Marketing Automation

Definition • 10 November 2024

Develop your B2B contact base with customised segmentation

Discover B2B segmentation, its methods and how to implement an effective strategy with practical examples and our advice.

Tip • 10 November 2024

The art of using email automation, the Holy Grail of digital marketing (+ case studies)

Find out more about email automation, its benefits and how to implement it effectively as part of your digital marketing strategy.

Word from the expert • 10 November 2024

Activate your business by automating, now!

Companies that industrialise their marketing have access to a qualified, up-to-date database, enabling them to build responsive customer relationships. In this article, find out more about best practice in marketing automation and concrete examples of automation scenarios.

Definition • 10 November 2024

Improve your B2B strategy with marketing automation!

In an economic context where B2B customers are increasingly demanding, marketing automation is an essential strategic response. Find out everything there is to know on the subject.

Tip • 10 November 2024

Strengthen your marketing automation with efficient workflows (+ 3 examples)

Optimise your marketing campaigns by discovering how to create effective marketing automation workflows in 4 simple steps, with concrete examples to maximise your ROI.

Tip • 10 November 2024

Master the art of lead management to convert more prospects

From attracting prospects to converting them into loyal customers, discover lead management and boost your sales!

Word from the expert • 10 November 2024

Transforming data into insights for better customer knowledge

To obtain a complete view of each customer, and achieve a high level of personalisation at every point of contact, it is important to make data the conductor of your digital strategy. This data must then be exploited and transformed into insights, for appropriate marketing activation.

Tip • 10 November 2024

Automated marketing, yes, but with a finely qualified target group

Mass marketing is a thing of the past. It's time for personalisation. But how do you personalise when you're talking to a large volume of prospects?

Definition • 23 October 2024

The future is now, thanks to these 10 uses of AI in marketing

The marketing department has understood the benefits of exploiting the potential of artificial intelligence to improve efficiency and productivity. Automation, personalisation, creation... discover 10 use cases.

Definition • 23 October 2024

Unleash the innovation and creativity of your teams with cross-functional management

What are the advantages and limitations of this type of management and how can it be put in place? Focus on the key skills of the cross-functional manager!

Definition • 23 October 2024

7 examples of marketing automation scenarios to roll out the red carpet for your strategy

Discover effective marketing automation strategies with examples and scenarios to implement to convert your leads effectively.

Tip • 23 October 2024

Emailing: 10 marketing automation scenarios to activate

Thanks to marketing automation, you can put your email campaigns on autopilot. 10 scenarios to activate your lead management.

Definition • 23 October 2024

The marketing director: a strategist who listens to customers and trends

What does a marketing director do? Here's a job description, an overview of the profession and a 2.0 toolbox.

Definition • 23 October 2024

Omnichannel marketing: the new customer journey that's revolutionising the power of your campaigns!

Do you want to boost the performance of your marketing campaigns with an omnichannel strategy? Discover our advice on how to get it right, and 3 emblematic examples of successful omnichannel strategies!