SendinBlue: Email and SMS Marketing Platform

SendinBlue is a complete email marketing solution enabling any company, large and small, to manage large volumes of emails and SMS. SendinBlue makes it possible to edit your emails in formats suitable for all screens, to personalize the emails and the SMS, to clean your contacts bases and to manage the unsubscriptions as well as to monitor the performances of your campaigns.

Pros of SendinBlue

SendinBlue is positioned as an alternative to MailChimp with a very similar positioning. Its ergonomics does not fault and its functional coverage is very correct: sending mass emails, SMS, responsive e-mail editor, creation of workflow to automate your communication.

SendinBlue also includes very advanced CRM-type features: segmentation of contacts based on behavioral, socio-demographic, transactional, list management and sub-list criteria.

SendinBlue is also positioned on low prices. It is on this point that SendinBlue really makes the difference compared to its many competitors who all increase their quality of services. Finally, SendinBlue is available in French: an important argument that MailChimp can not use. Sendinblue is the only one offering support over the telephone, in addition to standard support; And in the language of the client.

There is therefore no doubt that SendinBlue is a very cheap solution for small businesses.

Cons of SendinBlue

Although the French solution compares very much with its American competitor MailChimp, the striking force of the latter is clearly superior to SendinBlue. SendinBlue has 300 times fewer users. The publisher allocates even less effort in the continuous improvement of its services and in particular the deliverability of the messages. MailChimp is also more intuitive especially for the novices of email marketing.

The other major point concerns integration. An email marketing tool does not live by itself. It must eventually be integrated with a CRM, coupled with data analysis tools, your website, etc. On this point also SendinBlue to a length of delay that it will be able to fill only if its user base increases significantly. Today, SendinBlue users are limited when they want to implement a truly powerful marketing strategy that can not be limited to sending emails.

Finally, SendinBlue does not offer the support that some of its competitors. If you have a question it will cost you 80 euro cents per minute + the price of your call. In comparison, software like GetResponse offers instant support by chat of exceptional quality for all even if you are not yet a customer!

Editor: Dual Technologies Services

Strengths of SendinBlue

SendinBlue demo and screenshots

SendinBlue customers

No customer reference

SendinBlue pricing and features

Plans & Pricing

US$7.37 /month
US$39 /month


Marketing Automation
Campaign Scheduling
Campaigns Management
Campaigns Reports Clics, ROI
Contact Cleaning Avoidance of duplication, correction of email addresses, bounced email removal, management of NPAIs and unsubscriptions
Custom Response
Email Designer/Builder Drag & Drop / WYSIWYG email editor
Email Templates
Emails Scheduling
Mass Email
Newsletter Management
Opt-out / Unsubscribe Management
Population Targeting Segmentation & profiling
Responsive Email Adaptive emails; messages adapt to the size of the screen
SMS campaign
Unsubscribe Page
Email Tracking
Sales Force Automation
Customer Geolocation Location of individuals or companies on a map
Heat Map


Security & Confidentiality
Secure Sockets Layer (SSL)
Help Desk (Phone, Email, Ticket, Chat)
Knowledge Base (tutorials, demos)

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