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Where Thought Leaders go for Growth
Social, Mobile, Analytics, and Cloud or SMAC represent the 4 main investments in IT to make for your business to embrace the unavoidable trend towards digital transformation. A successful transition process means retaining or gaining a decisive competitive advantage in the digital age.
SMAC can be seen as indicators of your technological maturity. Indeed, undergoing a change toward digitization is not only about innovation anymore. It’s about adapting business models, value propositions and workflows to long-term market trends.
A wide range of key areas can be streamlined and optimised, from customer experience to most business processes.
Below you’ll find an overview of the four pillars of SMAC, and the challenges they tackle.
This acronym stands for 4 interdependent technological advances that have already started to play a key role in the way businesses function in the 21st century. These are the main trends that are expected to shape markets and customer habits, and are at the root of the digital transformation.
The four letters stand for:
Each of these technologies can help tackle key challenges. They have given rise to new habits, social customs and standards.
Social media have taken a central role in the creation, diffusion and sharing of content. They affect more and more aspects of our lives, and their influence extends to people from all social and age groups.
Social media are essential to:
☝️ To implement Social in your strategy, you could:
You’ve probably heard the word “responsive” a million times before. This concept means adapting digital content to all screen sizes and devices (smartphones, tablets, laptops and desktop).
Lately, “mobile first” has become the watchword. Your web design strategy should focus on delivering the best experience for mobile devices first.
Google favours websites optimised for mobile browsing, or ATAWAD (anytime, anywhere, any device). The majority of web searches are done through mobile since 2017.
The latest evolution of mobile technology include:
☝️ To make your strategy more Mobile, you could:
A key issue in the digital age is data, and its exploitation by Artificial Intelligence (AI) and machine learning. Businesses leverage big data, small data and smart data to obtain statistics and gain meaningful insights on the best course of action to take.
Data analytics can be used for the following purposes:
☝️ Below are a few use cases in which you could make use of Analytics:
Without a robust cloud infrastructure, SMAC cannot be implemented properly. Cloud services serve as an essential base to:
To make other SMAC investments possible, a robust cloud solution should be available first. This is where you should start if you haven’t already.
☝️ Some services which rely on the Cloud:
Following the development of data analysis, artificial intelligence and cloud computing, cybersecurity has had to evolve to:
Countries and governments across the world are becoming increasingly aware of the importance of guaranteeing privacy laws and ethics are enforced.
☝️ To take Security into account in your approach, you could:
As we’ve seen, SMAC is the 4 pillars for the implementation of a successful digital transformation. These technologies should be integrated into your HR, marketing, product and sales strategies to improve:
If your company has the means to do so, you could hire a Chief Digital Officer to provide guidance and achieve the best results.
Investing in systems capable of using the full potential of social mobile analytics and cloud could offer great returns in the long run!