SendinBlue is a complete email marketing solution enabling any company, large and small, to manage large volumes of emails and SMS. SendinBlue makes it possible to edit your emails in formats suitable for all screens, to personalize the emails and the SMS, to clean your contacts bases and to manage the unsubscriptions as well as to monitor the performances of your campaigns.
Pros of SendinBlue
SendinBlue is positioned as an alternative to MailChimp with a very similar positioning. Its ergonomics does not fault and its functional coverage is very correct: sending mass emails, SMS, responsive e-mail editor, creation of workflow to automate your communication.
SendinBlue also includes very advanced CRM-type features: segmentation of contacts based on behavioral, socio-demographic, transactional, list management and sub-list criteria.
SendinBlue is also positioned on low prices. It is on this point that SendinBlue really makes the difference compared to its many competitors who all increase their quality of services. Finally, SendinBlue is available in French: an important argument that MailChimp can not use. Sendinblue is the only one offering support over the telephone, in addition to standard support; And in the language of the client.
There is therefore no doubt that SendinBlue is a very cheap solution for small businesses.
Cons of SendinBlue
Although the French solution compares very much with its American competitor MailChimp, the striking force of the latter is clearly superior to SendinBlue. SendinBlue has 300 times fewer users. The publisher allocates even less effort in the continuous improvement of its services and in particular the deliverability of the messages. MailChimp is also more intuitive especially for the novices of email marketing.
The other major point concerns integration. An email marketing tool does not live by itself. It must eventually be integrated with a CRM, coupled with data analysis tools, your website, etc. On this point also SendinBlue to a length of delay that it will be able to fill only if its user base increases significantly. Today, SendinBlue users are limited when they want to implement a truly powerful marketing strategy that can not be limited to sending emails.
Finally, SendinBlue does not offer the support that some of its competitors. If you have a question it will cost you 80 euro cents per minute + the price of your call. In comparison, software like GetResponse offers instant support by chat of exceptional quality for all even if you are not yet a customer!
Editor: Dual Technologies Services
Strengths of SendinBlue
SendinBlue demo and screenshots
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