About

Optimix is a software publisher specialising in Pricing and Supply Chain for the retail sector. With innovative AI-based solutions, Optimix helps businesses optimise their pricing strategies and enhance supply chain management.

What is XPA?

Price inconsistencies across your ranges blur the visibility of your offer, confuse customers, and weaken your positioning. It is also difficult to know when to adjust your prices in response to demand fluctuations.

With the 360° Pricing solution XPA, you can set unlimited pricing rules, harmonise your ranges, and let AI automatically trigger the right adjustments at the right time.

The result: a consistent strategy, up to 5% margin recovered, clearer prices for your customers, and better-informed decisions driven by real-time market data.

Key Features of XPA – Pricing Analytics

• Pricing Analysis & Strategy: Manage your pricing strategy with trustworthy competitor data.

• Advanced Data Collection: Access accurate data through online and in-store technologies.

• Innovative Product Matching: Compare products effectively with automated chaining systems based on proximity scores.

• Range Consistency: Create strategic links between catalogue products to optimise your offer.

• Dynamic Pricing Strategy: Deploy adaptive strategies based on precise modelling.

• Custom Dashboards: Monitor and analyse your pricing performance in real time with intuitive dashboards.

Why Choose Us?

• Data-driven analysis

• One fully integrated platform

• A complete and unique ecosystem

• A dedicated team for your challenges

• Integrated data visualisation

• Guaranteed data security

Ready to boost your pricing strategy? Let’s talk!