Customer Data Platform (CDP) Software

Definition Customer Data Platform: the intelligent tool for knowing your customers by heart Need to make your marketing more relevant and create a truly personalised customer experience? CDP is the tool you need!

Definition CDP & DMP: how multichannel digital marketing is revolutionising customer relations [SPECIAL DOSSIER] CDP and DMP: what are the differences between these platforms and how can you take advantage of them to maximise the ROI of your marketing campaigns? Definitions, comparisons, explanations and examples of CDP and DMP.