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Charon-SSP : Transform Ad Management with Specialist SSP Solutions

Charon-SSP : Transform Ad Management with Specialist SSP Solutions

Charon-SSP : Transform Ad Management with Specialist SSP Solutions

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Charon-SSP: in summary

Charon-SSP is a dynamic solution for publishers seeking to optimise programmatic ad sales. Designed for media companies and agencies, it excels with real-time bidding, inventory management, and yield maximisation. Stand out from competition with precise audience targeting and integrated reporting.

What are the main features of Charon-SSP?

Optimised Real-Time Bidding

Maximise ad revenue with Charon-SSP's advanced real-time bidding capabilities. This feature ensures competitive bidding by connecting to a wide network of demand partners, allowing publishers to achieve high eCPMs.

  • Seamless integration with multiple demand sources
  • Adaptive algorithms for optimal bid decision making
  • Customisation to align with specific business goals

Comprehensive Inventory Management

Charon-SSP offers a robust inventory management system, enabling streamlined control over ad spaces while maintaining high fill rates. Publishers can effortlessly organise and categorise ad inventory to meet diverse advertiser needs.

  • Detailed categorisation of ad spaces
  • Flexible pricing options for ad spots
  • Real-time inventory status updates

Enhanced Yield Optimisation

Boost earnings with Charon-SSP's yield optimisation features. Utilising artificial intelligence, it analyses patterns to enhance the performance of ad slots, ensuring you get the most value out of each impression.

  • AI-driven insights for better decision making
  • Dynamic floor price adjustments
  • Comprehensive revenue tracking tools

Advanced Audience Targeting

Reach the right audience with targeting tools that allow for precise demographic and behavioural targeting. Charon-SSP lets publishers deliver relevant ads to the targeted audience, enhancing engagement and value for advertisers.

  • Demographic and geographic targeting
  • Behavioural insights and analytics
  • Custom audience segmentation

Integrated Reporting and Analytics

Stay informed with Charon-SSP's integrated reporting capabilities, which provide comprehensive insights into ad performance. Make data-driven decisions with ease, thanks to detailed analytical reports.

  • Real-time performance monitoring
  • Customisable report generation
  • Insightful data visualisation tools

Charon-SSP: its rates

standard

Rate

On demand

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