Latest articles

5 differences between content and inbound marketing

Tip • 11 November 2024

5 differences between content and inbound marketing

Inbound marketing enables software publishers to create leads by bringing prospects directly to their brand.

 Make your website your company's first sales tool

Tip • 11 November 2024

Make your website your company's first sales tool

How can you acquire leads simply through your website? There are solutions, and your conversion rate will be all the better for it.

 What are the challenges of commercial prospecting?

Tip • 10 November 2024

What are the challenges of commercial prospecting?

Finding customers, choosing the right CRM, using the right sales methods: capitalise on feedback from a sales director.

 Sales prospecting: what about freelance administration?

Definition • 10 November 2024

Sales prospecting: what about freelance administration?

Sales prospecting is a major challenge for experts invoicing via a freelance administration company. Here are a few useful tips for generating new clients and avoiding slack periods.

 [Outbound marketing] How can you boost your marketing strategy?

Definition • 24 October 2024

[Outbound marketing] How can you boost your marketing strategy?

Outbound marketing and inbound marketing are two very different marketing strategies. Find out in this article what actions you can take to optimise your web marketing performance.

 B to B prospecting: the best hacks to use in 2018

Tip • 24 October 2024

B to B prospecting: the best hacks to use in 2018

Ready to make your B-to-B canvassing effective and efficient? Use the best practices and new B-to-B prospecting tools that salespeople are so keen on!