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Google Ads: Building audience strategies to improve your targeting and performance

Tip • 11 November 2024

Google Ads: Building audience strategies to improve your targeting and performance

How can I use Google Ads audiences? How can you analyse campaign performance using the notion of audience? What strategy should you adopt? Discover the challenges of search engine marketing (SEM) in the context of a Google Ads audience strategy.

How do you choose your AdWords agency for high-performance SEA campaigns?

Tip • 11 November 2024

How do you choose your AdWords agency for high-performance SEA campaigns?

How do you choose an AdWords agency to create and manage your SEA advertising campaigns? Improve the performance of your site and win new customers online.

Carrying out a technical SEO audit: the 9-point method for a high-performance website

Tip • 24 October 2024

Carrying out a technical SEO audit: the 9-point method for a high-performance website

What are the steps in an SEO audit? Here's the complete technical and structural method, plus tools for optimising your website's SEO!

[Tuto] Spy on your competitors' websites

Tip • 24 October 2024

[Tuto] Spy on your competitors' websites

If you want to know how to improve your website's traffic and find out what your competitors are doing best, this tutorial is for you!

Google referencing tutorial: position your site on page 1

Tip • 24 October 2024

Google referencing tutorial: position your site on page 1

Strategy, SEO best practices and tools for Google referencing your website or blog - appvizer tells you everything in this comprehensive tutorial!

How to Conduct a Technical SEO audit for a website in 4 steps

Tip • 23 October 2020

How to Conduct a Technical SEO audit for a website in 4 steps

How to conduct a technical SEO audit and what software to use? 4 easy steps to optimize your websites performance and search engine ranking.