15 alternatives to Brevo for better automation of your marketing campaigns
Are you using Brevo (ex-Sendinblue) for your email campaigns and feel that the tool has its limits? Then you're not alone.
Perhaps you need more comprehensive, intuitive or affordable software. The good news is that there are now many marketing automation platforms that go further than Brevo, without drowning you in unnecessary options.
Some focus on a simplified interface, others on advanced automation, landing page creation, CRM management or responsive customer support. All of this is often available free of charge or at prices better suited to the needs of small and medium-sized businesses.
👉 In this comparison, we've selected 15 alternatives to Brevo that are really worth a look. Our aim is to help you find the best emailing solution for your business, depending on your priorities and budget.
What is Brevo?
Brevo, formerly known as Sendinblue, is a French marketing platform designed for SMEs, VSEs and the self-employed. Its aim is to centralise all your digital communication tools in a single space.
Brevo started out as a simple emailing tool, with an intuitive editor, an attractive free plan (up to 300 emails/day) and a French-language interface. But the platform quickly evolved to include much more advanced features.
Today, Brevo is positioned as a complete marketing automation solution: in addition to email, it offers :
- SMS text messaging,
- automation workflows
- form creation
- and multi-channel campaign management.
But that's not all: Brevo also includes a native CRM, ideal for centralising your contacts, tracking your deals and customising your campaigns. It's a real plus for small businesses that want to get off to a good start with a customer management tool without having to juggle several software packages.
Why consider an alternative to Brevo?
1. Value for money that doesn't always keep pace with growth
Brevo offers a free plan limited to 300 emails/day, which is enough to test the platform. But as soon as you want to take things to the next level (regular campaigns, segmentation, automation, CRM), you have to switch to a paid plan... the price of which increases according to the volume of emails sent and the features activated.
Some users find that the plans quickly become expensive (from €6.33/month) compared with what they offer, particularly for automation, CRM or priority customer support needs.
In short: for the same level of functionality, Brevo is not always the best budgetary choice for small businesses.
2. Automations that are still too basic
Brevo has introduced a decent marketing automation module for simple scenarios (post-registration emails, basket relaunches, etc.). But as soon as you want to go further with :
- lead scoring
- complex conditional workflows
- multi-channel automation (email, SMS, web push), etc.
the platform shows its limitations.
Tools such as ActiveCampaign or GetResponse shine in this respect, thanks to their power and flexibility:
- advanced visual workflow editors
- integration with native CRM,
- rich behavioural triggers,
- dynamic segmentation...
If your company relies on intelligent automation to save time and scale its campaigns, it's best to consider a more comprehensive platform.
3. Few native features to convert your visitors
A good email marketing tool isn't just about sending emails: it has to help you acquire, convert and retain visitors. And that's where Brevo falls down.
The platform still lacks native conversion tools:
- few customisable landing pages
- no integrated pop-ups or dynamic banners
- no A/B tests on forms
- no downloadable lead magnet components.
Alternatives such as Moosend, MailerLite or Omnisend integrate these elements into their entry-level plans, with an intuitive interface and ready-to-use templates. Ideal for generating more leads without external tools.
4. Slow or inaccessible customer support, depending on the package
Customer support is a sore point for many Brevo users. On free or basic plans, access to customer service is often limited to email, with variable response times.
This can be frustrating for users who are new to emailing or who need responsive support.
In contrast, platforms such as Sarbacane (also a French company), Sender and Constant Contact offer more available human support, sometimes by chat, telephone or personalised onboarding.
Top 15 alternatives to Brevo: our comparison
Summary table of our selection
1 of 14
ActiveCampaign
ActiveCampaign is without doubt the most complete Brevo alternative for those who want to go beyond classic emailing. Where Brevo limits itself to simple scenarios, ActiveCampaign deploys a whole arsenal of tools to create complex automations and manage your customer relationships from start to finish.
Thanks to its integrated CRM, it's easy to track your contacts, segment your database finely and trigger ultra-personalised campaigns based on their behaviour. The interface takes a little getting used to, but it's still well designed, especially with its visual automation editor and library of ready-to-use templates.
The platform also stands out for its rich ecosystem, with over 900 integrations available (Shopify, WordPress, Zapier, etc.), and for the quality of its customer support, available from the first paying plan.
💡 Here's what you can do with ActiveCampaign:
- create advanced conditional workflows;
- automate multi-channel campaigns (email, SMS, social networks) ;
- automatically score leads based on their actions;
- manage contacts and opportunities in a native CRM ;
- analyse performance in real time with detailed reports.
Priced from €49/month, this marketing automation solution is not the cheapest on the market, but its features/price ratio remains one of the best for companies that really want to professionalise their marketing.
ActiveCampaign
ActiveTrail
ActiveTrail is a lesser-known marketing automation platform than Brevo, but one that clearly deserves its place among the best alternatives. Designed for SMEs and agile marketing teams, this solution focuses on simplicity of use, without sacrificing advanced features.
Its intuitive interface makes it easy to create email, SMS or pop-up campaigns, with an effective drag-and-drop editor and modern templates. Unlike Brevo, ActiveTrail offers highly advanced visual automation from the very first package levels, and a good balance between power and accessibility.
The tool also includes an integrated CRM, ideal for tracking your leads, personalising your mailings and managing the customer lifecycle without the need for a third-party tool. Another strong point is the quality of customer support, which is particularly appreciated by French-speaking users, with a team that is available, responsive and competent.
💡 Here's what ActiveTrail lets you do:
- create automated multi-channel scenarios (email, SMS, web) ;
- easily design forms, pop-ups and landing pages ;
- personalise your campaigns with CRM data;
- monitor your performance with detailed reports ;
- manage your contacts and intelligently segment your database.
Offered at a competitive price (€8/month for the entry-level package), ActiveTrail is a serious Brevo alternative, especially if you're looking for a comprehensive, intuitive tool that's well suited to the needs of French businesses.
ActiveTrail
AWeber
AWeber is one of the veterans of email marketing, with over 20 years' experience serving businesses, freelancers and entrepreneurs. While it's no match for Brevo in terms of multi-channel marketing or integrated CRM, it remains a solid alternative for those who want to get started quickly with a simple, reliable and effective email marketing tool.
AWeber's strength lies in its ease of use. The interface is clear, the email templates are numerous and customisable, and the visual editor lets you launch campaigns in just a few clicks, with no technical learning curve.
Even on the entry level, AWeber already offers some interesting features: basic automation, registration forms, segmentation, and even the ability to send personalised newsletters.
💡 Here's what you can do with AWeber:
- launch professional email campaigns in minutes;
- automate sending with simple autoresponders ;
- create personalised registration forms;
- manage a contact database of up to 500 subscribers free of charge;
- access human customer support, even with the free version.
For those looking for an intuitive solution with no superfluous features, AWeber remains a relevant alternative to Brevo. Its starting price, from €10.71/month, is reasonable.
AWeber
Constant Contact
Constant Contact is a popular emailing solution for SMEs and entrepreneurs looking for a comprehensive tool that doesn't make their lives complicated. Less focused on advanced automation than Brevo or ActiveCampaign, it shines above all for its ease of use, clear interface and high-quality customer support, making it ideal for non-technical profiles.
The platform boasts an extensive library of professional templates, simple management of contact lists, and well thought-out tools for creating campaigns and monitoring performance. Constant Contact also offers useful add-ons, such as a landing page builder, a social network planner and an events tool- interesting features that are not included in Brevo's basic packages.
💡 Here's what Constant Contact lets you do:
- create attractive emails with a drag-and-drop editor ;
- plan and send campaigns easily ;
- manage your contacts and segment your database simply;
- design landing pages without code ;
- access customer support by chat or phone.
With an entry fee of €12/month, Constant Contact is not the most automation-rich tool, but it remains a very reliable Brevo alternative for small businesses looking for a stable, intuitive service with good support.
Constant Contact
EmailOctopus
EmailOctopus is a Brevo alternative that is winning over more and more small businesses and freelancers thanks to its excellent value for money and its resolutely simple approach. Built on the Amazon SES infrastructure, this emailing platform lets you manage large-scale campaigns without blowing your budget.
The interface is uncluttered, highly intuitive and perfect for those who want to get straight to the point: create a campaign, schedule a send, automate a message, without spending hours configuring everything. When it comes to automation, EmailOctopus offers the essentials: welcome emails, post-registration follow-up or targeted reminders based on simple actions.
💡 Here's what you can do with EmailOctopus:
- launch email campaigns in just a few minutes;
- automate basic sequences (onboarding, follow-ups, etc.) ;
- create personalised registration forms;
- manage up to 2,500 contacts and 10,000 emails/month free of charge;
- integrate the tool with platforms such as Shopify, WordPress or Zapier.
It's a lightweight emailing solution, ideal if you're looking for an alternative to Brevo without complex features, but with solid deliverability and competitive pricing. The free plan is generous, and paid packages start at around €9/month, making it one of the most economical tools on the market.
eTarget
eTarget (or eTargetMedia) is a less conventional alternative to Brevo, but it's well worth a look, especially if you're looking for a platform focused on multi-channel marketing and ultra-precise segmentation. Unlike Brevo, eTarget focuses more on audience control and message impact, thanks to a combination of targeted email marketing, display advertising and advanced analytical reporting.
The tool places a real emphasis on in-depth personalisation: it includes demographic segmentation, buying behaviour and customer profile mechanisms (Air Travel, Education, B2B, etc.), to reach each prospect with the most relevant message. As a result, this platform excels for lead generation or retargeting campaigns, where detailed knowledge of the audience is key.
💡 Here's what eTarget has to offer:
- complete management of cross-channel campaigns (email + display) ;
- advanced segmentation based on demographics, behaviour and preferences ;
- campaign design and optimisation via behavioural analysis and in-depth reporting;
- integrated creative services to maximise engagement and ROI.
eTarget isn't the most intuitive tool if you're used to solutions like Brevo, but it does offer a free plan with up to 6,000 emails/month, making it an ideal solution for small businesses that want to combine performance, precision and advanced management, while relying on a data-driven service.
eTarget
GetResponse
GetResponse is an alternative to Brevo that is particularly well-suited to businesses and marketers who want a complete software packagecapable of managing much more than just email campaigns. Designed as a true marketing automation platform, it combines emailing, CRM, landing page creation, webinars, conversion tunnels and e-commerce. Yes, all in one tool.
Unlike Brevo, GetResponse offers a highly visual approach to automation, with a very intuitive workflow editor, even for the uninitiated. The interface is fluid, the templates are numerous, and the possibilities are virtually infinite when it comes to scripting your customer journeys.
💡 Here's what GetResponse allows you to do:
- create personalised, automated email campaigns;
- design high-performance drag-and-drop landing pages ;
- manage your leads in an integrated CRM ;
- host and promote your webinars directly from the platform;
- track your conversions via predefined sales tunnels.
Available in French, with responsive customer support, GetResponse offers plans starting at €13.12/month. For SMEs and digital professionals who want a complete marketing solution, GetResponse is a very serious Brevo alternative, often more versatile and scalable.
GetResponse
HubSpot
HubSpot is much more than just an alternative to Brevo: it's a complete CRM platform that centralises your entire marketing, sales and customer service ecosystem. Recognised worldwide, it is aimed at companies that want to structure their marketing automation, while maintaining an overview of their contacts, campaigns and customer relations.
Unlike Brevo, HubSpot takes a modular approach: you can start for free with the basic tools (emailing, forms, CRM), then activate other modules according to your needs (advanced marketing, sales, customer service, etc.). The interface is modern, quick to get to grips with, and customer support is renowned for its efficiency, even on the free plans.
💡 Here's what HubSpot lets you do:
- automate its marketing campaigns with powerful workflows;
- track each contact in a centralised, scalable CRM ;
- create personalised landing pages, forms and call-to-actions;
- access detailed dashboards to measure performance;
- integrate easily with over 1,000 tools (Shopify, Salesforce, WordPress, etc.).
It's an intuitive, scalable solution, ideal if you're looking to structure your marketing strategy around your customer data. The first tools are available free of charge, and paying packages start at around €9/month, depending on the features activated. For many people, HubSpot represents the step up to another level, well beyond simple emailing tools.
HubSpot CRM
Mailchimp
Mailchimp is probably the best-known name in the world of email marketing, and remains a very popular alternative to Brevo, particularly among entrepreneurs, SMEs and novice marketers. This American platform has evolved over the years to become a complete marketing automation tool, with a clear interface, attractive visuals and a wide range of functions.
Its main advantage is that you can get to grips with it very quickly, even if you have no technical experience. Everything is designed to help you create, test and send high-performance campaigns without getting lost in the settings. Mailchimp also offers a simple automation system, adapted to the most common scenarios (welcome emails, follow-ups, abandoned shopping baskets, etc.).
💡 Here's what you can do with Mailchimp:
- design emails using an intuitive drag and drop editor ;
- automate sends based on behaviour or simple triggers ;
- create forms, landing pages and social ads;
- manage your contacts with tags, segments and lightweight scoring;
- integrate the tool with Shopify, WooCommerce, Canva, Stripe and many others.
The free version of Mailchimp is one of the most generous on the market, with up to 500 contacts and 1,000 emails/month. Paid packages start at €11.34/month. If you're looking for a simple, well-equipped solution with a strong reputation and reliable customer support, Mailchimp is a Brevo alternative that you should seriously consider.
MailChimp
MailerLite
MailerLite is an alternative to Brevo that ticks all the boxes for entrepreneurs, freelancers and small businesses looking for a simple, intuitive and comprehensive marketing tool. Its streamlined interface is one of its greatest assets: everything is fluid, clear and quick to learn, even for beginners.
But behind this simplicity lies a real automation engine. MailerLite offers advanced functionality right from the free plans, with the ability to create landing pages, forms, pop-ups and automated workflows effortlessly. This is an area where Brevo remains more limited in its basic versions.
💡 Here's what you can do with MailerLite:
- automate campaigns with a simple and effective visual editor ;
- create landing pages and forms in just a few clicks ;
- segment your audience for more targeted mailings ;
- integrate your favourite tools (Shopify, Stripe, WordPress, Zapier, etc.);
- track your performance with detailed reports.
The free plan allows you to manage up to 1,000 subscribers with 12,000 emails/month, which is more generous than Brevo. And for those who want to go further, the paid plans start at €8.10/month. It's an ideal solution if you're looking for an emailing platform that combines simplicity, flexibility and efficiency, without blowing your budget.
Mailerlite
Mailjet
Mailjet is a well-known French emailing platform that is robust, collaborative and particularly appreciated by technical teams. Unlike Brevo, Mailjet was originally designed to send transactional emails, before expanding its functionalities to include marketing automation.
One of its strong points: real-time collaboration on campaigns, a real plus for marketing teams or agencies. Its drag-and-drop email editor, coupled with a high-performance preview engine, makes it easy to create responsive messages without any headaches. On the technical side, Mailjet offers a powerful API, ideal for integrating with any stack and managing large volumes of mail.
💡 Here's what Mailjet lets you do:
- create and automate email campaigns with advanced segmentation ;
- manage transactional emails with an optimised infrastructure ;
- work with several people on the same campaign thanks to collaborative editing;
- personalise content with dynamic variables;
- track deliverability and performance in real time.
Mailjet offers a free plan (up to 6,000 emails/month), and its paid plans start at around €16/month. It's a relevant alternative to Brevo, especially if you're looking for a tech-friendly, reliable tool for your critical mailings, with real flexibility on the integration side and a French-language interface.
Mailjet
Moosend
Moosend is an affordable, powerful and surprisingly feature-rich email marketing solution for the price. It's a particularly attractive alternative to Brevo for start-ups, e-tailers and growing marketers looking to automate their campaigns without breaking the bank.
The interface is modern and well thought-out, with an intuitive email editor, a powerful landing page creatorand, above all, an advanced automation module that rivals those of the heavyweights in the sector. Moosend clearly offers good value for money, while offering real functional depth.
💡 Here's what you can do with Moosend:
- create visual automation scenarios with conditions and triggers ;
- manage the sending of transactional or promotional emails;
- design landing pages and forms without code;
- segment your lists according to behaviour, geolocation or personalised data;
- track performance with detailed analytics.
Moosend offers a free 30-day trial version, followed by a highly competitive package from €6/month for 500 contacts. This is one of the most aggressively priced alternatives, without compromising on quality. A very good option if you find Brevo too limited or too expensive for what it offers.
Moosend
Omnisend
Omnisend is an alternative to Brevo designed for e-commerce. This marketing automation platform is designed to help online shops sell more, thanks to a well-oiled multi-channel strategy: email, SMS, push notifications, pop-ups... it's all there, with no integration effort.
Where Brevo Sendinblue may seem too generalist, Omnisend specialises in the specific needs of online merchants. Automation is at the heart of the product, with ready-to-use scenarios (cart abandonment, order confirmation, customer follow-up), directly connected e-commerce data, and a simple interface that doesn't sacrifice power.
💡 Here's what you can do with Omnisend:
- create multi-channel campaigns (email, SMS, push notifications) ;
- automate key messages in the customer journey (cart abandonment, post-purchase...) ;
- segment by buying behaviour, frequency, average basket, etc;
- design integrated pop-ups, forms and landing pages;
- quickly connect the platform to Shopify, WooCommerce, BigCommerce, etc.
Packages start at €9.59/month, which is still very competitive for such a targeted tool. If your business is based on online sales, Omnisend is probably a better solution than Brevo, as soon as you want to structure your growth.
Omnisend
Sarbacane
Sarbacane is a well-established French emailing platform, designed for SMEs and marketing departments looking for a comprehensive tool that combines power, support and data sovereignty. It's an equally serious alternative to Brevo, but with a more upmarket approach and a positioning that's very much geared towards French businesses.
Unlike Brevo, Sarbacane focuses on a premium service, with human customer support based in France, personalised assistance and advanced functionalities built in from the outset: marketing automation, transactional emails, SMS, CRM, forms, landing pages, and even a chat module for your site.
💡 Here's what you can do with Sarbacane:
- manage your multi-channel campaigns (email, SMS, chat, forms...) ;
- automate customer journeys with an intuitive visual editor ;
- monitor your performance with comprehensive dashboards;
- manage your contacts via an integrated CRM and intelligent segmentation;
- benefit from personalised support from a dedicated advisor.
In terms of pricing, Sarbacane is clearly positioned in the mid/top end of the market, with packages available on quotation or from €69/month. But if you're looking for a serious French solution with highly available customer service, Sarbacane offers real ease of use and reliability that's rare on the market.
Sarbacane
Sender
Sender is a surprisingly feature-rich alternative to Brevo, even in its free version. This marketing automation platform is aimed at entrepreneurs, e-tailers and SMEs who want a complete emailing tool, without getting lost in complex interfaces or blowing their budget.
One of its strengths is the generosity of its free plan: up to 2,500 contacts and 15,000 emails per month, with access to key features such as automation, forms and detailed statistics. This is a clear advantage over Brevo, whose limits are much stricter on the free version.
💡 Here's what you can do with Sender:
- automate your mailings with simple visual workflows ;
- create campaigns with an ergonomic drag and drop editor ;
- design forms and pop-ups to capture leads;
- segment your audience according to behaviour, tags or personalised data;
- integrate the platform with Shopify, WooCommerce, WordPress, Zapier, etc.
Available in French, with accessible customer support even on the free plan, Sender offers a real alternative for businesses that want to save time, automate intelligently and scale without breaking the bank. Pay-as-you-go packages start at just €6/month, making it one of the most affordable and comprehensive solutions on the market.
Sender
Comparison table: focus on the features of alternatives to Brevo
| Software | Typical users | Key features | Entry price |
| ActiveCampaign | SMEs, B2B start-ups, marketing teams | Advanced automation, integrated CRM, segmentation, multi-channel | At from €49/month |
| ActiveTrail | SMEs, VSEs, e-tailers | Email + SMS, visual automation, CRM, landing pages, pop-ups | From €8/month |
| AWeber | Solopreneurs, infopreneurs, associations | Simple emailing, forms, basic segmentation, free support | From €10.71/month |
| Constant Contact | Very small businesses, local traders, beginners | Emailing, forms, landing pages, social network planning | From €12/month |
| EmailOctopus | Freelancers, bloggers, small e-commerce sites | Simple emailing, basic automation, forms, clear editor | Free offer |
| eTarget | Key accounts, targeted campaigns, B2B | Email + display, behavioural segmentation, targeted advertising | Free offer |
| GetResponse | SMEs, digital marketers, infopreneurs | Email + SMS, CRM, landing pages, conversion tunnels, webinars | From €13 . 12/month |
| HubSpot | SMEs, marketing & sales teams | Full CRM, marketing automation, landing pages, advanced analytics | Free offer |
| Mailchimp | Beginners, small businesses, start-ups | Emailing, simple automation, forms, social advertising, analytics | Free offer |
| MailerLite | Freelancers, self-employed, small businesses | Emailing, visual automation, landing pages, forms, pop-ups | Free offer |
| Mailjet | Technical teams, developers, agencies | Marketing + transactional emails, API, collaboration, French support | Free offer |
| Moosend | SMEs, SaaS, e-commerce, agencies | Advanced automation, emails + SMS, landing pages, behavioural personalisation | From €6/month |
| Omnisend | E-merchants, DTC brands | Email + SMS + push, e-commerce automation, segmentation, forms | From €9 . 59/month |
| Sarbacane | French SMEs, demanding teams | Email + SMS + chat, CRM, automation, landing pages, premium French support | From €69/month |
| Sender | Startups, VSEs, small e-tailers | Email + SMS, automation, forms, analytics, generous for free | From €6/month |
How do you choose the right customer support tool for your needs? Our 5 tips
Define your priorities (budget, e-commerce, automation, etc.)
Before you let yourself be seduced by an interface or a marketing promise, ask yourself a simple question: what' s really important to you?
- an ultra-accessible tool to get you off to a flying start?
- A robust platform for managing a multi-channel e-commerce customer journey?
- advanced automation to convert and build loyalty automatically?
- an integrated CRM to centralise your data and track your leads?
Depending on your objectives (lead generation, online sales, B2B nurturing, etc.), not all alternatives to Brevo are created equal. Prioritise the features that meet your immediate business needs, to avoid overpaying for unnecessary options.
Test free versions or trial periods
There's nothing like getting to grips with the software for real. Most emailing or marketing automation software offers :
- either a free plan, as with MailerLite or Sender,
- or a 14- to 30-day trial period, as with Moosend or GetResponse.
This is the ideal time to :
- test the interface and its ease of use,
- check whether the automation is accessible or too complex,
- simulate a campaign or create a workflow,
- evaluate customer support in the event of a problem.
☝️ Don't just rely on the promises on the product sheet: test before you commit.
Evaluate the quality of customer support
An excellent tool with non-existent support is often a waste of time... and money. Before making your choice, check :
- the support channels available (email, chat, telephone, knowledge base),
- availability times
- the language of support (not all providers offer a service in French),
- feedback from other users.
🛠️ Some tools, such as Sarbacane, ActiveTrail or Sender, stand out for their responsive, human customer support, which is included even in small packages. Conversely, others like Mailchimp or Brevo often reserve their priority support for premium packages.
Check which integrations are essential to your stack
A good tool is also a compatible tool. Make sure that the platform you choose can integrate easily with :
- your CMS (WordPress, Shopify, Prestashop, etc.),
- your CRM or sales software
- your existing payment, analytics or automation tools.
🛠️ Native integrations or integrations via Zapier/Make make data centralisation and operational fluidity much easier. HubSpot, Mailchimp and ActiveCampaign, for example, offer powerful connectors with the majority of tools on the market.
Anticipate long-term costs (scalability)
Finally, don't just look at the initial price (which is often attractive), but ask yourself: how much is it going to cost me in 6 or 12 months' time?
Prices often rise with :
- the number of contacts,
- the volume of mailings,
- the activation of advanced functions (CRM, automation, reporting, etc.),
- or access to priority support.
Compare pricing models and check that the tool remains competitive as your needs grow. A tool costing €8/month today can quickly rise to $60 or $100 if you double your contacts without paying attention.
The perfect alternative to Brevo exists, you just need to adopt it
There is no universal best alternative to Brevo, only the best for your situation. It all depends on what you really want from your marketing tool:
- Are you looking for simplicity above all else? Turn to MailerLite, Sender or EmailOctopus;
- Are you looking for performance and advanced automation? Take a look at ActiveCampaign, GetResponse or HubSpot;
- Do you have a strong e-commerce dimension? Omnisend is just the thing for you;
- Do you want French customer support and a sovereign solution? Sarbacane or Mailjet are among the few solid options in this niche.
🧠 The most important thing is to opt for a scalable platform that's well integrated into your environment, with a price that's right for your growth. Test it out, compare it, and plan ahead for 6 or 12 months, and you'll make a lasting choice.
Article translated from French