As we said before, the overall findings of this new survey aren’t anything new. The harmful effects of social media have been known for quite some time, however, it does include some key findings that help better clarify and illustrate what it’s like to use social media today.
Some of the findings include:
- 46% of survey respondents said that social media made them want to permanently change a body part through surgery
- 89% of users say that they feel unsatisfied with their life when comparing it to others on social media
- 86% of social media users say that using social media makes them feel anxious
- 52% of users say that they feel better when they stop using social media
These kinds of figures don’t only have negative effects on the users, but also on the marketers and businesses that target them. A slump in mood and morale doesn’t encourage spending.
However, if there’s one positive note that professional marketers could get out of these pessimistic numbers, it’s that positive marketing based on a positive body and self-image could have both a positive effect on users’ mental health and sales figures.