Adobe Marketo Measure empowers marketers to maximise their campaign ROI through advanced marketing analytics and attribution. Targeted at data-driven marketing teams, it stands out with its multi-touch attribution, in-depth performance insights, and integration capabilities.

What are the main features of Adobe Marketo Measure?

Multi-Touch Attribution

Understanding the true impact of each marketing touchpoint is crucial for optimising strategies. Adobe Marketo Measure excels by providing multi-touch attribution that offers a detailed view of your customer journeys.

• Analyse customer interactions across various channels and touchpoints.
• Identify the most effective marketing activities contributing to conversions.
• Optimise campaigns by reallocating resources to high-performing channels.

In-Depth Performance Insights

Uncover actionable insights with Adobe Marketo Measure's comprehensive performance analysis. It's tailored for marketing teams seeking to delve deeper into their campaign effectiveness.

• Track and assess key performance indicators in real-time.
• Gain insights into customer engagement and conversion paths.
• Create data-driven strategies backed by detailed performance metrics.

Integration Capabilities

The seamless integration capabilities of Adobe Marketo Measure ensure that it fits smoothly into your existing marketing stack, enhancing its value across platforms.

• Integrate effortlessly with existing CRM and marketing tools.
• Use real-time data synchronisation for accurate and up-to-date analytics.
• Enhance collaboration across teams with unified data views.