Marketing automation software helps businesses automate marketing processes such as email campaigns, social media, and lead nurturing. It uses customer data to create targeted campaigns, track leads, and measure results. The software automates repetitive tasks, allowing businesses to focus on strategy and creativity.
Marketing Automation Software
Marketing software is a tool that helps companies optimise their marketing and communication strategies.
Our selection of 16 marketing automation software
Paid version from €400.00 /month
Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.
Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.
Read our analysis about Webmecanik Automation Learn more To Webmecanik Automation product page
Paid version from €169.00 /month
Increase your marketing efficiency and productivity with our Marketing Automation software. Streamline your campaigns, generate leads and track your results.
Our Marketing Automation software provides you with a powerful set of tools to manage your marketing campaigns with ease. From email marketing to lead generation and scoring, our software lets you automate repetitive tasks and focus on what really matters - growing your business.
Read our analysis about Plezi Learn more To Plezi product page
Paid version from €8.00 /month
Boost your email marketing with advanced automation, personalisation, and segmentation tools.
ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.
Read our analysis about ActiveTrail Learn more To ActiveTrail product page
Pricing on request
Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.
Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.
Read our analysis about Marketing Cloud Learn more To Marketing Cloud product page
Pricing on request
This CRM software streamlines customer interactions, enhances communication, and improves sales tracking.
With features like lead management, automated email campaigns, and real-time analytics, this software enables businesses to build strong relationships with customers, boost productivity, and make data-driven decisions.
Read our analysis about Spread Learn more To Spread product page
Pricing on request
Streamline your marketing efforts with powerful automation tools. Save time and increase conversions with email, social media, and lead generation features.
With advanced tracking and reporting, you can easily measure the success of your campaigns and make data-driven decisions. Plus, the intuitive interface and customizable dashboards make it easy to manage all your marketing efforts in one place.
Read our analysis about SharpSpring Learn more To SharpSpring product page
Paid version from €46.00 /month
Automate your marketing tasks with ease. Streamline your campaigns, track your progress, and increase your ROI.
Hub Marketing allows you to create and manage email campaigns, social media posts, landing pages, and lead scoring with minimal effort. Its intuitive interface and advanced analytics help you make data-driven decisions and improve your marketing strategy over time.
Read our analysis about Hub Marketing Learn more To Hub Marketing product page
Pricing on request
Automate your marketing tasks with ease. Track leads, manage campaigns and analyse data all in one place.
Neocamino's marketing automation software is designed to simplify your marketing efforts. With its intuitive interface, you can easily manage campaigns, track leads, and analyse data to improve your marketing strategy. Say goodbye to manual tasks and hello to efficiency.
Read our analysis about neocamino Learn more To neocamino product page
Pricing on request
Streamline your marketing efforts with our powerful automation software. Increase efficiency and save time with features like lead scoring and email campaigns.
With lead scoring, you can prioritize your best leads and target them with personalized messaging. Our email campaigns feature allows you to create and send targeted emails to specific segments of your audience, improving engagement rates. Plus, our automation tools enable you to easily create and manage your campaigns, freeing up time for other important tasks.
Read our analysis about Mapp Cloud Learn more To Mapp Cloud product page
Pricing on request
Automate your marketing with this software. Streamline your campaigns, track visitor behaviour, and increase conversions.
This software simplifies marketing automation, allowing you to create targeted campaigns and track performance with ease. With its visitor behaviour tracking, you can personalise your messaging and increase engagement. Its conversion tracking helps you identify what's working and what's not, so you can optimise your campaigns for maximum ROI.
Read our analysis about Fixel Learn more To Fixel product page
Pricing on request
Streamline your marketing efforts with powerful automation tools. Save time and increase productivity with this software's intuitive interface.
Take advantage of advanced targeting options and customisable templates to create personalised campaigns that resonate with your audience. Analyse metrics and track results to refine your strategy and maximise ROI.
Read our analysis about Stamplate Learn more To Stamplate product page
Paid version from €29.00 /month
Automate your marketing tasks with ease. Abyssale streamlines your workflow, allowing you to focus on creating content and engaging with your audience.
Abyssale's marketing automation software allows you to easily manage your email campaigns, social media accounts, and lead generation. With its intuitive user interface and powerful analytics, Abyssale helps you optimize your marketing efforts and grow your business.
Read our analysis about Abyssale Learn more To Abyssale product page
Automate your marketing processes with our software. Streamline your campaigns, manage leads, and improve your ROI.
With our marketing automation software, you can easily create and execute targeted campaigns across multiple channels. Our lead management tools enable you to track and nurture leads, while our analytics provide insights to optimize your strategies. Increase your revenue and save time with Kiliba.
Read our analysis about Kiliba - Marketing Automation Learn more To Kiliba - Marketing Automation product page
Pricing on request
Streamline your marketing tasks with a powerful automation tool. Schedule, publish and analyse your content with ease.
With this marketing automation software, you can easily manage your social media, blog, email marketing and more. Save time and increase productivity by automating repetitive tasks and measuring your campaigns' success.
Read our analysis about Coschedule Learn more To Coschedule product page
Pricing on request
Streamline your marketing efforts with powerful automation tools that save you time and increase efficiency.
Automate your lead generation, email campaigns, and social media management with ease. Analyse your data to improve your ROI and gain deeper insights into your audience. Marketo's intuitive platform is designed to help you achieve your marketing goals.
Read our analysis about Marketo Learn more To Marketo product page
Paid version from US$499.00 /month
Streamline your marketing efforts with powerful automation tools that handle email campaigns, social media management, and lead tracking.
Zymplify's Marketing Automation software provides a comprehensive suite of tools to help businesses reach their target audience more effectively. From intelligent email campaigns to social media management, Zymplify makes it easy to automate your marketing efforts and track leads throughout the sales funnel.
Read our analysis about Zymplify Learn more To Zymplify product page
Marketing Automation software: purchase guide
What is marketing automation software?
Definition
Marketing automation software refers to platforms designed to automate repetitive marketing tasks, with marketing departments and organisations in mind.
The goal is to drive up conversion rates while reducing the need for manual interventions throughout the conversion funnel.
How does it work?
To achieve this goal, marketing automation software provides an intuitive, easy-to-use interface designed to specify criteria and create scenarios to trigger marketing processes automatically throughout the customer lifecycle.
They allow you to set up rules to automate repetitive tasks, such as:
- Sending personalised answers
- Attributing a lead score
- Creating custom reminders
What are the main features of a SaaS marketing automation solution?
Marketing automation software provides a wide variety of tools. Complete solutions usually include the following functionalities:
- Email campaign management: email templates, email scheduling
- Landing page creation
- Social media tracking and automated social media posting
- Newsletter automation based on RSS
- SMS marketing management
- Marketing analysis tools for multiple channels
Marketing automation solutions integrate with CRM tools. Some even include built-in CRM functionalities, and are considered to be all-in-one CRM solutions.
Why use marketing automation software?
Marketing departments, consultants, and part-time marketing employees use marketing automation platforms to increase efficiency and reduce human error. Using such solutions provide several benefits which help your business gain valuable competitive advantages.
Advantages of marketing automation
- Extend your customer life cycle: by reaching out to the right customers, with the right message and at the right time, you increase brand loyalty and customer engagement
- Free up time for marketers: by automating repetitive, low-value-added tasks, you allow your teams to focus on what's really important, meaning they can spend more time thinking about innovative marketing strategies
- Facilitate lead generation: design attractive landing pages, integrated contact forms and impactful call-to-actions
- Spend more time with prospects: not only will you be able to send emails to rekindle a purchase intention automatically, you will also be able to schedule calls and meetings more effectively
- Identify qualified leads: lead scoring has never been easier with automated scoring rules. Marketing automation tools give you access to a large amount of data (position, activity sector, etc.) and behavioural tracking to assess the engagement of your leads and prospects
- Improve conversion rates and the ROI of your marketing campaigns with A / B testing
- Centralise the strategies and results of all marketing channels with tools suited to phone prospecting, social selling and more
Disadvantages
- These tools should not be used to replace your marketing and sales teams: a warm approach and human interaction remain essential to nurturing leads and managing customer relationships
- Complex scenarios require a more advanced mastery of these solutions: unlock their full potential by taking the time to learn and practice
How to choose the best marketing automation solution?
The acquisition of a marketing automation tool should be based mainly on the functionalities required by your company. Take your marketing strategy into account before making a choice.
What social media should the solution support to be in line with your brand identity? Do you need email marketing automation? Asking yourself these questions will help you not waste money buying software that would offer more than you would ever need.
The best marketing automation software
- Webmecanik Automation
- HubSpot Marketing
- Mailchimp
- Marketo
- Zoho Campaigns
- Zapier
- Salesforce Pardot
- Oracle Eloqua
Marketing Automation softwares: Q&A
When choosing marketing automation software, look for features such as lead scoring, email marketing, social media integration, and analytics. Other important features include landing page creation, A/B testing, CRM integration, and mobile optimization. The right software will depend on your business needs and budget.
Marketing automation provides several benefits, including improved lead generation, increased efficiency, and better customer engagement. It helps businesses nurture leads and move them through the sales funnel, ultimately increasing revenue. Marketing automation also provides valuable insights into customer behaviour, allowing businesses to make data-driven decisions.
There are several marketing automation software options available, including HubSpot, Marketo, Pardot, and Eloqua. Each software has its own strengths and weaknesses, and the best option will depend on your business needs and budget. Take the time to research and compare features before making a decision.
If you're looking for a free marketing automation software alternative, consider using Mailchimp, Sendinblue, or Mautic. These software options provide basic marketing automation features such as email campaigns and lead nurturing. While they may not have all the features of paid options, they are a great starting point for small businesses on a budget.
