Content creation, code, marketing: 12 AI tools that are smarter than ChatGPT
Artificial intelligence is now invading all areas of our business: content creation, email writing, code generation, document research, automation of repetitive tasks... And ChatGPT is a pioneer in this revolution.
But in 2025, the cards are being reshuffled. Numerous AI tools are positioning themselves as the best alternatives to ChatGPT, each with its own features, uses and business model. Whether you're a marketer, developer or project manager, choosing the right solution can make all the difference in terms of effectiveness and relevance.
So, should you change your chatbot? Which tools are really suited to your business needs? And above all: is there a free version that holds up?
👉 We've tested and compared the 12 best alternatives to ChatGPT available in 2025.
What is ChatGPT?
ChatGPT is the chatbot developed by OpenAI that has democratised generative artificial intelligence. Based on the GPT-4 AI model, it is capable of understanding natural language queries, generating coherent text, explaining technical concepts and helping to create content.
In practical terms, ChatGPT can help you with a multitude of tasks:
- answering complex questions
- summarising a document
- writing posts for social networks
- generate code,
- act as an intelligent search engine.
Available in a free version with limited functionality, and a paid version (ChatGPT Plus) incorporating GPT-4 and advanced tools, it is aimed at both individuals and businesses. Its ability to adapt to a variety of use cases, from marketing to data and customer support, makes it a versatile tool.
But despite its performance, ChatGPT is not always the best alternative for all uses.
ChatGPT
Why consider an alternative to ChatGPT?
Although ChatGPT remains a heavyweight in artificial intelligence, it is not without its faults. And depending on your business needs, an alternative may be much more suitable, or even essential.
Here are the main limitations that are driving pros to look for a better alternative:
- no real-time web access (except with certain plugins or via Bing): a real brake on the search for up-to-date information;
- non-transparent data, which makes it difficult to know exactly how requests are processed, which can be a problem for businesses;
- a closed model with little customisation and no direct access to the code or open source;
- limited functionality in the free version, and upgrading to the paid version (€23/month) is almost compulsory for advanced users;
- not designed for all use cases.
New AI tools now offer targeted functionality, open source models, more advanced integrations (e.g. with Google Docs, Slack, Notion, etc.) or more ethical data options.
Choosing an alternative to ChatGPT isn't just a matter of preference. It's a strategy of optimisation to better adapt to your tools, your sector and your business objectives.
The 12 best alternatives to ChatGPT for your projects
Comparative table of the top 12 alternatives to ChatGPT
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| ChatGPT |  Claude |  HuggingChat |  Jasper.ai |  Le Chat |  Magic Write |  Copilot |  Notion AI |  Writesonic |
|---|---|---|---|---|---|---|---|---|
| For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about ChatGPT | Learn more about Claude | Learn more about HuggingChat | Learn more about Jasper.ai | Learn more about Le Chat | Learn more about Magic Write | Learn more about Copilot | Learn more about Notion AI | Learn more about Writesonic |
Claude (Anthropic)
Claude, developed by start-up Anthropic, is often cited as the best alternative to ChatGPT for demanding professionals. More 'reasonable', more 'cooperative' in its responses, Claude stands out for its ability to understand complex instructions, manage long documents, and respond with a more structured and nuanced tone. It's the ideal assistant for project management, data synthesis or the creation of high value-added content.
It is powered by the Claude 3 Opus, Sonnet and Haiku models, whose performance rivals and even surpasses that of GPT-4 on certain use cases.
📌 Here are the key features that make the difference:
- an extended context (up to 200,000 tokens in some versions) ;
- Reading and summarising complex documents (PDF, Word, etc.);
- nuanced responses, with a detailed understanding of instructions;
- a simple, easy-to-use interface;
- available as a free version, with a Pro version at €17.10/month.
What we like about Claude is its ability to handle long requests without losing the thread. For teams working on dense documentation, reports or strategic analysis, Claude is a reliable, fluid and particularly robust chatgpt alternative for large volumes of information.
Claude
DeepSeek
DeepSeek is an open source alternative to ChatGPT that is making waves in 2025, particularly in tech and developer circles. Originating in China, this AI model is inspired by GPT's structure, but is based on an open philosophy, with models available in open weight. It comes in several versions, including DeepSeek Coder, designed specifically for development assistance.
Its strength lies in its remarkable precision in code generation and its great ability to adapt to bespoke projects, thanks to its technical flexibility.
📌 Its interesting features include :
- a specialised model for code generation and understanding ;
- open source availability for bespoke integration;
- reduced user costs for tech teams;
- Solid answers to complex technical or mathematical tasks;
- self-hosting to keep control of data.
Why should we choose it? DeepSeek does not aim to compete with ChatGPT for the general public, but rather to offer a powerful solution for developers and businesses who want an open source ChatGPT alternative. Ideal for environments where confidentiality, customisation and performance are priorities.
Gemini (formerly Google Bard)
Renamed Gemini, the former Google Bard is positioned as the most integrated chatgpt alternative in the Google universe. Powered by the Gemini 1.5 Pro AI model, it interfaces directly with Gmail, Google Docs, Sheets, Slides and Drive, making it an ideal ally for marketing and project management professionals. Where ChatGPT remains limited to its own environment, Gemini exploits your Google Workspace data to enrich its responses, anticipate your needs and automate your day-to-day tasks.
📌 In terms of functionality, Gemini ticks a lot of boxes:
- email summary and response generation in Gmail ;
- assisted proofreading and writing in Google Docs ;
- creating presentations in Slides ;
- analysis and formula generation in Sheets;
- direct access to Google Drive documents as a contextual source;
- real-time web browsing (in the advanced version).
Our verdict? Gemini shines especially brightly for users already in the Google ecosystem. Its native integration, fairly comprehensive free version and content creation features make it a powerful alternative to ChatGPT, especially for those juggling large volumes of information. Note: the Gemini Enterprise version is available at €38.49/month, with extended capabilities and improved document reasoning.
HuggingChat
HuggingChat, offered by the Hugging Face platform, is one of the few alternatives to ChatGPT to combine open source, multiple models and total transparency. Unlike ChatGPT, which relies on a single model, HuggingChat lets you choose from several available AI models (Mistral, LLaMA, Zephyr, etc.), depending on your needs and preferences in terms of speed, quality or multilingual processing.
The tool is primarily aimed at tech users, researchers and companies keen to control their data while benefiting from a scalable and adaptable chatbot.
📌 Here are some key features:
- simple interface with one-click AI model selection ;
- access to the latest high-performance open source models ;
- customisation and integration via API for developers;
- free alternative, can be hosted in-house if required;
- perfect for testing and comparing different AI approaches.
Why do we recommend HuggingChat? Because it's the most transparent and scalable alternative solution to date. For those who want to move away from proprietary models while keeping power under the bonnet, HuggingChat is an excellent choice. It may not be the most 'user friendly' for beginners, but for a tech team or startup, it's a free, open source ChatGPT alternative with great potential.
HuggingChat
Jasper AI
Jasper AI is one of the first alternatives to ChatGPT designed specifically for large-scale marketing content creation. Designed for editorial, SEO, brand content and social media teams, Jasper relies on optimised workflows, customisable templates and a detailed understanding of brand tone. Where ChatGPT generates generic text, Jasper refines, structures and targets - everything a marketer needs from a professional AI tool.
Powered by several AI models (GPT-4, Claude, Mistral...), Jasper plays the multi-model performance and personalisation card .
📌 Its main features:
- long-form copywriting (articles, sales pages, newsletters, etc.) ;
- SEO-optimised content generation (with Surfer SEO integration);
- customisable brand tone (Brand Voice);
- natural language commands to drive text;
- integrations with Notion, HubSpot, Google Docs, etc.
Why do we recommend it? Because Jasper isn't just a text generator, it's a complete content platform. For companies that produce content at a fast pace, it's a better alternative to ChatGPT, being more business-oriented, more collaborative, and frankly formidable for scaling without sacrificing quality.
Jasper.ai
Le Chat (Mistral AI)
Le Chat, developed by French start-up Mistral AI, is an alternative to ChatGPT that offers speed, confidentiality and an open-source foundation . Unlike other closed AI models, Le Chat is based on open source models (such as Mixtral and Codestral), offering greater transparency and flexibility. It's a tool that speaks French (really well), gets straight to the point, and responds very quickly, especially with the '10x speed' mode available on the paid version.
📌 Its main features are:
- instant responses thanks to streamlined templates ;
- native processing in French and other European languages;
- code comprehension with support for several languages;
- a light, fast interface, accessible from the web;
- its free version available with pro options (from €14.99/month).
Why do we love Le Chat? Because it ticks the boxes that many alternatives forget: respect for data, performance in French, and above all... simplicity. If you're looking for a fast, reliable and efficient solution for your analysis, writing or code tasks, Le Chat clearly deserves its place among the best alternatives to ChatGPT.
Le Chat
Magic Write (Canva)
Magic Write, integrated with Canva, is an alternative to ChatGPT designed for the creation of visual and textual content, particularly for marketers, content creators and SMEs. Where ChatGPT focuses on generating plain text, Magic Write goes further by combining assisted copywriting and graphic design in a single space. As a result, engaging, beautiful, ready-to-publish content is produced without changing tools.
📌 Here are some key features:
- text generation for posts, slogans, newsletters, presentations... ;
- rapid ideation: headlines, article outlines, advertising hooks ;
- direct integration into your visuals, templates and Canva slides;
- available in the free version of Canva (with limitations);
- accessible without any technical knowledge, 100% no-code.
Why do we like it? Because Magic Write isn't just an AI chatbot, it's a real creative assistant. If your priority is the speed and quality of visual and textual content in a business or marketing context, this is clearly a more intuitive and visual ChatGPT alternative, designed to take you from idea to publication in just a few minutes.
Magic Write
Microsoft Copilot
Microsoft Copilot is emerging as a serious alternative to ChatGPT, particularly for businesses already equipped with the Microsoft 365 suite. Powered by the GPT-4 AI model, this tool integrates directly into Word, Excel, Outlook, Teams and PowerPoint to automate a wide range of business tasks. It understands your natural language queries and helps you create content, analyse data or prepare for meetings. In short, it transforms your documents into genuine sources of artificial intelligence.
📌 Its key features include:
- seamless integration with all Microsoft 365 tools ;
- the generation of text or presentations in Word and PowerPoint ;
- summarising meetings and conversations in Teams ;
- automated analyses in Excel;
- help with writing and organisation in Outlook.
What we love about it is its ability to leverage your own documents and files to produce contextualised responses, making it formidably effective for project management. If you're looking for a better alternative to ChatGPT that integrates seamlessly into your working environment, Copilot is probably the most natural option.
Copilot
Notion AI
Notion AI is the intelligent extension to the Notion note-taking and project management tool. Unlike ChatGPT, which remains generalist, Notion AI focuses on creating structured content, summarising information and automating tasks directly in your workspaces. It is aimed primarily at marketing teams, freelancers, project managers and anyone who organises ideas, documents or processes on a daily basis.
Integrated natively into the app, Notion AI lets you work faster, without ever leaving your page.
📌 Here are its key features:
- automatic summarisation of notes, meetings or briefs ;
- text generation: articles, descriptions, lists of ideas... ;
- text translation, reformulation and correction ;
- task suggestions based on existing content;
- intelligent automation in Notion databases.
What we like is that Notion AI doesn't just generate text: it integrates into the workflow. For those juggling several projects, it becomes a discreet but formidable co-pilot. An alternative to ChatGPT designed for organised creatives and content professionals.
Notion AI
Perplexity AI
Perplexity AI is one of the most innovative alternatives to ChatGPT for those looking for an AI capable of responding accurately while citing its sources. A cross between a conversational chatbot and a search engine, it offers an experience focused on the reliability of information. This is a real asset for professionals who produce content, write reports or carry out strategic intelligence.
Its engine is based on a combination of advanced AI models, including GPT-4 and Claude, accessible depending on the version used.
📌 Here are the key features to remember:
- documented responses with real-time source citations;
- integrated web access, even in the free version;
- summaries of articles, scientific papers and complex documents;
- Copilot" mode to guide users step-by-step through their search;
- multimodal search (text, images, videos in beta).
What we like is its hybrid positioning: Perplexity doesn't just generate text, it explains and justifies its answers. For marketers, developers or project managers who want greater clarity, rigour and transparency, this is undoubtedly the most useful ChatGPT alternative for avoiding hallucinations and getting straight to the point.
WriteSonic
WriteSonic is a versatile, affordable alternative to ChatGPT that is firmly focused on creating content for the web. Designed for freelancers, marketers, SEO copywriters and small businesses, this tool offers a wide range of ready-to-use features: generation of articles, teasers, product descriptions, etc., as well as long-form content.
Its main model, Sonic Editor, is based on GPT-4 and Claude, with real-time web access via its integrated search engine.
📌 Here are the key features to remember:
- SEO-ready content generation (keywords, meta-descriptions, blogs...) ;
- Google Docs-style AI writing assistant;
- AI image generator (Photosonic);
- integrated chatbot with web navigation (GPT-4 + online access);
- free version available with monthly credits and more advanced versions from €13.68/month.
What we really like about WriteSonic is its excellent value for money, its rich functionality and its business focus. WriteSonic is more than just an AI chatbot: it's an all-in-one solution for producing, testing and publishing online content. Ideal for those who want a powerful yet accessible ChatGPT alternative, without sacrificing advanced options.
Writesonic
YouChat
Developed by You.com, YouChat is an alternative to ChatGPT that combines a conversational chatbot with an intelligent search engine. Where ChatGPT is limited by its lack of native access to the web (in its free version), YouChat comes into its own by providing answers enriched by sources in real time, with clear , verifiable quotes. It's a popular tool for professionals who need to monitor, do quick research or check up-to-date information.
📌 It offers several useful features:
- answers enhanced with links to sources (Wikipedia, Reddit, specialist sites...) ;
- automatic article summaries;
- content generation with different tones and styles;
- assisted coding function for developers;
- multimodal search (text, image, video);
What we really like is the balance between conversational chat and search engine. YouChat stands out as a solid free alternative for anyone who wants to go beyond simple word processing. Its "search + answer" orientation makes it ideal for document tasks, analyses or lightning brainstorming sessions.
How do I choose an alternative to ChatGPT?
Summary table of the best alternatives to Chatgpt
| Tool | Pro version prices | Key features | Ideal for : | Main IA model |
| Claude | From €17.10 / month | Long context, reading documents, structured tone | Analysis, synthesis, long documents | Claude 3 Opus / Sonnet |
| DeepSeek | Free | Code generation, self-hosting, technical precision | Developers, custom projects | DeepSeek / DeepSeek Coder |
| Gemini (Google) | From €17.10 / month | Gmail, Docs, Slides, web search, contextual Drive | Google Workspace users | Gemini 1.5 Pro |
| HuggingChat | From €7.70 / month | Choice of template, customisation, API | Devs, researchers, open source lovers | Mistral, LLaMA, Zephyr |
| Jasper AI | From €50.46 / month | SEO copywriting, brand tone, brand voice, SEO surfing | Content marketing at scale | GPT-4, Claude, Mistral |
| Le Chat | From €14.99 / month | Speed, native French, code, open source | Tech, francophones, confidentiality | Mixtral / Codestral |
| Magic Write | From €110 / year | Content + visuals, slogans, posts, integrated with Canva | Crea, social networks, web visuals | GPT-3.5 / Mistral / Claude |
| Microsoft Copilot | From €22 / month | Word, Excel, Teams integration, synthesis, data analysis | Microsoft users, professional projects | GPT-4 / GPT-4o |
| Notion AI | From €19.50 / month | Summaries, workspace generation, automatic tasks | Organisation, AI note-taking | GPT-3.5 / proprietary mix |
| Perplexity AI | From €1.71 / month | Sourced responses, web browsing, Copilot mode | Strategic intelligence, reliable content | GPT-4, Claude, Mistral |
| WriteSonic | From €170.19 / month | SEO content, AI chat, image generation, integrated web | Freelance, SME, web content | GPT-4, Claude, Sonic Editor |
| YouChat | Free | Online research, text generation, live sources | Research, monitoring, brainstorming | GPT-3.5 / hybrid models |
Criteria to consider when making your choice
To make the right choice, you need to align the tool with your objectives, your business and your usage constraints. Here are the key criteria to bear in mind before taking the plunge:
👉 your main use case:
- need to generate marketing content? automate with Jasper or WriteSonic.
- more code-oriented? DeepSeek or Claude will be more suitable.
- For information retrieval, consider Perplexity AI or YouChat.
👉 Integration with your tools:
- Do you work in Google Workspace or Microsoft 365? Then Gemini or Microsoft Copilot are strategic choices.
👉 Respect for data confidentiality:
- for sensitive structures (HR, legal, medical...), opt for an open source solution like HuggingChat or Le Chat, or even a hostable model like DeepSeek.
👉 The quality of responses:
- some models are better at long summary: Claude,
- others shine for their conciseness or their ability to generate persuasive text: Jasper, Notion AI.
👉 Accessibility and cost:
- if you're looking for a free alternative to ChatGPT, turn to YouChat, Perplexity, Le Chat, Magic Write or HuggingChat.
- Beware of the limitations of the free version in some cases.
👉 Multilingual support:
- if you produce content in several languages, favour tools like Claude, Gemini or Le Chat, which handle multilingualism very well, especially French.
👉 Adaptability:
- some tools like HuggingChat or WriteSonic allow you to adapt their behaviour (tone, style, objective), which can save precious time.
Choosing the best alternative for your team
There is no single best alternative to ChatGPT, but a range of AI tools capable of meeting very different needs depending on your business, your team and your objectives. The important thing is not to follow the trend, but to choose the right solution at the right time.
For a marketing team? Jasper, WriteSonic or Magic Write offer formidable workflows for content creation.
For tech or developer profiles? DeepSeek, Claude or HuggingChat will be more relevant, with AI models capable of handling complex queries.
And for structured, office-oriented environments? Microsoft Copilot or Gemini can be integrated directly into your everyday tools.
Our advice: try them out. Most of these alternatives to ChatGPT offer a free version or a trial. Take advantage of this to compare your real-life use cases with their functionalities, and let your results speak for themselves.
Article translated from French