Inspectlet is a website behavior analytics tool focused on helping product teams, marketers, and UX designers understand how users interact with their websites. By offering session recordings, heatmaps, and form analytics, Inspectlet enables teams to gain qualitative insights that go beyond traditional web analytics tools. It is designed primarily for SMBs, digital marketers, conversion rate optimizers, and UX professionals working across industries.

Inspectlet distinguishes itself through highly detailed session playback, segmented heatmaps, and custom event tracking—making it a useful solution for diagnosing usability issues and optimizing user flow based on real behavior data.

Key benefits include:

• Visual insights into user behavior without guessing

• In-depth session filtering and segmentation

• Easy integration with most websites and platforms

What are the main features of Inspectlet?

Session recording with user-level replay

Inspectlet captures real-time user sessions and provides full playback, showing mouse movements, clicks, scrolling, and navigation paths.

• Record every interaction on the site with playback controls

• Identify drop-off points, hesitation, or rage clicks

• Playback includes viewport size, device type, and browser context

• Filter recordings by behavior (e.g., pages visited, time spent)

Dynamic heatmaps for clicks, scrolls, and mouse movement

Inspectlet provides heatmaps to visualize aggregated user behavior, helping identify areas of interest or confusion.

• Click heatmaps show where users are engaging the most

• Scroll heatmaps indicate how far users go down each page

• Movement heatmaps highlight attention zones based on cursor motion

• Heatmaps can be segmented by page, user type, or device

Advanced user segmentation and targeting

Inspectlet offers robust filtering to help teams analyze specific user behaviors or segments in greater detail.

• Segment sessions by referrer, location, device, browser, or user actions

• Tag sessions based on custom events or JavaScript triggers

• Set up conversion funnels to identify where users drop off

• Combine multiple filters to isolate high-priority session types

Form analytics for identifying friction points

Inspectlet tracks form interactions to detect issues like hesitation, abandonment, or fields that users struggle with.

• Monitor how long users spend on each form field

• Identify fields frequently left blank or causing drop-offs

• Analyze multi-step forms to locate friction in the process

• Helpful for optimizing signups, checkouts, and lead capture forms

Lightweight setup and third-party integrations

Inspectlet is simple to install via JavaScript snippet and supports integrations with common tools.

• Works with most CMS and web frameworks

• Integrates with platforms like Google Analytics, Segment, and Shopify

• Optional API for custom data tracking and session tagging

Why choose Inspectlet?

• Granular visibility into user behavior: Replay exactly what users saw and did, down to the pixel.

• Powerful segmentation tools: Filter and analyze sessions by behavior, traffic source, or technical criteria.

• Detailed heatmaps across devices: View click and scroll behavior for desktop, tablet, and mobile users.

• Form analytics built for optimization: Discover why users abandon forms and which fields create friction.

• Minimal performance impact and easy deployment: Lightweight script that doesn't slow down the site.