Skai is an omnichannel advertising intelligence platform designed to support mid-sized to large businesses and agencies in managing and optimizing their paid search campaigns. It integrates search engine advertising across Google Ads, Microsoft Advertising, Apple Search Ads, and retail media platforms into a single, data-driven environment. With a strong focus on scalability and performance, Skai offers AI-powered automation, analytics, and workflow tools to improve marketing efficiency and ROI.

Key features include unified campaign management, predictive budget allocation, and performance analytics that support informed, real-time decision-making in highly competitive digital advertising landscapes.

What are the main features of Skai?

Cross-channel campaign management

Skai enables centralised control over search engine campaigns across multiple platforms.

• Single dashboard to manage Google, Microsoft, Apple, and retail ad accounts.

• Campaign mirroring for consistent messaging and structure across platforms.

• Bulk operations for efficient large-scale edits and rollouts.

AI-driven bidding and budget strategies

Using machine learning, Skai refines how campaigns adjust to market conditions and performance signals.

• Predictive bidding to optimise cost per action and return on ad spend.

• Scenario-based budget planning that forecasts impact at different spend levels.

• Real-time allocation adjustments to reallocate budget toward high-performing ads.

Advanced performance analytics

Skai delivers comprehensive insights into campaign efficiency, trends, and areas for improvement.

• Custom dashboards and reports focused on KPIs relevant to your goals.

• Cross-platform analytics to track performance consistency and identify outliers.

• Anomaly detection and alerts for immediate action when metrics deviate unexpectedly.

Why choose Skai?

• Integrated environment: Consolidates paid search and retail media management in one system.

• Automation and intelligence: Reduces manual work with AI-based recommendations and real-time controls.

• Data visibility: Offers clear, comparative insights across ad platforms.

• Enterprise-grade scalability: Built for large teams managing multi-market and high-volume campaigns.

• Specialist support: Backed by strategic and technical experts to support ongoing optimisation.