13 tested and approved alternatives to Semrush for managing your SEO in 2025
When it comes to SEO tools in 2025, Semrush remains the benchmark. It's a bit like the Swiss army knife of digital marketing: audit, keyword research, competitor analysis, ranking monitoring... it does (almost) everything. But it also has its limitations: the dollar month price can be steep, the interface is dense and the plans are not very flexible.
👉 And that's when the question arises: is there a good alternative to Semrush?
The good news is: yes. And we're not talking about hastily cobbled-together tools, but powerful solutions that are often more accessible, sometimes simpler, and just as effective.
We go through everything: features, price, strengths... with a clear comparison so you can make your choice without any headaches.
What is Semrush?
Semrush is an all-in-one SEO software package designed to help digital professionals analyse, optimise and manage their online visibility. Available for over 10 years, it has established itself as one of the most comprehensive SEO tools on the market - particularly in the natural referencing, online advertising and content marketing segments.
With over 55 integrated features, Semrush covers a broad spectrum of needs:
- keyword research ;
- competitive analysis (traffic, backlinks, positioning) ;
- technical SEO audit of your website ;
- monitoring your Google ranking ;
- creation of optimised content ;
- SEA campaign management tools ;
- backlink and domain analysis.
In short, an ultra-complete solution... but not without its faults.
SEMrush
Why consider an alternative to Semrush?
Although Semrush remains a very comprehensive SEO tool, it is not suitable for everyone. There are several reasons for this. 👇
💰 Packages start at €100 per month. And if you want access to all the advanced features, the dollar plan quickly goes up with the following offers:
- Guru plan: €177.56 per month ;
- Business plan: €355.12 per month or pricing on request.
For a freelance SEO or a very small business, the investment may seem disproportionate.
What's more, Semrush's interface can be dense and even confusing at times. With so many features, Semrush can be complex to get to grips with. For non-experts or marketing teams with no SEO expertise, the time it takes to get used to the system can be a drag on productivity.
At the same time, Semrush's approach to the French market is not very market-oriented. Even though the database has been expanded, some local data remains limited, particularly for niches or searches specific to the French market.
Finally, there are limits to the use of each plan:
- the number of reports
- keywords analysed,
- projects or technical audits is capped, depending on the plan.
As a result, you quickly find yourself stuck... unless you pay more.
The 13 best alternatives to Semrush for your SEO
Comparative table of the top 13 alternatives to Semrush
1 of 12
| SEMrush |  Ahrefs |  Google Keyword Planner |  Moz Pro |  Raven Tools |  SEO PowerSuite |  SE Ranking |  Serpstat |  SimilarWeb Pro |  SISTRIX |  Spyfu |  Ubersuggest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For companies with 1 to 250 employees | For companies with more than 1 employees |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about SEMrush | Learn more about Ahrefs | Learn more about Google Keyword Planner | Learn more about Moz Pro | Learn more about Raven Tools | Learn more about SEO PowerSuite | Learn more about SE Ranking | Learn more about Serpstat | Learn more about SimilarWeb Pro | Learn more about SISTRIX | Learn more about Spyfu | Learn more about Ubersuggest |
Ahrefs
Ahrefs is Semrush's historical rival. This SEO tool is particularly well known for its powerful backlink analysis and keyword research. It stands out for the quality of its data and its clear interface, even for non-technical profiles.
🎯 Ideal for: SEO freelancers, agencies or marketing teams who want a tool that focuses on content, link building and competitive analysis.
The tool offers a wide range of features, including :
- an ultra-complete site explorer: traffic, backlinks, anchors, referring domains, etc;
- keyword research with a massive database, including for the French market;
- a technical SEO audit and recommendations ;
- advanced competitive analysis (domains, keywords, content);
- Google ranking tracking by project;
- an SEO-optimised content idea generator
Ahrefs
All in One SEO
All in One SEO (AIOSEO) is the WordPress SEO plugin that focuses on simplicity without sacrificing performance. Unlike Semrush, this SEO tool works directly within WordPress, so there's no need to go through an external platform to manage your titles, meta descriptions, sitemaps or Open Graph tags.
🎯 Ideal for entrepreneurs, freelancers or SMEs who want to optimise their website without going through a gas factory. What sets this tool apart is :
- its automated on-page SEO analysis ;
- XML sitemap generation and management;
- optimisation of SEO titles and metadata;
- integration with Google Analytics and Search Console;
- basic keyword search via TruSEO ;
- results preview in Google and social networks.
Google Keyword Planner
Google Keyword Planner is Google's official keyword research tool. Originally designed for Google Ads campaigns, it remains a very useful free solution for identifying search volumes, costs per click and SEO opportunities.
It won't completely replace Semrush when it comes to competitive analysis or SEO auditing, but it remains a solid foundation, especially for those working on both natural AND paid search. Here's an overview of the features available:
- Search for new keywords based on a theme, site or URL;
- Estimated monthly search volume (per keyword);
- data on competition and cost per click;
- ideas for associated keywords (variants and long tail);
- segmentation by country, language or device.
Google Keyword Planner
KWFinder
KWFinder is the nugget in the Mangools suite. It's an SEO tool focused on one thing: finding high-potential keywords with a reasonable level of SEO competition. Unlike Semrush, KWFinder doesn't try to do everything. It does very little, but it does it very well.
✅ Its big advantage? An ultra-clear interface, ideal for SEO freelancers and marketers who want to get straight to the point. What's more, KWFinder offers :
- keyword research with SEO difficulty score ;
- precise monthly search volume (international and French markets);
- competition and CPC data
- long-tail keyword suggestions;
- SERP ranking and volume history;
- integration with other tools in the Mangools suite (SERPWatcher, LinkMiner, etc.).
Moz Pro
Moz Pro is one of the pioneers in the sector. Created by Rand Fishkin, it's a complete SEO solution that focuses on education and data quality. Less complex than Semrush, Moz Pro remains an excellent choice for teams who want serious SEO software without too much complexity.
It is also one of the few tools to offer a real integrated training dimension, which makes it a strategic choice for marketing teams looking to improve their skills.
The strength of Moz Pro lies in :
- its Keyword Explorer with difficulty score, opportunity and estimated clicks ;
- its Google ranking tracking (desktop and mobile) ;
- its SEO audit of the site with recommendations;
- analysis of backlinks with the famous Domain Authority ;
- monitoring of SEO competitors;
- customisable dashboards.
Moz Pro
Raven Tools
Raven Tools is the SEO and marketing tool designed for agencies. Where Semrush relies on power, Raven plays the modularity card: it's a real Swiss army knife for those who manage several clients, with a strong emphasis on automated reporting, site audits and multi-channel analysis.
Less well known than other SEO platforms, but extremely useful if you spend your days between reports, Google Data and performance monitoring thanks to :
- its SEO/SEA/SMO report generator (customisable and automated) ;
- its technical SEO audit with scoring ;
- keyword research via Google Keyword Planner and Bing integration;
- analysis of backlinks and referring domains;
- full integration: Google Ads, Analytics, Facebook, Twitter, etc;
- local and international ranking tracking.
Raven Tools
SEO PowerSuite
SEO PowerSuite is a desktop SEO tool (software to be installed) that offers a suite of 4 modules to cover the entire SEO cycle: audit, ranking, backlinks and keyword research. It's one of the few alternatives to Semrush that works locally, which appeals to professionals concerned about data confidentiality.
The tool may seem old-school in its approach, but make no mistake: when it comes to SEO analysis, it's solid:
- Website Auditor: full technical audit with optimisation suggestions ;
- Rank Tracker: Google ranking tracking (desktop + mobile);
- SEO SpyGlass: backlink analysis with quality scoring;
- LinkAssistant: management of netlinking campaigns;
- professional report generation (exportable).
SEO PowerSuite
SE Ranking
SE Ranking is the SEO tool that ticks (almost) all the boxes: comprehensive, intuitive, modular and, above all, affordable. With a clear interface and a strong focus on competitor analysis, keyword research and ranking tracking, it's a frighteningly effective SEO solution.
🎯 Designed for freelancers, SMEs and agencies, it offers an excellent compromise between advanced features and accessibility, with :
- ultra-precise position tracking (desktop + mobile, local and international)
- keyword research with SEO difficulty, volume, CPC and intent
- a full SEO audit with recommendations
- competitive analysis: estimated traffic, shared keywords, backlinks
- SEO content planning (via semantic optimisation tool)
- automated reporting + API
SE Ranking
Serpstat
Serpstat is an all-in-one SEO platform from Ukraine that has become a serious alternative to Semrush for pros looking for a versatile tool.
🚀Its strengths: a fluid interface, reliable data on keywords, ranking and competition, and aggressive pricing.
Designed for agencies, marketing teams and freelancers, Serpstat is positioned as an excellent choice for those who want a 360° view of their SEO and PPC strategy.
The tool provides :
- domain analysis, backlinks and competitor traffic ;
- keyword research with suggestions, difficulty and intent;
- daily ranking monitoring (local, mobile, international);
- a technical audit of the site with scoring ;
- competitive position monitoring on Google ;
- semantic clustering and content analysis
Serpstat
Similarweb
Similarweb is first and foremost a traffic analysis and competitive intelligence tool. It's not an SEO tool in the traditional sense of the term, but it is a complementary alternative to Semrush, particularly powerful for understanding user behaviour and competitors' traffic sources.
Popular with marketing managers, it is often used to refine a multi-channel acquisition strategy, going well beyond pure SEO. The tool includes :
- an estimate of monthly traffic by channel (SEO, PPC, social, direct, referral) ;
- an analysis of digital market share by sector;
- data on organic and paid keywords;
- a map of competing traffic sources;
- Engagement analysis (time spent, page views, bounce rate);
- performance tracking by country and device.
SimilarWeb Pro
Sistrix
Sistrix is a German SEO software renowned for its visibility index, which is widely used to track SEO performance over time. Its modular approach means you can choose the features to suit your needs, making it a flexible Semrush alternative.
🎯 Focused on data transparency and competitive monitoring, it is aimed primarily at SEO agencies and experts wishing to go a step further in SERP analysis. Its features include :
- an SEO visibility index (history over several years) ;
- a detailed analysis of keywords and ranking
- a technical site audit ;
- tracking of position changes and Google updates;
- an analysis of the SEO competition (domains, keywords, links);
- a rich database for the French and European markets.
SISTRIX
SpyFu
SpyFu is an American SEO tool specialising in competitive analysis. It lets you see what your competitors are doing on Google, whether in SEO or paid advertising. It's one of the few alternatives to Semrush that goes so far in historical campaign analysis.
🎯 Ideal for freelancers, agencies and entrepreneurswho want to intelligently spy on other people's strategies to adjust their own. You'll find:
- research into competitors' organic and paid keywords;
- a history of Google positions over several years ;
- an analysis of competitor backlinks;
- an estimate of your rivals' Ads budgets;
- keyword suggestions with an SEO difficulty score;
- position tracking and generation of personalised reports.
Spyfu
Ubersuggest
Ubersuggest is a consumer Semrush alternative, designed for those who want a simple, visual and affordable SEO tool. Developed by Neil Patel, it offers the essentials for launching or improving an SEO strategy, without functional overload.
🎯 Ideal for entrepreneurs, freelancers or beginners who want a clear tool to do keyword research, track their rankings, and run quick site audits. It provides :
- keyword research with suggestions, volume, CPC and level of competition;
- Google ranking tracking ;
- a technical SEO audit with health score;
- competitor analysis: domains, backlinks, performing content ;
- content ideas based on search trends;
- integrated content planning + AI.
Ubersuggest
How do I choose an alternative to Semrush?
Our advice for the best choice
👉 Choosing the right alternative to Semrush starts with identifying your SEO objectives:
- if you want to improve your organic visibility, monitor your competitors, track your Google positions or produce high-performance content, some tools like Ahrefs, SE Ranking or Moz Pro cover all these needs ;
- others, such as KWFinder or Ubersuggest, focus solely on keyword research and ease of use.
👉 Your user profile also counts:
- an SEO freelancer will prefer a simple, quick and affordable tool, such as KWFinder or SEO PowerSuite ;
- a digital marketing manager will prefer a more comprehensive solution, capable of managing several projects with automated reporting, such as SE Ranking or Raven Tools;
- As for entrepreneurs, they'll favour visual, intuitive tools like Ubersuggest or All in One SEO.
👉 Budget is an unavoidable criterion. Some alternatives offer euro/month plans that are much more affordable than Semrush's, without sacrificing quality. These include SE Ranking, KWFinder and Ubersuggest, which offer good results without breaking the bank.
👉 Finally, think about your target market :
- if you're mainly working on the French market, go for tools that offer reliable local data, such as Serpstat, Ahrefs or SE Ranking.
Not all tools are equal in terms of geographical relevance.
Summary table of the 13 best alternatives to Semrush
| Tool | Ideal use case | Key features | From (€/month) | Who's it for? |
| Ahrefs | Advanced SEO analysis | Backlinks, keywords, content, ranking | From €119/month | Agencies, SEO experts |
| All in One SEO | Simplified WordPress SEO | On-page optimisation, sitemap, WP integration | From €124 / year | Entrepreneurs, bloggers |
| Google Keyword Planner | Free keyword research | Volume, CPC, competition (via Google Ads) | Free | Beginners, SEA/SEO pros |
| KWFinder | Easy keyword research | Suggestion, difficulty, long tail | From €49/month | Freelancers, small budgets |
| Moz Pro | Complete SEO with pedagogy | Audit, keywords, Domain Authority, ranking | From €41.76 / month | Marketing teams, SMEs |
| Raven Tools | Multi-channel reporting | Audit, backlinks, SEO/SEA/Social reporting | From €33.24 / month | Agencies, consultants |
| SEO PowerSuite | Local SEO tool with no limits | Audit, keywords, backlinks, desktop software | Free offer | Technical freelancers |
| SE Ranking | Affordable all-in-one SEO | Keywords, audit, position, competitive analysis | From €47.20 / month | VSEs, SMEs, agencies |
| Serpstat | Modular, data-driven alternative | Tracking, audit, keywords, clustering | From €58.81 / month | Growth hackers, agencies |
| Similarweb | Competitor traffic analysis | Traffic sources, keywords, user behaviour | From €1278.46 / year | Acquisition managers |
| Sistrix | SEO visibility tracking | Visibility index, keywords, backlinks | From €119 / month | SEO in Europe, agencies |
| SpyFu | Competitor spying SEO + SEA | Ads history, keywords, backlinks | From €33.24 / month | Consultants, agencies |
| Ubersuggest | Simple, visual SEO tool | Audit, keywords, content, position tracking | From €29 / month | Entrepreneurs, SEO beginners |
Choose the best alternative for your team
In the end, there's no single best alternative to universal Semrush: it all depends on your context, objectives and resources.
👉 For a structured marketing team, comprehensive tools like Ahrefs, SE Ranking or Moz Pro offer real functional depth.
👉 If you're a freelance SEO or entrepreneur, more targeted solutions like KWFinder, Ubersuggest or All in One SEO will get to the essentials, without blowing your budget.
The important thing is to choose an SEO tool that aligns with your digital strategy, the way you work and your priorities: analysis, content, ranking or keyword research. The right tool is the one that helps you make decisions faster, better and with confidence.
The easiest way? Try it out. Most of these tools offer a free version or a trial period. The ideal way to get an idea... with no obligation.