HootSuite is a platform that allows you to manage all your social networks in one place. It is a tool that allows you to develop a presence strategy optimized for your business sector. The organization's digital communication is ensured by this tool for managing the various social networks, which ultimately improves the company's reputation.
Communicate with Hootsuite
HootSuite centralizes your communication and saves you a lot of time. This solution is fully integrated with more than 35 social networks including Facebook, Instagram, YouTube, Google+, Linkedin and a twitter account. This integration makes it possible to ensure a presence on social networks, but also to develop good customer relationship loyalty.
Hootsuite allows you to stay organized despite the heterogeneity of social networks. For example, it allows you to receive all your comments in a single inbox and reply to them as if you were answering in a chat room. This makes it easier for the project manager to develop customer relations.
It is easy to monitor competition by tracking industry influencers. This makes it easier to create content. The content pre-approved by the editorial line is stored in the application's library waiting to be used. Publications can be made directly from the social media tool or it is possible to schedule posts that will be broadcast on a specific date and time.
HootSuite has dashboards with performance indicators (KPIs) and statistics that measure the impact of campaigns on brand image:
- Measurement of the return on investment of the various social media
- Evaluation of the volume of conversations in which the company is involved involves and compares to that of competitors
With this tool, companies can mobilize their employees to develop effective digital marketing actions that also develop the natural referencing of the organization's website. Employees are mobilized and can share content from their personal networks (Facebook, LinkedIn, Instagram, etc.).
Sharing videos with HootSuite has never been easier
Video management is perfectly integrated with YouTube but it also works very well with Twitter and Linkedin. You upload your video to HootSuite, choose the sharing mode (public or private) and the thumbnail that will accompany the video and you're done. In a single operation, you will share your content with your entire audience.
The solution for automating publication actions on social networks facilitates the work reserved for community management. It is a monitoring tool that offers organizations the possibility to develop their e-reputations and to have better time management in web writing.
The Hootsuite API allows you to integrate it into the tools you use internally: Slack, Zendesk, Jira, Salesforce, Marketo, etc.
Strengths of HootSuite
HootSuite demo and screenshots
No customer reference