Web & Mobile Analytics Software

Web & mobile analytics software collects data on website & mobile app usage to help businesses make informed decisions. The software tracks user behaviour, such as clicks, page views, and time spent on pages, and provides insights into user demographics and device usage.

Look for software that offers real-time data collection, customisable dashboards, and the ability to track user behaviour across multiple devices. Other important features include funnel analysis, heat-mapping, A/B testing, and integration with other marketing tools.

Web & mobile analytics software can help businesses identify areas for improvement on their website or app, track the success of marketing campaigns, optimise user experience, and increase conversion rates. It provides valuable insights into customer behaviour and preferences, allowing businesses to make data-driven decisions.

There are several web & mobile analytics software options available, including Google Analytics, Adobe Analytics, and Mixpanel. Each has its own unique features and benefits, so businesses should evaluate their needs and choose the software that best meets their requirements.

Google Analytics offers a free version that provides basic analytics data. Other free options include Piwik Analytics, Open Web Analytics, and Clicky. While these options may not have all the features of paid software, they can still provide valuable insights for smaller businesses.