Software ActiveCampaign vs Drip: choose the marketing automation tool that will transform your business Full comparison of prices, functions, UX and case studies. Find out in 5 minutes which marketing automation software will help you earn more revenue.
Software Kit (ex-ConvertKit) vs ActiveCampaign: which tool will get your marketing off the ground in 2025? Compare ActiveCampaign and ConvertKit: features, price, UX, integrations. The right choice for your marketing or creative needs.
Software 15 alternatives to Brevo for better automation of your marketing campaigns Does Brevo seem limited to you? Compare 15 effective alternatives for managing your campaigns, automating your marketing and boosting your conversions.
Software • 19 April 2025
10 marketing automation platforms to bring your wildest scenarios to life
Which marketing automation platform should you choose? Here's our benchmark and comparison of the features of the market-leading software in France and the USA!
Software • 19 April 2025
The perfect marketing toolbox for 2025!
Inbound marketing, emailing, marketing automation or brand image: which marketing tools are really essential? Find out in our marketing manager's toolbox.
Tip • 10 November 2024
Communicating to sell: the benefits of automation
In sales, communication is a real lever. How can you deploy it to optimise your conversion rate?
Tip • 10 November 2024
Intelligent marketing automation: dream or reality?
Can we hope to automate marketing actions while personalising the message? Machine learning-based marketing automation is one solution.
Tip • 10 November 2024
Workflows with HubSpot: the secret to successful marketing automation!
Definition • 10 November 2024
Harness the power of drip marketing to boost your conversions!
Drip marketing has become an indispensable pillar for businesses wishing to maintain a constant, personalised link with their customers. Discover all its secrets in this article!
ActiveCampaign vs Drip: choose the marketing automation tool that will transform your business Full comparison of prices, functions, UX and case studies. Find out in 5 minutes which marketing automation software will help you earn more revenue.
Kit (ex-ConvertKit) vs ActiveCampaign: which tool will get your marketing off the ground in 2025? Compare ActiveCampaign and ConvertKit: features, price, UX, integrations. The right choice for your marketing or creative needs.
15 alternatives to Brevo for better automation of your marketing campaigns Does Brevo seem limited to you? Compare 15 effective alternatives for managing your campaigns, automating your marketing and boosting your conversions.
15 alternatives to Brevo for better automation of your marketing campaigns Does Brevo seem limited to you? Compare 15 effective alternatives for managing your campaigns, automating your marketing and boosting your conversions.
Webmecanik Automation
Marketing Automation
Lead Generation
Training Management
Digital Agency
ActiveTrail
Learn more about ActiveTrail
Plezi
Marketing Automation
Learn more about Plezi
Octopush
SMS Marketing
Learn more about Octopush
SPREAD
Customer Loyalty
Learn more about SPREAD
Zoho Marketing Plus
Marketing Automation
Learn more about Zoho Marketing Plus
Klaviyo
Customer relationship management
Learn more about Klaviyo
ProspectIn
Marketing Automation
Learn more about ProspectIn
Hub Marketing
Marketing Automation
Learn more about Hub Marketing
Marketo
Marketing Automation
Learn more about Marketo
Gazella
Marketing Automation
Learn more about Gazella
Hub Marketing
Marketing Automation
Learn more about Hub Marketing
Pardot
Marketing Automation
Learn more about Pardot
Tip • 10 November 2024
Increase your results effortlessly: examples and tools for LinkedIn automation
Learn how LinkedIn automation can optimise your networking, prospecting and recruitment. Discover the best tools for saving time and maximising your effectiveness on the platform.
Definition • 10 November 2024
Everything you need to know about push marketing
Push marketing involves "pushing" products or services to a large unsolicited audience. Why is this approach so essential? What challenges might it pose for you?
Definition • 10 November 2024
Develop your B2B contact base with customised segmentation
Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.
Tip • 10 November 2024
The art of using email automation, the Holy Grail of digital marketing (+ case studies)
Find out more about email automation, its benefits and how to implement it effectively as part of your digital marketing strategy.
Word from the expert • 10 November 2024
Activate your business by automating, now!
Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.
Definition • 10 November 2024
Improve your B2B strategy with marketing automation!
In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.
Tip • 10 November 2024
Deciphering lead magnets: from theory to practice
Lead magnets have become an indispensable part of marketing automation. But how can you fully exploit their potential and guarantee their effectiveness?
Tip • 10 November 2024
Strengthen your marketing automation with efficient workflows (+ 3 examples)
Optimise your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximise your ROI.
Tip • 10 November 2024
Master the art of lead management to convert more prospects
From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!
Word from the expert • 10 November 2024
Transforming data into insights for better customer knowledge
To obtain a complete view of each customer, and achieve a high level of personalisation at every point of contact, it is important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.
Tip • 10 November 2024
Automated marketing, yes, but with a finely qualified target group
Mass marketing is a thing of the past. It's time for personalisation. But how do you personalise when you're talking to a large volume of prospects?
Definition • 23 October 2024
The future is now, thanks to these 10 uses of AI in marketing
The marketing department has understood the benefits of exploiting the potential of artificial intelligence to improve efficiency and productivity. Automation, personalisation, creation... discover 10 use cases.
Definition • 23 October 2024
Unleash the innovation and creativity of your teams with cross-functional management
What are the advantages and limitations of this type of management and how can it be put in place? Focus on the key skills of the cross-functional manager!
