Are you ready for the new Marketing Trends in 2022?

By Nguyen Oanh
Published: 22/02/2022
news backgroundAre you ready for the new Marketing Trends in 2022?

2021 was the year of nostalgia, trust, humanization, and participation!

As 2022 is fast approaching, let's take the time to consult the marketing oracles to anticipate the new trends to integrate into your marketing strategy.

Let's get started!

⅔ US marketers plan to use the video format like TikTok for their marketing strategy by 2025

The exponential growth of video and its use today has absolutely transformed everything. If there was a winner in 2020, it would almost certainly be video. Because everyone is always online, video has become more important than ever for marketing and communication.

This notion is not new: businesses need a video marketing plan. What has changed is the importance of video across all platforms and channels.

We can take the example of TikTok, the most popular platform at the moment. In only 4 years, the Chinese social network Tik Tok has succeeded in imposing itself on the biggest names by attracting a very large audience. This success develops many opportunities to target a younger audience.

The opportunities for ad tech in the post cookie world in 2022

After two years marked by the health crisis, the advertising market is recovering: net advertising revenues for all media amounted to 10.3 billion dollars in the first nine months of the year and should reach 31 billion dollars in 2021 (Source BUMP). The crisis has nevertheless accelerated the digitalization of society, boosting online advertising and its ad tech stars.

Otherwise, in the third-cookies world, the number of consumers refusing to receive personalized advertising will inevitably increase despite the precautions taken by publishers or brands. The advertising market has to pay attention to this situation.

Marketing focuses more on gen Z

Marketing to Generation Z is about to kick into high gear over the next few years. It seems like yesterday everyone was focused on Millennials. What happened?

According to recent research, the world's youngest generation already has $44 billion in buying power, makes up 26% of the population, and will represent 40% of all consumers by 2020.

The consumption behavior of gen Z is also different from the other generations. This generation values brands that emphasize authenticity and transparency. They still like to shop in stores! It turns out they do a combination of digital and in-store shopping. Gen Zers research products online, then go to physical stores to verify if it's worth it.

Stores must create an engaging experience if they want to attract Generation Z. In-store demonstrations, free classes, and more can be used to enhance the shopping experience and encourage two-way interaction.

Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.   Learn more
News backgroundJust In! The top news of the web - Week 19
News
13 May 2022
Just In! The top news of the web - Week 19
What should you take away from the news this week? In this episode, we’re going to discover: Meta’s new “culture codes”, algorithm updates for LinkedIn, a new approach to understanding cybersecurity, the solution for employers in terms of remote work & productivity, and much more.
News backgroundJust In! The top news of the web - Week 18
News
6 May 2022
Just In! The top news of the web - Week 18
What should you take away from the news this week? In this episode, we’re going to discover: New YouTube Shorts, new training for SMEs by Google, employees’ mental health at the office, how to protect your accounting firm from increasing cyber threats, and much more.
News backgroundJust In! The top news of the web - Week 17
News
29 April 2022
Just In! The top news of the web - Week 17
What should you take away from the news this week? In this episode, we’re going to discover: New options for automated captions on YouTube and TikTok, tips on how to maximize content performance shared by TikTok, worker expectations push employers to address pay compression, and much more.
News backgroundJust In! The top news of the web - Week 16
News
22 April 2022
Just In! The top news of the web - Week 16
What should you take away from the news this week? In this episode, we’re going to discover: Safety tools of Meta, new ‘Communities' features of WhatsApp, the future of 5G networks, how much companies tend to spend on digital transformation, and much more.
News backgroundConnect. Engage. Create: Talent Acquisition Week
News
22 April 2022
Connect. Engage. Create: Talent Acquisition Week
Looking to hire new and skilled talent? Discover the best strategies and techniques for finding the most qualified people for the job at Talent Acquisition Week, July 25-29. Click here to read more!
News backgroundJust In! The top news of the web - Week 15
News
15 April 2022
Just In! The top news of the web - Week 15
What should you take away from the news this week? In this episode, we’re going to discover: LinkedIn’s new founders guide, 20 UGC advertising stats & trends, live-stream commerce trends on TikTok, work-life integration, and much more.
News backgroundJust In! The top news of the web - Week 14
News
8 April 2022
Just In! The top news of the web - Week 14
What should you take away from the news this week? In this episode, we’re going to discover: The most important social media marketing statistics for 2022, the solutions to protect companies from Russian cyberattacks, the domination of Zoom Calls after the pandemic, and much more.
News backgroundA.I. for All: The “No-Code” Movement
News
7 April 2022
A.I. for All: The “No-Code” Movement
Does your business want to use AI tools but lacks the technical skills? Learn about the No-code AI movement and how you can take advantage of it.