

With our SEM software, you can identify and fix technical SEO issues, track keyword rankings, and monitor backlinks. It also provides in-depth insights into your competitors' strategies to help you stay ahead of the game.

Read our analysis about DeepCrawl
Learn more To DeepCrawl product page

Search Engine Marketing (SEM) software: purchase guide

SEO Tools

If you have a website or you are in the creation stage, you have to know that without a SEM strategy, it is highly probable that your website will not rank among the first results of search engines.

To stand out, we recommend that you use SEO tools such as visibilis or SEObserver, such programs help you optimize the visibility of your website, improve the semantics of your content and follow closely the positioning of your pages. SEO tools complete the functions of a marketing program and provide a real solution to increase the traffic of your website and climb positions in Google positioning. 

What are SEO tools?

SEO stands for Search Engine Optimization. It is also called organic positioning, since it is the way in which a site or web page is placed in a natural way (that is, without paying for this to happen) among the first results of a search engine. However, SEO is part of a much broader digital marketing strategy: SEM (Search Engine Marketing). SEM tools encompass all marketing actions in search engines, whether organic (SEO) or paid (SEA - Search Engine Advertising). 

Why Use SEO Tools?

Once we've created our website, search engine bots scan our content and index it in their database. This database is publicly consulted by Internet users. However, there are millions of websites, so search engines use very complex algorithms to select the most relevant pages based on the user's search. This is where the interest in using SEO tools correctly lies. Nobody goes to war unarmed, and positioning yourself on the front page of search engines is a constant battle.

So we're going to give you some SEO tricks and tools to get your website positioned on the first page. 

How to position your website?

Positioning a website is a fairly technical process and requires specific skills. Monitoring the evolution of technologies and the updates of search engines is essential to be able to adapt to the requirements of bots and algorithms.

In order to optimize your positioning and get to the first page, you must take into account the following factors:

SEO On site: these are all factors specific to your website. Some examples of these internal factors are (quality and quantity of content, frequency of updates, domain name, URL structure ...).
SEO Off site: are the external factors of the content and structure of your site, for example: backlinks (external link) or presence in social networks.

If you are able to, follow an SEO training in order to decipher the mysteries of organic positioning. However, there are numerous SEO tools to accompany you in the audit and SEO optimization of your website.

Best SEO Tools

There are several different types of SEO tools. Choose according to your goals:

  • Positioning tools can check the natural positions of sites or web pages, and examine the positioning of your competitors.
  • Keyword generators provide you the most relevant words according to the topic you want to deal with, in this way, your website can be found much more quickly. Web copywriting is extremely important, as including keywords optimizes visibility in search engines. 
  • Crawlers are tools that allow you to analyze websites composed of a large number of contents and pages. They have the same behavior as Google robots (also called Googlebot): they analyze the http code, meta tags, etc.. 
  • The tools that analyze the speed and performance of your website or e-commerce are also very useful. You can see what's not going well and what you can improve.
  • The backlinks tools or external links verify the quality of the links. This is very important for an effective SEO strategy. 

Advantages of using SEO tools

SEO is essential to be able to be positioned on the first page of Google or any other search engine. Here are some of the benefits to achieve such a desired goal: 

  • Control the evolution of the positioning of your site when you want and from where you want (you only need to have an Internet connection).
  • Reach your target audience and acquire new potential customers.
  • Increase traffic to your website with the aim of increasing notoriety or the act of sale (in the case of e-commerce). 
  • Verify and compare the positioning of the competition.
  • Establish customized parameters of SEO tools according to the needs of your company.
  • Adapt to the constantly evolving requirements of search engines (Google, Bing, Yahoo, etc.).
  • Launch daily SEO audits and thus be able to intervene immediately in the optimization of the positioning of your website.

There are free and paid SEO tools. If you choose a free SEO tool you will most likely have limited functions, and if you have access to all the options, then it is probably a free trial version for a limited time. This is really good news, trying a tool before you pay for it will allow you to be sure of your choice before you have to pay.

Don't let your website come alive in the sphere of the Web anymore! Take control of your SEO strategy and choose the most ergonomic SEO tools for easy use. And if you need more knowledge before you start, don't hesitate to take SEO training or call on an SEO agency to guide you through a personalized strategy.

Search Engine Marketing (SEM) softwares: Q&A

SEM software helps marketers optimise their campaigns by analysing keyword data, identifying trends, and making recommendations. It helps you manage your advertising campaigns across multiple search engines and platforms, including Google Ads and Bing Ads. You can use SEM software to automate bidding, track conversions, and generate reports that help you make data-driven decisions.

When choosing a SEM software, look for features such as keyword research and analysis, campaign automation, bid management, conversion tracking, and reporting. You may also want to consider the user interface, customer support, and pricing. Google Ads and Bing Ads are two popular SEM software options that offer a range of features.

SEM can help increase your visibility and reach on search engines, drive qualified traffic to your website, and improve your ROI. With SEM software, you can track and optimise your campaigns in real-time, ensuring you get the most from your advertising spend. By targeting specific keywords and audiences, you can also improve your conversion rates and grow your customer base.

The best SEM software options will depend on your business needs, budget, and expertise. Google Ads and Bing Ads are two of the most popular options, offering a range of features for advertisers of all sizes. Other options include SEMrush, Ahrefs, and Moz, which offer additional features such as SEO analysis and content marketing tools.

While many SEM software options require a subscription fee, there are some free alternatives you can try. Google Keyword Planner is a popular tool for keyword research and ad planning. Google Analytics can help you track your website traffic and conversions. Bing Webmaster Tools offers insights into your site's performance on Bing. However, these options may have limitations compared to paid software.